No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.
Discover how the European Accessibility Act (EAA) is not only a legal obligation, but also a unique opportunity for e-commerce managers to make their webshop more accessible and profitable. Start transforming your website now and reach more customers than ever before!
The e-commerce sector is challenged to become more energy efficient. Elho, a Dutch family business specialized in sustainable plant pots, is an example of how things can be done differently. They have been producing with wind energy and recycling plastic waste for decades. With the ambition to become fully circular, elho is leading the sector towards a greener future.
Black Friday, once the symbol of overconsumption, has been given a green counterpart in the Netherlands: Green Friday. This movement, initiated by Trees for All and supported by companies such as Dille & Kamille, opposes impulsive purchasing behavior and focuses on planting trees. Read how Trees for All are leading this statement and raising consumer awareness.
The sustainability trend in the e-commerce world is not stopping. This blog delves deep into the possibilities for webshops to make their transport and delivery of packages sustainable. Discover the latest puzzles and practical tips to play a leading role in a more sustainable future
From AI democratization to its seamless integration: Discover how artificial intelligence is reshaping business processes and creating fresh opportunities!
Sustainability costs money, it is a hassle and as an e-commerce company, CO2 compensation can go a long way. But is that so? What is it really like? In this blog we talk about sustainability in e-commerce: where to start and why now?
What is important for customer loyalty in 2023 and what are the key features and characteristics of successful loyalty programs? Read here!
How do you create the perfect website design concepts? We’ll dispel some myths and share our proven process for creating exceptional web designs. Read more!
Our UX mini assessment is designed to guide you towards creating the best possible user experience for your website visitors. Find out more now!
Do you want to enhance customer loyalty? With customer journey mapping from valantic, you can genuinely get to know and understand your customers. Read more!
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase eight now follows in the implementation: the continuous improvement process.
Discover the benefits of a new loyalty program! We’ll share our 10 key reasons and strategies to maximize customer loyalty for your success. Find out more!
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase seven now follows in the implementation: the collaboration model.
Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.
The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.
A new PIM system is to be introduced. But it quickly becomes clear: There are over 150 PIM software providers on the market. The systems appear complex and the financing opaque. The project is postponed once again - but what is the cost of waiting?
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.
The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.
“What particularly impressed me were the corporate culture and values lived out at valantic,” says Uwe Tüben, who has been appointed managing director and partner on the valantic CX division’s management team. We asked him five questions.
It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses.
The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.
Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.
The blog series on CDP implementation provides a detailed overview of the specific project stages. In the first post, we already clarified what is important before the start of the project, which roles are relevant and which experts should definitely be on the team. Now comes stage two: the specification.
In our blog series on CDP implementation, we explain the key project phases: from organization to go-live.
In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?
Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.
Data Science represents an important tool for tapping into the MarTech jungle. In this blog post, we will focus on the basic conditions in the company for Data Science. Only when these conditions are met can the expedition into the jungle begin.
From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!
It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.
Global warming is real and we all need to be part of the solution. valantic supports the organization Carbonfund.org in the fight against climate change.
User tests offer the advantage of testing the functionality of a system while directly including users in the testing process. The tests can be performed either on site or remotely. Our valantic expert Elena Gocheva will tell you which option is right for you.
In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.
In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?
In this interview, our commerce expert Michael Bungert answers questions about headless commerce. Michael specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes.
Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!
In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.
The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.
Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.
In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.
The struggle is real: The digitalization of the market is advancing rapidly, and companies are forced to keep up with the pace of technological progress. Will digital transformation ever end? We doubt it!
With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.
Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.
In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.
The customer experience has already arrived in the B2B sector. Now it is important to implement this inspiring CX.
If you ask the sales department, there is always too much to do and never too little. The opportunities are there, so the store should be buzzing. But it's not? Then it’s high time to see if the sales team is really pursuing the right sales opportunities. The linchpin should be the CRM system.
Just because you have a CRM system doesn't mean that it will be used and increase sales. How do you make sure that everyone uses the CRM system?
If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!
A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?
How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?
Benjamin Preißner, Project Manager E-Commerce, has been accompanying the project for over a year and gave us some exclusive insights into the goals of the B2B shop, the selection of the roll-out strategy, and the advantages of this approach.
SAP Customer Data Cloud is designed to collect and merge customer identities, preferences, and consents across multiple contact points. We talked with valantic expert Tim Baumgart about what exactly is behind this, what the advantages are, and what differences there are between it and the SAP Customer Data Platform (CDP).
SAP Commerce Cloud is the promising foundation for your e-commerce platform. But what are the concrete benefits of this solution? When is it worth migrating to the cloud and how does this work in detail? Markus Scheffknecht of valantic CEC Schweiz told us all this in an interview.
Dr. Maximilian John gives us insights into the challenges of an SAP Commerce project and describes what he does in his role as Technical Lead.
What is SAP Spartacus, and what does moving to the progressive web app mean? Fabian Saccilotto of valantic CEC Switzerland knows best about PWAs!
What does headless commerce mean, and where are headless e-commerce solutions used? Simon Hamm from valantic CEC Deutschland knows all that and more.
In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.
The situation created by the coronavirus has restricted offline sales channels and caused a loss of sales. Companies that had a functional e-commerce platform before the pandemic enjoyed a significant competitive advantage. For all other companies, it is therefore more important than ever to create an appropriate infrastructure.
In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.
The study "Corona resets IT priorities" by valantic and techconsult examined the impact of Corona on 218 German companies at the end of 2020.
Just as in B2C, today customers in B2B purchasing expect an easy, transparent shopping experience. That's why suppliers should adjust and simplify all of their purchasing and sales processes to suit this new situation.
Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.
The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?
Interview with Alexander Fetzer, Client Value & Innovation Manager at valantic and Patrick Ganzmann, partner at valantic, about trends in customer experience.
What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.
The SurveyHow far along are German companies with the implementation of the digital transformation and what challenges do they encounter in the process? This was the topic of the survey on the status quo of digitalization that valantic conducted in cooperation with the Services and Consulting Department of the Hochschule Ludwigshafen am Rhein. Visitors were […]
Career in IT – Nike Steinhausen is Managing Consultant at valantic and comes from the beautiful Chiemgau region. She tells us about her focal points in the SAP Customer Experience sector and why she feels so comfortable working at valantic.
Now is the best time to plan and implement an e-commerce solution for your company. Fabian Saccilotto, Head of Technology & Innovation at valantic CEC Schweiz, explains what companies need to consider and how they can best proceed.
The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company?
Companies want to update their individual SAP strategy, automate business processes, implement new digital business models, and make their IT flexible and more agile. The valantic Customer Focus Day SAP showed them how they can do these things successfully and what the catalysts are.
Sales at Bizerba needed a tool to create complex quotations that unites all these dimensions in a single interface. At the same time, the company wanted to provide its customers with a clear quotation document for a custom-tailored solution at the touch of a button. This is where the idea for Solution Quotes came from.
Michael Bader is Managing Consultant in the Mannheim location and has been with valantic CEC Deutschland since 2005. He tells us in the interview why a close customer relationship is important and what he's especially proud of.
Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for.
The digital transformation in companies is progressing more and more. But the future belongs to customers and lies in the intelligence to provide them with the most perfect customer experience possible. With the customer at the center of attention, the path to the Intelligent Enterprise is thus marked out and indispensable. New technologies such as artificial intelligence, predictive analytics and the Internet of Things (IoT) will be increasingly in demand.
The future belongs to the customers. After all, they are the ones who pay in the end and increase the turnover of a company. In order for this to happen, the buyer or prospective buyer must feel absolutely comfortable with the service and product in each of his buying cycles. How does a company manage to provide its customers with a perfect buying and repurchasing experience?
One of the top speakers at valantic's Customer Focus Day SAP 2020 is the SAP Chief Technology Officer (CTO) - SAP Germany Glenn González. As here in this short interview he talks less about technology, but rather about the mindset that must precede the technology.
Fabian Egner, 34, tells us a little about his role as Senior Technical Consultant at valantic and why even experienced consultants never stop learning.
Even if e-commerce takes place online, it pays to look beyond the end of one's own nose. There are various concepts, behaviors, and simple experiences from everyday life from which you can learn in e-commerce. These include, for example, why the search in your own shop is such a central element of the customer experience.
SAP has a lot of Customer Relationship Management solutions in its portfolio. Very traditional SAP CRM on-premise or the cloud-based SAP C/4HANA. We will show you another alternative with SAP S/4HANA OP: Customer Management.
Ever more mechanical engineering companies are focusing on first-class customer service. Automation and suitable platforms and software solutions should help to speed up the relevant processes in order to increase customer satisfaction.
Many projects in Customer Relationship Management fail. This doesn’t have to happen: Here are 5 tips for how you can guarantee that your CRM project will be successful.
Tatjana Kilb decided to join valantic in October 2017 after a personal interview. In her role as Business Analyst, she provides insight into the SAP Customer Experience project world and she explains why everybody is working together at valantic.
We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.
In our rubric “5 questions for...” we spoke with Matthias Bös, Solution Architect at valantic in the customer experience sector, about SAP SPQ, guided selling, and efficiency in sales.
Companies are confronted with the challenge that customers are “locked out” due to corona crisis. Here are 6 tips that will help you on being successful nevertheless.
When is the customer experience good, when bad? Does only the first impression matter or does the experience arise from the total of all positive and negative experiences that a customer has with a company? What influences our perception?
How good is your customer experience management? If your assessment doesn’t match the customer's experience, you’ve got an experience gap. We’ll give you some helpful tips for how you can close this gap.
With digitalization, the customer journey is being transformed, from analog to digital. What effects will this have on the customer relationships of tomorrow?
The customer experience should be the focus of all business processes. We spoke with Christoph Resch, Partner and Managing Director at valantic in the customer experience sector, about the change in B2B business, measurable KPIs, and the point at which customer experience should not end.
Artur Richter, Design Director at valantic CEC, in an interview about happy customers, user experience design, and the customer life cycle.
Find out more about the motivation and the goals of the merger with valantic in the interview with Tim Wedler, Managing Director of the NEXUS Netsoft Group.
In Orlando, SAP announced that with the introduction of the SAP C/4HANA Suite, it will revolutionize CRM. CRM will become CX (Customer Experience) and the focus will be more clearly on the customer.
coop@home best onlineshop in the category “Omni-channel and innovation”.
Everything for the customer's benefit: The new B2B platform is designed according to the behavior and needs of SFS customers – from the shopping cart to delivery or pick-up.
More than 30 decision-makers and influencers from a wide variety of industries met in Zurich in order to learn more about digitalization in B2B sector and exchange ideas with one another.