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Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

A group of six people is in a modern conference room with glass walls: while a man stands at the front giving a presentation on a large screen, the others are seated at a conference table listening. Some have laptops in front of them. The room is brightly lit and minimally furnished.

Customer Experience June 10, 2025

Ready for the EAA? How to fix the top 5 accessibility issues on websites

This article outlines the five most common accessibility issues found on websites. In addition, we'll offers practical tips to help you address them to create a more inclusive user experience for your website visitors.

Ready for the EAA? How to fix the top 5 accessibility issues on websites
A businessman's analyzing graph on laptop in home office

Customer Experience June 5, 2025

Agentforce from Salesforce: An overview of the AI revolution in the business

While many companies are still experimenting with isolated chatbot solutions, Salesforce takes a decisive step forward with Agentforce: The platform seamlessly integrates AI agents into service, sales, and commerce enabling efficient, data-driven business processes.

Agentforce from Salesforce: An overview of the AI revolution in the business
A happy colleague working on the laptop.

Customer Experience June 3, 2025

What are AI agents – and why are they more than just chatbots?

In a time when automation and digitalization are becoming increasingly important, many companies initially think of traditional chatbots when it comes to AI-driven customer interactions. However, it quickly becomes clear that these chatbots often offer only limited value.

What are AI agents – and why are they more than just chatbots?
Photo of a group of valantic employees

Customer Experience May 28, 2025

Salesforce World Tour 2025: Focus on Agentforce

At the Salesforce World Tour 2025 in Frankfurt, Agentforce, Customer 360, and the Data Cloud were in focus. The event showed how AI, automation, and real-time data help businesses operate more efficiently and customer-centric. valantic supports companies along this journey – from strategy to technical implementation.

Salesforce World Tour 2025: Focus on Agentforce
Agile Methodology | Accomplishing Digital Transformation with Low-Code

Customer Experience May 13, 2025

Strategic use of low-code: Boost innovation and process efficiency across your organization

Low-code development platforms are fundamentally changing the way companies build applications. They empower employees without extensive programming knowledge to create custom software solutions – quickly, efficiently, and with a focus on practical application.

Strategic use of low-code: Boost innovation and process efficiency across your organization
Eine Gruppe von Personen mit orangefarbenen Jacken und Namensschildern steht gemeinsam auf der Bühne vor einem blauen Hintergrund mit der Aufschrift "Homecoming".

Customer Experience May 8, 2025

Pimcore Inspire 2025: Pimcore Homecoming – Back to the roots and off into the future

Pimcore Inspire 25 once again delivered with many useful insights, interesting talks and a clear path into the exciting future of Pimcore as the central PXM solution. As Pimcore Global Partner, we were on site to gather all relevant information, hold a PXM-related masterclass and get in touch with technology experts to discuss current developments.

Pimcore Inspire 2025: Pimcore Homecoming – Back to the roots and off into the future
Three people sitting at a conference table with laptops, discussing work. Two men are on the left and center, and a woman is on the right. A plant and a coffee mug are on the table.

Customer Experience April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning
Photo of three colleagues taking a break and having coffee together outside.

Customer Experience April 1, 2025

5 steps for effective change management during CMP implementation

Implementing a content marketing platform (CMP) is a significant move for companies looking to streamline workflows and boost the efficiency of content production. The benefits are clear, the budget is approved, and the marketing manager is eager to launch. But this is where the real challenge begins: managing change effectively during the rollout of the CMP.

5 steps for effective change management during CMP implementation
A person with long hair in a green jacket works at a desk with two computer monitors, one displaying a car ad and the other showing a purple design. Office supplies and plant are visible on the desk.

Customer Experience March 28, 2025

PIM vs PXM: Elevating the Customer Experience

Pimcore is a game-changing platform built from a vision to revolutionize PIM and PXM. By bridging data management with customer experience, Pimcore delivers seamless solutions to empower businesses. Its innovative approach to uniting PIM and PXM showcases a commitment to transforming the way organizations manage and deliver value.

PIM vs PXM: Elevating the Customer Experience
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