- Case Studies
Customer Relationship Management for Digital Sales
Offering customers the best customer experience at all times requires more than just a classic Customer Relationship Management (CRM) system. CRM software such as the SAP Sales Cloud connects all processes along the value-creation chain and is the engine for more sales in a shorter time and the basis for a perfect customer experience.
More than ever today, the sales team – from inside sales to the sales force – has to have access to important customer information from anywhere and at all times in order to make the best possible decisions. With the SAP Sales Cloud, customers – regardless of whether B2B, B2C or B2B2C – will be assisted through the entire sales cycle. Sales keeps the all-around view and has access to critical customer data in the CRM system at all times and on all end user devices, online and offline.
Precisely in B2B, purchasing processes are frequently complex and include many touchpoints and participants. Added to this is the fact that customers have already made 50% of their decisions before they come into contact with sales. Today, sales has to work so that it is relevant, intelligent, and quick in order to provide customers with an optimal experience that inspires them to keep coming back.
The requirements keep changing, just like the customers themselves. While previously SAP CRM On Premise was the first-choice CRM solution, today, SAP offers solutions from the cloud, on-premise, and hybrid solutions.
The SAP Sales Cloud unites mobility, user-friendliness, and efficiency in one platform. And this very easily from the cloud – without your own hardware. Quarterly automatic updates ensure that the CRM system is always up-to-date with the latest technology. With the SAP Sales Cloud, you can make a quick start with digital sales.
SAP Sales Cloud (formerly SAP Hybris Cloud for Customer) is a cloud-based CRM solution that helps companies act faster, become more relevant, maintain a strong presence, and sell more – more about this in the video.
The international market research institute Gartner regularly compiles the Magic Quadrant and evaluates IT solutions. According to Gartner, the SAP Sales Cloud is the leader in Sales Performance Management (SPM). Read more in Gartner’s Magic Quadrant for Sales Performance Management.
SAP’s Sales Cloud is one of the leading cloud CRM solutions, next to Salesforce and Microsoft Dynamics. This CRM solution is platform-independent and scores points thanks to standardized SAP integration.
Just as in B2C, today customers in B2B purchasing expect an easy, transparent shopping experience. That's why suppliers should adjust and simplify all of their purchasing and sales processes to suit this new situation.
Many companies are already using the SAP Sales Cloud as their CRM system. valantic’s success stories can show you how customers are using this CRM solution and what makes these projects so special.
For COSTA, a producer of fish and seafood specialties, valantic introduced the mobile store check with SAP Cloud. Data is entered and processed in the system on the go. Employees…
valantic introduced SAP Sales Cloud as a mobile CRM solution for the global food producer Aryzta. valantic assisted Aryzta with the installation and start-up of a hybrid CRM scenario.
valantic helped Mesago, a subsidiary of Messe Frankfurt, with the introduction of a CRM system that fulfills the requirements for modern customer data management and offers personalized communication regardless of…
The SAP Sales Cloud is part of the SAP Customer Experience Solutions. SAP also offers other solutions for marketing, sales, and service.