"User first" and "data first" – these two approaches go hand in hand for us. After all, to view the two as separate would make it much more difficult to find sustainable solutions to problems in online business. That's why the brainy digital marketers at valantic dedicate themselves passionately to this multifaceted task day after day: They solve problems for their clients.
Your website content receives too little visibility and is not achieving any reach? You’re finally ready to work on building your brand? Customer relations are at the top of your marketing agenda? Whatever your specific problem or project: Let’s tackle it – together!
Anyone can produce and publish content, right? Well … While that may be true, it doesn’t mean they’re good or successful at it. Only the perfect interplay of various marketing disciplines leads to optimal performance. Is that exactly what you have in mind? Well, there you go!
For us, holistic solutions count – not individual successes. Preferably tailor-made. In other words: Our goal is only achieved when our measures bear fruit. At every touchpoint of the customer journey. On every channel relevant to your industry. This ranges from a first-rate customer experience and SEO performance of the website to high-performance web copy and clever paid marketing strategies. Our solutions have an impact wherever the customers of our client companies are. What you get is the right strategy and a targeted recipe for success. And it all starts with your desire for improvement …
Tailor-made strategies need to be based on data – no matter the goals you are trying to achieve. Because: Goals can only be SMART if all relevant factors for success are known. For this, it is essential to put the cards on the table. With regard to digital marketing, this means creating a solid data basis as a starting point, along with comprehensive audits.
From paid campaigns to CRO (Conversion Rate Optimization) and tracking to the overarching content strategy: At valantic, the various measures of each approach are coordinated down to the smallest detail. This is the only way that digital marketing can contribute to the achievement of your company’s goals in the short, medium and long term. That’s what we firmly believe in. And that’s what we stand for.
Once the strategy has been defined, it’s time to implement the jointly defined measures. And this has many facets – depending on what your customers are looking for on which channels and how they want to be addressed.
In some cases, fresh web copy from our content team is the tool of choice. Other times, the skills of visual storytellers in the field of photography and video are called for. Well-planned campaigns guarantee targeted distribution. Flight keyword research or WDF*IDF analyses ensure the best possible performance of your content.
People always say that you should trust your gut feeling. But especially when it comes to business goals, you need numbers, data, and hard facts. We know that to ensure a measurable return on your investment in digital marketing, our work doesn’t end with the publication of inspiring content. It’s a matter of regularly monitoring and analyzing measures to optimize them to perfection.
Have the shorter-term goals you set been achieved? Do certain measures need to be tweaked and optimized? Are further steps necessary in certain areas to be even more successful? Let’s find answers to these and similar questions together!