Marketing ROI across all channels

Salesforce
Marketing Cloud - Your central platform for intelligent marketing

valantic is your partner for strategy, implementation, and operation of the entire Salesforce Marketing Cloud product range.

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is the comprehensive platform for data-driven, cross-channel marketing. It combines CRM, marketing automation, AI-powered personalization, and analytical campaign management—modular, scalable, and 100% integrated into the Salesforce ecosystem.

The best thing about Salesforce Marketing Cloud

Marketing is complex. Your solution doesn't have to be.

Marketing Cloud Next – the platform for modern marketing

Marketing Cloud Next combines various components on a uniform, future-proof architecture (Einstein 1, Data Cloud, AI):

Marketing Cloud Growth: The ideal introduction to automated CRM marketing
Marketing Cloud Advanced: Advanced features such as testing, scoring, and real-time personalization
Salesforce Personalization: Real-time content on websites, apps, and in mailings
Marketing Intelligence: Central marketing analytics and reporting solution
Loyalty Management: Salesforce-native solution for customer loyalty programs

These editions can be flexibly combined depending on the target group, use case, and technological maturity.

Marketing Cloud Plus – proven solutions, specifically expanded

At the same time, traditional marketing solutions continue to exist – sensibly expanded and modernized:

Marketing Cloud Engagement+: Multichannel campaigns with complex customer journeys
Account Engagement+ (Pardot): B2B lead generation with sales alignment
Personalization+: Add-ons for individual content control for web & email
Intelligence+: Advanced analysis functions for existing MC setups

valantic supports you in further developing these systems to make them future-proof – or migrating them step by step to the MC Next architecture.

Why using the Marketing Cloud is worthwhile

Salesforce Marketing Cloud helps companies achieve measurable success:

+32 %

higher return on marketing investment

+34 %

Longer customer relationships and increased customer lifetime value

+32 %

more customer interaction and engagement

–27 %

lower costs for acquiring new customers

Our service: Comprehensive. Strategic. Actionable.

valantic supports you throughout the entire Salesforce Marketing Cloud lifecycle with a modular range of services:

1
Strategy consulting
Edition matching, use case design, data strategy
1. Analysis of your target groups, channels, and KPIs
2. Selection of the appropriate Salesforce Marketing Cloud editions
3. Development of a scalable architecture (including Data Cloud and AI)
4. Design of cross-channel customer journeys
Goal: Clear roadmap for data-driven marketing with measurable added value
2
Implementation
System implementation, integration, and enablement
1. Implementation of Growth, Advanced, Personalization, or Engagement
2. Connection of CRM, PIM, consent, and e-commerce systems
3. Activation of real-time personalization and data cloud
4. Development of journeys, triggers, and automated campaigns
5. Dashboarding and analytics with marketing intelligence
Goal: A smoothly functioning marketing operating system
3
Managed Services
Campaign management, platform scaling, and AI utilization
1. Operational support for journey playout and targeting
2. Management and optimization of segments, rules, and assets
3. AI-driven performance control (e.g., Agentforce)
4. Technical support, further development, and training
Goal: Your team remains flexible—we take care of the rest.

Why Salesforce Marketing Cloud? Your advantages at a glance

The platform is more than the sum of its components. It offers you decisive strategic advantages that will transform your marketing:

AI-supported decisions: With Einstein AI, you can make data-driven decisions for maximum success instead of assumptions.
Seamless customer journeys: Orchestrate experiences across all channels and offer your customers a consistent, personalized approach.
360-degree view: Connect your customer data and get a complete overview of each individual customer.
From marketing to sales: Seamlessly harmonize your marketing activities with sales and service processes.
Scalable growth: Start with the right edition and expand your capabilities whenever you’re ready for the next step.

Infographic by valantic showing the Salesforce Marketing Cloud Editions Overview 2025. Comparison between Marketing Cloud Next (Growth, Advanced) and Marketing Cloud Plus (Engagement B2C, Account Engagement B2B). Highlights key features such as email, SMS, and WhatsApp messaging, Flow automation, CMS integration, Data Cloud, AI/Einstein, as well as multi-channel, Journey/Content Builder, lead scoring/nurturing, and CRM integration. Includes a table outlining target groups and focus areas.

Marketing Automation Resource Center

Discover how intelligent automation is transforming modern marketing.

The Marketing Automation Resource Center provides valuable insights into how companies efficiently implement data-driven processes, automated journeys, and personalized communication—across all channels and on a scalable basis.

Blog · August 7, 2025

Salesforce Marketing Cloud Guide: Growth, Advanced, Next & the Full Picture

With Marketing Cloud, Salesforce offers a broad solution portfolio tailored to different company sizes and marketing requirements. This article provides a clear overview of all available editions.

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Blog · August 12, 2025

CX consulting: Strategy & innovation for maximum business impact

Customer experience is evolving into a data-driven playing field shaped by AI, new technologies, and rising customer expectations. What businesses need now: strategy, innovation, and optimized processes for a seamless customer journey that sets them apart and drives competitive advantage. With our CX consulting services, we pave the way for CX management that delivers measurable business impact.

The Salesforce universe

Salesforce

Heavenly duo for cloud-based CRM solutions

Sales Cloud

Virtual turbo – real sales

Pardot

Marketing and sales automation

Commerce Cloud

Complex business made easy

Experience Cloud

Connected portals for connected solutions

Service Cloud

Game changer of the service world

Ready for the next level of customer engagement?

Just give us a call!

Maraike Rippe

Senior Manager Customer Engagement

valantic

Salesforce Marketing Cloud - Your central platform for intelligent marketing