The idea behind the Salesforce Experience Cloud is very simple: offer a platform that lightens everyone’s workload. Teams, customers and potential partners. Since the individual platforms can be personalized, a wide variety of user groups can be connected to relevant information, applications and experts. The result is a digital space that creates space. Too cryptic? No worries. We’re happy to explain the Experience Cloud in more detail!
Platforms illustrate the power principle in the “digital now”. And the Salesforce Experience Cloud bases its power on 1st-party data, for example on a CRM system. This means that despite individual user interfaces per user group, all actors in an ecosystem can interact with the underlying business processes. Data from any system can be combined and made available regardless of location.
Case study: The customers of a company have been given portal access. In the future, they will be able to check the status of open tickets on their own. This is a win-win situation for both the company and its customers. That sounds pretty basic, but this minimum requirement for a modern customer experience has to be met first.
The Salesforce Experience Cloud does so reliably and has the further advantage that it is an integrated part of the wider system landscape of the entire CRM system. Information based on insights can also be made available preventively via corresponding portals. So what if some tickets could be avoided altogether in the future? Sounds like the popular Salesforce power! Let’s discuss implementing it together.