A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?
How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?
Rolling forecasts give companies the agility and flexibility they need in volatile, rapidly changing markets. The real-time cloud-based planning tool Anaplan provides all the functionality companies need to compete more successfully. The Corona crisis continues to hold the business world in its grasp. While global supply chains broke down in the first phase of the […]
Benjamin Preißner, Project Manager E-Commerce, has been accompanying the project for over a year and gave us some exclusive insights into the goals of the B2B shop, the selection of the roll-out strategy, and the advantages of this approach.
Claudia Jost has worked for valantic since 2018 and implements large S/4HANA projects as an SAP consultant in the area of purchasing and master data. In the interview, she gives us insight into the SAP consultant's world, talks about efficient implementation of SAP S/4HANA projects, the challenges of being a consultant, and explains what she likes about valantic as an employer.