Print is already being declared dead. At valantic, we deliberately distance ourselves from this general view. What can be said, however, is that the print sector has undergone a significant transformation: Print publications today are more sophisticated and exclusive in content – and database publishing (DBP) is an automated solution for regular publications.
What database publishing tools do
Unlike 10 years ago, a large portion of content is now produced digitally and “on demand”. In addition, content is now typically less general and much more personalized. However, print is still an integral part of product data communication. As a result, many companies still rely on print publications.
Especially in today’s digital age, it is immensely important for companies to publish information regularly and frequently in digital as well as printed form (catalogs, flyers, brochures, etc.). Special database publishing tools are used for this purpose.
In summary, database publishing combines various functions: those of so-called desktop publishing (DTP) and the power of modern databases (DB). The result is an automated process that is perfect for periodically updating publications.
Why you should work with us
The requirements in the print sector have accompanied the valantic crew for many years. And it is precisely this deep industry know-how that makes us the perfect partner for optimizing catalogs, flyers, brochures, price lists, etc. We support you in the selection of the right software solution, project integration as well as the operation of your system. If desired, we can also handle the entire print production process for you and coordinate it with your agency according to your specifications.
In addition to our expertise, you also benefit from our numerous partnerships in the PIM and DTP sectors. Unlike conventional PIM providers, we collaborate with more than one DTP provider. So you can rely on a system-agnostic and thus unbiased assessment of your situation – from us, your PIM experts.