Customer Relationship Management for Digital Sales

CRM with the SAP Sales Cloud

Offering customers the best customer experience at all times requires more than just a classic Customer Relationship Management (CRM) system. CRM software such as the SAP Sales Cloud connects all processes along the value-creation chain and is the engine for more sales in a shorter time and the basis for a perfect customer experience.

Shot of a mature businessman having a discussion with a colleague in an office

More than ever today, the sales team – from inside sales to the sales force – has to have access to important customer information from anywhere and at all times in order to make the best possible decisions. With the SAP Sales Cloud, customers – regardless of whether B2B, B2C or B2B2C – will be assisted through the entire sales cycle. Sales keeps the all-around view and has access to critical customer data in the CRM system at all times and on all end user devices, online and offline.

The challenge: The customer frequently knows more

Precisely in B2B, purchasing processes are frequently complex and include many touchpoints and participants. Added to this is the fact that customers have already made 50% of their decisions before they come into contact with sales. Today, sales has to work so that it is relevant, intelligent, and quick in order to provide customers with an optimal experience that inspires them to keep coming back.

The requirements keep changing, just like the customers themselves. While previously SAP CRM On Premise was the first-choice CRM solution, today, SAP offers solutions from the cloud, on-premise, and hybrid solutions.

The SAP Sales Cloud unites mobility, user-friendliness, and efficiency in one platform. And this very easily from the cloud – without your own hardware. Quarterly automatic updates ensure that the CRM system is always up-to-date with the latest technology. With the SAP Sales Cloud, you can make a quick start with digital sales.

Here’s how sales can profit from the SAP Sales Cloud CRM solution

More sales

360-degree view of sales processes and all customer information in real time provide a true competitive advantage, one that pays off.

Closer networking & cooperation

All members of the sales team, whether inside sales or on the sales force, can work more effectively together thanks to close networking and a common view of customer data.

Great user acceptance

Thanks to an easy, intuitive interface, the user experience is better – everywhere, at all times, and on any end user device.

Here's how customers can profit from the SAP Sales Cloud

More intensive support

With a more transparent view of all relevant sales processes relating to the customer, your salespeople can spend more time providing intensive customer support.

Acceleration of the purchase process

Regardless of whether repeat purchase or initial contact, sales is perfectly prepared with a seamless process. From lead to opportunity to conclusion – the customer experience is consistent.

Customer Experience

Sales is aware of all relevant processes and has an all-around view of the customer. Customers profit from a better customer experience.

SAP Sales Cloud Overview

SAP Sales Cloud (formerly SAP Hybris Cloud for Customer) is a cloud-based CRM solution that helps companies act faster, become more relevant, maintain a strong presence, and sell more – more about this in the video.

Did you know...?

The international market research institute Gartner regularly compiles the Magic Quadrant and evaluates IT solutions. According to Gartner, the SAP Sales Cloud is the leader in Sales Performance Management (SPM). Read more in Gartner’s Magic Quadrant for Sales Performance Management.

Learn more about CRM with the SAP Sales Cloud

SAP’s Sales Cloud is one of the leading cloud CRM solutions, next to Salesforce and Microsoft Dynamics. This CRM solution is platform-independent and scores points thanks to standardized SAP integration.

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Webinar on demand: Case Study with Bizerba – perfect Customer Experience with Solution Quotes in SAP CPQ

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White paper: Customers yesterday, today and tomorrow

Learn in our white paper "Changing Customer Relationships" why CRM is no longer enough today and why the path leads toward customer experience management. Welcome to the age of the customer!

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Successful customer experience projects

Many companies are already using the SAP Sales Cloud as their CRM system. valantic’s success stories can show you how customers are using this CRM solution and what makes these projects so special.

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COSTA: Mobile store check with the SAP Sales Cloud

For COSTA, a producer of fish and seafood specialties, valantic introduced the mobile store check with SAP Cloud. Data is entered and processed in the system on the go. Employees…

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Aryzta Food Europe: SAP Sales Cloud for the sales force

valantic introduced SAP Sales Cloud as a mobile CRM solution for the global food producer Aryzta. valantic assisted Aryzta with the installation and start-up of a hybrid CRM scenario.

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Mesago: Central data access without media disruptions

valantic helped Mesago, a subsidiary of Messe Frankfurt, with the introduction of a CRM system that fulfills the requirements for modern customer data management and offers personalized communication regardless of…

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FAQs about SAP Sales Cloud

Other SAP Customer Experience solutions

The SAP Sales Cloud is part of the SAP Customer Experience Solutions. SAP also offers other solutions for marketing, sales, and service.

SAP Marketing Cloud

With the SAP Marketing Cloud, companies gain valuable insights into customer behavior. This solution supports the execution of automated campaigns and helps optimize customer experience.

SAP Commerce Cloud

A platform for all channels. The SAP Commerce Cloud supports omni-channel strategies and can be integrated seamlessly into SAP.

SAP Customer Data Cloud

Compliance with all regulatory and legal data private regulations can be guaranteed with the SAP Customer Data Cloud. Preferences, consent, and access can be managed and synchronized centrally for all customers and the whole SAP environment.

SAP Service Cloud

From first to second-level support, the SAP Service Cloud helps companies provide optimal service.

SAP CPQ (Configure – Price – Quote)

CPQ stands for Configure, Price, and Quote. This solutions helps sales create quotes efficiently.

Your Contact

Authors' portrait of Christoph Resch, Managing Director at valantic CEC Germany

Christoph Resch

Managing Director
valantic CEC Deutschland GmbH