A revolution on all channels
In the “digital now,” customer engagement marks a new era, breaking away from one-size-fits-all communication and traditional sender-receiver roles. Social media networks connect all actors, fostering dynamic exchanges. The era of data has arrived, unveiling realms of data-driven customer engagement.
Customer Relationship Management
Focus on needs and relationships
Data-Driven-Marketing
Driving force and space opener in the “digital now”
Customer Data Platform
Equipping marketers with full digital data power
Consent Management
Important touchpoint as the basis of everything
Personalization
Real relationship offers between brands & people
Customer Feedback
Transformation of the entire value chain
Customer Loyalty
A valuable element with offline impact
Technologies
Customer engagement depends on technology
valantic and the digital transformation
Essentially, a transformation of your entire business is imminent – because “one voice to the customer” means becoming a one-touch front-office organization. All this really means is that all processes that are customer-facing in any way, shape or form (sales, customer service, marketing) will be even closer to customers and even more customer-centric in the future.
Let’s be real: The digital transformation seems to make everything more complex somehow. But complex does not necessarily mean complicated. With us, it certainly won’t be! Customer engagement – as an element of the “digital now” – is indispensable for CRM-based customer loyalty strategies at valantic.
We promise: It will be hard work but also a lot of fun. Customer engagement isn’t a castle in the sky any longer – but it will be cloud-based.
Magic word: marketing. Digitalization brings with it a lot of novelty. Where the annual campaign used to take up a fixed period of time in the marketing schedule, parallel campaigns are now possible on demand. Because of a variety of channels and assets, messages and moments, the allocation of the target group in the funnel will have to be driven by real data in the future. Which aspect of the annual campaign gets shown will be determined between pull and push.
Individual customer journeys instead of campaigns based on the watering-can principle are the essence of customer engagement.
B2C, B2B, B2E or B2X: The customer is always a human being.
And people have never fit well into standardized models.
With the help of a variety of digital touchpoints, channels and devices, as well as a solid data strategy, this new complexity holds a unique potential: the possibility to know our standing with customers in real time.
Every interaction is a favor on the part of your customers. And for us, it is always a signal. Even though the increased complexity through more comparability and easier access to different buying platforms gives customers more freedom and opportunities to decide against your brand: You can recognize that a purchase decision is imminent. And then you can maximize your chances.
The individual sub-disciplines will remain, but they will require a common operating model as part of a holistic strategy.
Data is at the core of digital transformation.
One data silo rarely comes alone. That’s why 100 % (in words: one hundred per cent!) commitment is required when converting, building or expanding a robust but at the same time flexible data structure.
No stone will be left unturned. In our case, however, it is processes instead of bricks. And these changes will affect the entire company.
Every one of our employees you will meet in the course of your project will be able to explain to you with contagious passion why customer engagement is the future.
Just give us a call! Or tell us what you have in mind.
