Customer Experience

Customer Experience August 26, 2025

CRM meets PLM: implications for the system landscape

Customer focus meets product data: Closing the gap between CRM and PLM is becoming a decisive factor in developing and scaling smart services. An integrated system landscape forms the foundation for a resilient, future-ready business model.

Customer Experience August 21, 2025

Businesspeople at big creative agency

Artificial intelligence is emerging as a key strategic differentiator. By leveraging smart services, companies can boost efficiency, strengthen customer loyalty, drive innovation, and gain a clear edge over competitors.

Customer Experience August 12, 2025

CX consulting: Strategy & innovation for maximum business impact

Customer experience is evolving into a data-driven playing field shaped by AI, new technologies, and rising customer expectations. What businesses need now: strategy, innovation, and optimized processes for a seamless customer journey that sets them apart and drives competitive advantage. With our CX consulting services, we pave the way for CX management that delivers measurable business impact.

Customer Experience August 7, 2025

Salesforce Marketing Cloud Guide: Growth, Advanced, Next & the Full Picture

With Marketing Cloud, Salesforce offers a broad solution portfolio tailored to different company sizes and marketing requirements. This article provides a clear overview of all available editions.

Customer Experience August 5, 2025

AI Sales Agent – How to start: Quick wins & business value from day one

Up to 40 percent more conversions, stronger business relationships, and customer experiences that directly drive revenue – the AI Sales Agent not only boosts speed and quality in sales processes but also unlocks significant business potential. In this third part of our blog series, you’ll learn how this value translates into measurable results and how to successfully enter the world of AI agents with quick wins.

Customer Experience July 29, 2025

AI use case with measurable impact: Experience report on the AI Sales Agent

With the AI Sales Agent, valantic has introduced a powerful AI system for fast, data-driven lead scoring. In the second part of our blog series, you will learn about a proven AI use case with tangible KPIs, how the AI Agent optimizes sales processes, for which fields of application it is predestined and what possibilities the AI system has in store for the near future.

Customer Experience July 24, 2025

Outlook: How AI agents are shaping the future of work

The use of AI agents provides new impulses for collaboration and organizational workflows. Those who explore the possibilities early lay the foundation for greater efficiency, flexibility, and future-ready structures within their company.

Customer Experience July 15, 2025

Calculation models and ROI: What Salesforce Agentforce delivers in real terms

The economic impact of AI agents is measurable when planned correctly. With pilot initiatives, comparative data, and clear objectives, the value contribution of Salesforce Agentforce can be systematically evaluated and applied to specific use cases.

Customer Experience July 10, 2025

Navigating the SEO AI Jungle – How companies gain visibility for ChatGPT & Co.

AI-based search systems such as ChatGPT and Google SGE are changing how content is found and read. What does this mean for your SEO strategy? Our article shows you how classic SEO measures can be specifically supplemented in order to optimally prepare content for generative AI. Find out what is behind terms such as LLMO and GEO and stay visible in the digital transformation.