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CRM with the SAP Sales Cloud

Customer Relationship Management for Digital Sales

Offering customers the best customer experience at all times requires more than just a classic Customer Relationship Management (CRM) system. CRM software such as the SAP Sales Cloud connects all processes along the value-creation chain and is the engine for more sales in a shorter time and the basis for a perfect customer experience.

More than ever today, the sales team – from inside sales to the sales force – has to have access to important customer information from anywhere and at all times in order to make the best possible decisions. With the SAP Sales Cloud, customers – regardless of whether B2B, B2C or B2B2C – will be assisted through the entire sales cycle. Sales keeps the all-around view and has access to critical customer data in the CRM system at all times and on all end user devices, online and offline.


Here’s how sales can profit from the SAP Sales Cloud CRM solution

More sales

360-degree view of sales processes and all customer information in real time provide a true competitive advantage, one that pays off.

Closer networking & cooperation

All members of the sales team, whether inside sales or on the sales force, can work more effectively together thanks to close networking and a common view of customer data.

Great user acceptance

Thanks to an easy, intuitive interface, the user experience is better – everywhere, at all times, and on any end user device.

Here's how customers can profit from the SAP Sales Cloud

More intensive support

With a more transparent view of all relevant sales processes relating to the customer, your salespeople can spend more time providing intensive customer support.

Acceleration of the purchase process

Regardless of whether repeat purchase or initial contact, sales is perfectly prepared with a seamless process. From lead to opportunity to conclusion – the customer experience is consistent.

Customer Experience

Sales is aware of all relevant processes and has an all-around view of the customer. Customers profit from a better customer experience.

SAP Sales Cloud Overview

SAP Sales Cloud (formerly SAP Hybris Cloud for Customer) is a cloud-based CRM solution that helps companies act faster, become more relevant, maintain a strong presence, and sell more – more about this in the video.

Did you know...?

The international market research institute Gartner regularly compiles the Magic Quadrant and evaluates IT solutions. According to Gartner, the SAP Sales Cloud is the leader in Sales Performance Management (SPM). Read more in Gartner’s Magic Quadrant for Sales Performance Management.

Learn more about CRM with the SAP Sales Cloud

SAP’s Sales Cloud is one of the leading cloud CRM solutions, next to Salesforce and Microsoft Dynamics. This CRM solution is platform-independent and scores points thanks to standardized SAP integration.

Successful customer experience projects

Many companies are already using the SAP Sales Cloud as their CRM system. valantic’s success stories can show you how customers are using this CRM solution and what makes these projects so special.

Picture of salmon fillet, valantic Case Study Costa
COSTA: Mobile store check with the SAP Sales Cloud

For COSTA, a producer of fish and seafood specialties, valantic introduced the mobile store check with SAP Cloud. Data is entered and processed in the system on the go. Employees…

To the COSTA case study
Picture of bread, valantic Case Study Aryzta Food Europe
Aryzta Food Europe: SAP Sales Cloud for the sales force

valantic introduced SAP Sales Cloud as a mobile CRM solution for the global food producer Aryzta. valantic assisted Aryzta with the installation and start-up of a hybrid CRM scenario.

To the Aryzta case study
Picture of a glass roof, valantic Case Study Mesago
Mesago: Central data access without media disruptions

valantic helped Mesago, a subsidiary of Messe Frankfurt, with the introduction of a CRM system that fulfills the requirements for modern customer data management and offers personalized communication regardless of…

To the Mesago case study

FAQs about SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is CRM software that provides access to relevant customer information at all times in order to make the best possible decisions in sales.

What advantages does SAP Sales Cloud offer?

SAP Sales Cloud unites mobility, user-friendliness, and efficiency in one platform. And this very easily from the cloud – without your own hardware. Quarterly automatic updates ensure that the CRM system is always up-to-date. In addition, you will have a 360° view of customers; this provides a true competitive advantage that results in higher sales. The cloud enables tight networking of the entire sales team and thus more effective cooperation and greater user acceptance. For customers, this ensures more intensive, individual support, for the sales team has access to seamless, transparent processes.

Is SAP Sales Cloud a CRM solution?

SAP Sales Cloud is a CRM solution for ideal sales support and offers a 360° view of customers.

What is the difference between SAP Sales Cloud and SAP Hybris C4C?

There is no difference. SAP Hybris C4C was renamed SAP Sales Cloud and is part of the SAP Customer Experience solutions (formerly SAP C/4HANA or SAP Hybris).

Why is valantic the best partner for implementing a CRM project?

As SAP Gold Partner, valantic not only has many years’ experience in implementing new SAP solutions, but also in CRM consulting. The advantage: CRM strategy, consulting, and implementation and efficient sales all come from a single source. We’d like to convince you now; read our references and make an initial appointment with the CRM experts.

For which users is SAP Sales Cloud suitable?

SAP Sales Cloud is suitable for companies in the B2B, B2C, and B2B2C sectors. It is also ideal for individual industry requirements. With valantic as consultant, companies don’t need any special knowledge for migration of the SAP Sales Cloud. Thanks to a clear, intuitive interface and easy handling, there is greater user acceptance among employees. If you are still uncertain whether SAP Sales Cloud is the right solution for your company, valantic would be glad to assist you in an initial conversation, where we can address your specific questions.

Other SAP Customer Experience solutions

The SAP Sales Cloud is part of the SAP Customer Experience Solutions. SAP also offers other solutions for marketing, sales, and service.

SAP Marketing Cloud
SAP Marketing Cloud

With the SAP Marketing Cloud, companies gain valuable insights into customer behavior. This solution supports the execution of automated campaigns and helps optimize customer experience.

SAP Commerce Cloud
SAP Commerce Cloud

A platform for all channels. The SAP Commerce Cloud supports omni-channel strategies and can be integrated seamlessly into SAP.

SAP Customer Data Cloud
SAP Customer Data Cloud

Compliance with all regulatory and legal data private regulations can be guaranteed with the SAP Customer Data Cloud. Preferences, consent, and access can be managed and synchronized centrally for all customers and the whole SAP environment.

SAP Service Cloud
SAP Service Cloud

From first to second-level support, the SAP Service Cloud helps companies provide optimal service.

SAP CPQ (Configure – Price – Quote)
SAP CPQ (Configure – Price – Quote)

CPQ stands for Configure, Price, and Quote. This solutions helps sales create quotes efficiently.

Your Contact

Authors' portrait of Christoph Resch, Managing Director at valantic CEC Germany

Christoph Resch

Managing Director
valantic CEC Deutschland GmbH