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People who don’t know their buyers can’t make them loyal customers. Trust is created with data security. How can you succeed in offering customers the best customer experience, yet guarantee compliance with all regulatory and legal data privacy requirements?
The SAP Customer Data Cloud (CDC, formerly Gigya) offers the opportunity to increase customer and brand loyalty and create more transparent, secure experiences across all channels at the same time. With SAP CDC, preferences, permissions, and access are managed and synchronized centrally – for all customers and across the entire SAP system environment. Access management, self-service registration, authentications, single-sign-on, consent management, preferences – topics that enable context-related marketing without data silos.
The SAP Customer Data Cloud develops its full potential when it is combined with the other cloud solutions in the SAP Customer Experience portfolio (formerly the SAP C/4HANA Suite). The CDC also includes SAP Customer Identity & Access Management (CIAM), SAP Customer Consent, and SAP Customer Profile.
With SAP Customer Identity and Access Management (CIAM) as part of the SAP Customer Data Cloud, customers can be identified securely and addressed purposefully with relevant content, regardless of whether B2B or B2C.
SAP CIAM speeds up market entry, simplifies the life cycle management of identities, and minimizes risks. Thanks to progressive profiling, self-service registration, single sign-on, and delegated administration, customers can be incorporated more quickly and the amortization period reduced drastically. Costs and IT complexity are also reduced thanks to management of digital profiles, consents, authentications, and authorizations on a single platform.
Compliance with all data privacy requirements around the world presents companies with a big challenge. It is absolutely necessary to protect customers and establish trusting relationships. Customers’ trust can be increased if you offer them transparency and control of their personal data. This also reduces business and regulatory risks – by protecting sensitive data and intellectual property with dynamic access control.
The SAP Customer Data Cloud ensures the security of customer data across all contact points that customers have with companies. The basis of every customer relationship is trust. 80% of people surveyed said that they have abandoned a brand because it used their data without their consent. You can get a clear overview of the SAP Customer Data Cloud portfolio in the following video.
In addition to the SAP Customer Data Cloud, the SAP Customer Experience solutions include other solutions for accompanying the customer journey, from the first point of contact to re-purchasing. SAP Marketing Cloud, SAP Service Cloud, SAP Sales Cloud, and SAP CPQ (Configure – Price – Quote) are organized seamlessly in a portfolio, which is directed entirely toward customers’ needs.