Originally intended to be an email marketing tool, Emarsys has evolved into a popular omnichannel customer engagement platform. Today, the technology enriches SAP’s CX ecosystem, providing marketers with a comprehensive solution for personalized cross-channel interactions. Its functionalities range from traditional reporting and lead management to the incorporation of the so-called “loyalty wallet”. This feature facilitates rapid activation of customer loyalty programs directly within the platform, often within a matter of days.
Increased engagement. Enhanced customer retention. Heightened loyalty. All achieved through diverse communication channels. In our assessment, we closely examined Emarsys, evaluating it based on a range of criteria.
Emarsys facilitates the development of personalized campaigns rooted in the actions and preferences of individual customers. This ensures that users receive precisely timed offers and messages tailored to their needs.
By reaching customers with relevant messages at the right time, it’s possible to foster long-lasting relationships with the company. The magic word in this context is strategic cross-selling and upselling.
The omnichannel platform contributes to cost savings. For instance, marketing resources can be employed more efficiently via automated workflows. Simultaneously, diverse channels can be centrally infused with personalized content.
How are your current campaigns performing? Emarsys provides in-depth analytical capabilities and data-driven reporting to ensure the ongoing monitoring and optimization of marketing campaign efficacy. At the same time, you’ll gain deeper insights into your customers’ lifecycles and preferences, thereby strengthening your understanding of them.
If you’re considering Emarsys, you can effortlessly integrate the tool with other marketing and e-commerce platforms. Once deployed, various marketing activities can be better coordinated and optimized.
Omnichannel experiences are growing in significance. More than half of all customer interactions occur within multi-event, multi-channel journeys. According to McKinsey & Company, refining the customer journey not only holds the potential to improve customer satisfaction by 20 % but also to boost revenue by up to 15 %, concurrently reducing customer service expenses by up to 20 %.
Research conducted by the esteemed Boston Consulting Group in partnership with Google in January 2018 reveals that companies that achieve success in data-driven marketing stand to gain remarkable advantages. These span from a potential up to 30 % increase in cost efficiency to a noteworthy 20 % surge in revenue. These findings underscore the vital role of a data-driven marketing strategy for companies aiming to enhance performance and maintain competitiveness.
As per insights from HBR, acquiring new customers can cost 5 to 25 times more than retaining existing ones. Studies conducted by Bain & Company show that a mere 5 % rise in retention rates can boost profits from 25 % to 95 %. This highlights the importance of customer retention for businesses striving for lasting success. It’s not only a vital undertaking but also a strategic imperative to optimize profitability and ensure sustainable growth.
During our exclusive discovery workshops, we’ll show you how to create unique omnichannel experiences using Emarsys’ intelligent software – and thus drive your business success. We’ll cover crucial topics from refining your targeting to seamlessly integrating data collection, analytics, and automation, helping you increase customer value via personalization.
You can also leverage our technical expertise in a “deep dive” to uncover the possibilities and limitations of your platform. This equips you with actionable recommendations and empowers you to harness the full potential of Emarsys integration.
The outcome of a discovery workshop with valantic: targeted solutions yielding fast results and sustainable customer relationships!
Non-binding requestOn our blog, we provide a comprehensive comparison between Emarsys and the SAP Marketing Cloud, using specific real-world scenarios. And finally, we’ve asked one of our MarTech consultants to answer five key questions about Emarsys CXP . Be sure to give it a read!
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