Product data syndication (PDS) is the efficient publishing and sharing of data across multiple channels. PDS thus supports you in achieving a uniform corporate brand image. Want to establish a unified process to collect data internally, standardize it for various touchpoints, and publish it seamlessly? The valantic crew can help you with that!
Focus on product data structures
As a manufacturer or brand owner, you need to be able to update and distribute your product information in a cost-effective and time-saving manner. You need to provide retailers, data pools and content service providers with accurate data sets in ever shorter timeframes. This exchange of product information between manufacturers, retailers and marketplaces is critical to the time-to-market of your products. Quite simply, it involves a wide variety of product data structures.
Each company has its own in-house classification (internal structure of products). However, if the requirement is to serve different portals, marketplaces or classifications (ETIM, ECLASS, UNSPC, etc.), a mapping between the input and target structure must take place. This is the only way to ensure the smooth exchange or delivery of data. And this is exactly what product data syndication is.
Data recipients and target channels
As convenient as the whole thing may sound at first, product data syndication poses a number of challenges. In addition to the high consumption of resources, problems can arise in the interaction between the data producers or data senders and the data recipients (retailers, marketplaces, data pools, etc.). Difficulties arise especially when exporting and distributing the data.
The reason: The requirements of the data recipients vary greatly, and the different target channels require different data elements as well as taxonomies and classifications (e.g. E-Class, ETIM, …). For instance, when importing data on sales channels such as Amazon and Alibaba, a different data taxonomy is required than on Facebook, Google, or Instagram.
Starting point: product information management
If you want to create target outputs in different structures according to your requirements, we need to first have a look at product information management (PIM). In your PIM system, you manage your “golden record” of product data. A very good starting point indeed!
After all, you benefit from a wide range of integrated tools and PIM functionalities (connectors, mapping, etc.) when it comes to exporting your product data to various sales channels. With the help of these, product data can be transferred into different formats and classifications. The tools organize, collect and standardize your product data in one place – and automatically output it in the format appropriate to the target channel.
In summary: With a PIM system, you ensure that your product catalogs meet the requirements of the respective target channel as well as the fast-paced digital market.
The world of electronic catalogs is becoming increasingly diverse and important. In this context, classification methods such as ECLASS, ETIM, UNSPSC or GS1 are becoming more and more relevant. Classifications allow business partners to electronically exchange information about products and their properties. They represent a common language, so to speak. In addition, e-business platforms and web stores are growing as new sales channels.
valantic addresses this trend. We support you in the collection, classification and preparation of product data. In doing so, we will assist you in an advisory capacity, but if you wish, we can also take over the entire process – from the production of electronic catalogs to coordination with your customers.
In addition to consulting, we also offer the appropriate software. We rely on solutions that integrate, structure and classify electronic product data. Through diverse and flexible classification mappings, internal data structures can be optimally aligned with individual client requirements. Sounds good? Talk to us!