Integrating content into the purchasing process
A robust e-business strategy is vital for digital success, captivating customers in B2C and B2B channels. Content commerce is crucial, standing out with quality content is key in today's competitive landscape. At valantic, we passionately approach this, uniting content and commerce seamlessly.
Always front and center: unique online experiences against the backdrop of agile and homogeneous system architecture. Find out all about content commerce by valantic now!
Making products & services tangible
Content commerce is about linking products and content in order to provide customers with the best possible support in the digital purchasing process. In other words, content gets integrated into the customer’s purchasing process. In this way, content commerce is at the heart of the entire customer journey – from the emergence of a specific need to product selection, the product’s purchase and subsequent use.
So, the goal of content commerce is to embed products – and, of course, also services – in a story, and to do so holistically. As in a personal sales conversation, customers need to get a feel for the product. Ideally, a desire is created both via web copy and visual content. This then leads to conversion – i.e., a purchase, an inquiry, a download, etc.
The most important advantages at a glance
When used correctly, content commerce brings the following benefits:
This is how valantic approaches the topic of content commerce
Content commerce does not magically work from one moment to the next. The respective measures must be systematically planned, integrated into existing processes and implemented. This requires a strategy that is both carefully developed and regularly evaluated. A joint strategy workshop forms the foundation for further collaboration. In the process, we get to the bottom of the following questions:
Content management system or store solution? With us, you get both! Nothing more and nothing less than the perfect content-commerce mix. A synergy of the two simplifies the management of product data. In addition, products can be quickly and easily enriched with relevant content. Here’s what valantic does in the area of content commerce:
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