paired with know-how and intelligence
Digital experiences thrive on creative, sophisticated design — smart, simple, and visually appealing. The goal is to guide customers through their journey, convincing them of a company, brand, or product for a mutually satisfactory outcome.
To make all this possible, it takes more than colorful images and an out-of-the-box template. It takes a heaping scoop of UX and UI. Design means thinking about interactions, understanding the needs of customers, and supporting them with logic and intuition. When it comes to the digital customer experience, the wise statement “form follows function” – made by sculptor Horatio Greenough in 1852 – still applies today.
Admittedly: A lot has happened since then, including in the areas of UX/UI. Today, practically the entire design process is data-driven – from the first scribbles and mockups to the already testable prototypes and the final multi-device interaction and motion design. Of course, including all micro-interactions and a lot of visual magic.
At valantic, we like to speak of visual masterpieces.
Smart design is more than just beautiful. It starts with the information architecture, which is developed together with you, using analytics and data science methods. It continues with a design-thinking-based storyboard and interaction development and ends with integrated wireframing and prototyping – always adaptive and responsive, of course. There’s a lot going on. But enough keyword stuffing: Let’s just have a few images speak for themselves.
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