Win people over across channels in e-commerce and sell more

SAP Commerce Cloud solution

The customer journey is the linchpin of an e-commerce strategy and should incorporate every touchpoint regardless of the channel. SAP Commerce Cloud is a commerce solution that supports customers across all touchpoints and creates goal-oriented, relevant, exciting experiences.

Woman in blue dress shirt and blue denim jeans standing beside brown wooden chair

The e-commerce solution SAP Commerce Cloud (formerly SAP Hybris) connects all digital and physical customer touchpoints on a single, reliable digital platform – including online, mobile, point-of-sale, call center, social media, and print – and enables extraordinary, seamless customer experiences. SAP Commerce Cloud fulfills the requirements of B2B, B2C, and B2B2C equally and helps companies succeed in today’s digital economy.

SAP Commerce Cloud is a flexible, scalable e-commerce solution that is part of SAP’s customer experience solutions software portfolio (formerly SAP C/4HANA).

Image of the brochure for the Vileda case study: B2B & B2C platform with SAP Commerce Cloud

Case Study: Digital Platform for Vileda

Uniform customer experience for B2B and B2C worldwide.

Download the case study Vileda now Download the case study Vileda now

SAP Commerce Cloud and the challenges of e-commerce

SAP product cockpit of the SAP commerce cloud

Anyone who wants to succeed in digital business has to face many challenges. SAP Commerce Cloud helps companies of all sizes and in all industries with the digital transformation.

  • Convenience is king – customers expect shopping to be simple. This applies for B2C as well as for B2B.
  • The number of channels and devices is exploding. Customers select the channels and switch back and forth.
  • Mobile first. Many e-commerce concepts were developed for the desktop, but anyone who doesn’t have a mobile strategy today will be left behind.
  • Agility is required to keep pace with quick developments.
  • AI supports the customer experience and should be used to optimize customer experiences.
  • Customer experience is the new competitive advantage and the true measure of success.

Here's how companies can profit from SAP Commerce Cloud

Omni-channel commerce: a shopping experience that is consistent across channels

SAP Commerce Cloud connects online and offline business. Content is created so that it is optimized for all end user devices and channels – regardless of whether the user has a smartphone, tablet or a desktop PC. The omni-channel processes also support delivery and return processes. The customer-oriented approach to channel integration makes it possible to create customer experiences that earn customers’ loyalty and increase sales too.

Personalization & real time

Personalization contributes to increasing the average order value by ensuring that content is custom-tailored for the shopper. Customers can be segmented and rules created in order to provide relevant products, recommendations, and advertising campaigns. Top-sellers and niche products can be advertised based on customer preferences and shopping behavior evaluated in real time for true one-to-one marketing.

One commerce platform – endless possibilities

SAP Commerce Cloud is a complete solution that is suitable for B2B and B2C and fulfills industry-specific requirements. Users profit from numerous commerce functions on a digital platform: From purchasing to delivery, order management, availability check, and even returns handling – SAP Commerce Cloud can help with webshop, product content management (PCM/PIM), web content management, product configurator, AI, and chatbots. The architecture offers maximum flexibility for add-ons and adjustments and facilitates quick innovation.

End-to-end integration

SAP Commerce Cloud is an end-to-end commerce solution that connects all processes, from front office to back office and from purchase initiation to processing in the webshop to delivery to the customer. The customer experience is seamless thanks to easy integration into SAP S/4HANA, SAP ERP, and other SAP customer experience solutions (SAP Sales Cloud, Service Cloud, Marketing Cloud, and Customer Data Cloud).

Here's how customers can profit from SAP Commerce Cloud

Direct customer contact

Customers expect simplicity, direct contact, and individualized offers when shopping. This applies for B2B as well as for B2C. SAP Commerce Cloud satisfies these requirements. Customers can be contacted directly and receive custom-tailored, highly personalized real-time experiences on all channels.

Consistent customer experience

The number of devices and operating systems used keeps increasing and presents operators of online shops/webshops with new challenges: There has to be a uniform appearance with a user-friendly design across all devices for the customer experience. With integration and easy user interfaces, SAP Commerce Cloud provides omni-channel commerce.

Optimal service

Customers expect quick reactions to inquiries and complaints. The people in charge always have to keep an eye on relevant customer data. SAP Commerce Cloud can help here with customer self-services.

Did you know…?

  • Omni-channel makes customer experiences seamless and personalized for customers. Here’s an example: A customer visits a website and sends the integrated chatbot messages about a problem. The same customer then decides to contact the call center. When the customer changes from one channel to another, he expects that he won’t even have to explain what he needs – that’s customer experience!
  • 70% of customers say that “integrated processes are very important for making a sale (e.g. seamless transfers between departments and channels and context-related information based on earlier interactions).” In addition, more than 80% of customers are prepared to give a company relevant personal information in order to improve the connection between their online and personal experiences.
  • Someone who is seeking help should get it as quickly as possible. Customers expect the company to provide them support and advice whenever they need it. If this customer service is not provided, consumers will walk away.

Learn more about SAP Commerce Cloud

Offering customers the perfect shopping experience is a challenge – especially given the greater expectations with respect to speed, personalization, and reliability. SAP Commerce Cloud helps companies confront all of these challenges.

Successful Projects with SAP Commerce Cloud

Man cleans table with window vacuum cleaner

Case Study

Vileda Relies on a Central Digital Platform for B2B and B2C with the SAP Commerce Cloud

A central digital platform with uniform customer experience for B2B and B2C customers across all locations and brands worldwide – that was the big challenge for Vileda, a brand of Freudenberg Home and Cleaning Solutions GmbH.

Vileda Relies on a Central Digital Platform for B2B and B2C with the SAP Commerce Cloud
Male architect using mobile phone and laptop at construction site

Case Study

Smart e-commerce & corporate platform with SAP Commerce Cloud for HGC

HG COMMERCIALE blazes the path toward digital transformation – and valantic is there to assist with this. The aim of the new, integrated commerce and corporate platform is to set a benchmark for B2B online trading in the construction industry.

Smart e-commerce & corporate platform with SAP Commerce Cloud for HGC
Adult smiling man in glasses and headphones working with laptop while sitting in cafe

Case Study

coop@home – New Sales Platform with the SAP Commerce Cloud

With coop@home, you can order products easily from home or on the road and have them delivered right to your door. As Coop’s E commerce partner, valantic in partnership with cxpartners London was responsible for the development and redesign of coop@home. Based on the SAP Commerce Cloud, valantic completely refreshed the online shop coop@home both technically and visually. With the relaunch, buying food can be handled more intuitively, easily, and faster.

coop@home – New Sales Platform with the SAP Commerce Cloud

FAQs about SAP Commerce Cloud

Other SAP Customer Experience solutions

SAP Marketing Cloud

SAP Marketing Cloud is the solution for personalized customer contact in real time. Can be integrated completely into other SAP solutions.

SAP Sales Cloud

CRM (Customer Relationship Management) from SAP for state-of-the-art sales.

SAP Service Cloud

With SAP Service Cloud, SAP offers a solution that makes customer support in service very easy.

SAP Customer Data Cloud

Managing customer data cleanly and in compliance with all laws – SAP Customer Data Cloud can help you with this.


Make the quotation process more efficient with SAP Configure, Price, and Quote – and reduce costs and generate sales.

Your Contact

Picture of Alexandra Maidl, Director Customer Engagement at valantic Customer Engagement & Commerce

Alexandra Maidl

Director Customer Engagement
valantic Customer Engagement & Commerce