Three letters, one genius concept
PIM, or Product Information Management, involves organizing all product information. In the digital age, product data is crucial for successful digitalization strategies. The goal of PIM is to create the perfect product data record, known as the golden record.
In the simplest sense, a PIM system is a software solution. Like other system solutions, it can be integrated into your existing IT infrastructure. At valantic, we see PIM systems as embedded in a more complex context: as strategic business software with a global orientation.
The core purpose of a PIM system is to help manage and provide media-neutral product data. And it does so at a central location within the company. In this way, redundancies can be avoided, and product information can be presented in a sustainable and transparent manner.
The motivation behind the creation and implementation of PIM systems is simple: The solution serves to map complex product structures to deal with the increasing complexity of product data and the relationships between them (e.g. up- and cross-selling possibilities). The driving factor is wanting to be able to provide the perfect product data set on all channels.
For an outstanding product experience, product data must be available at the various touchpoints. Regardless of whether it is e-commerce, print publications or general digital product data communication. After all, providing product data – sustainably, consistently and in the latest versions – has a direct impact on the customer experience and thus also on the success of your company.
It’s important to understand that the focus is always on the product. The PIM system defines the single source of truth of the product data. But what exactly can a PIM system do, and how does it help implement a successful omnichannel strategy? In short:
The usual benefits such as a reduction in costs or increased sales could be listed here. However, these are only the consequences of the actual benefits of a PIM system. The software solution provides flexibility in every respect. After all, many companies are faced with the challenge of having to “feed” output channels on an as-needed and ad hoc basis.
You probably are familiar with it: Customers request your product data in a certain format at short notice. Or you have to spontaneously create an individual customer flyer. This is usually the beginning of a tedious search for the desired product information and sometimes adventurous conversion into the appropriate format. PIM allows you to act efficiently – and valantic supports you in this by providing the PIM system. The benefits:
Anyone who analyzes and maps product data processes often finds that PIM can never be viewed in isolation. Rather, there are countless topics intersecting with product data and the associated processes. This is why it is so important to treat PIM with foresight and from a bird’s eye view, so to speak. This ensures that
At valantic, we understand what makes first-rate product information – and how to achieve the desired outcomes with it.
Just give us a call!
Do you want to find out what your PIM should be able to do? And whether a PIM system would be worthwhile for your company? We’d be happy to help and accompany you on this exciting journey – throughout all stages. Go ahead and give us a call!
