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Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

Female developer coding and programming. Coding on two with screens with code language and application.

Customer Experience May 24, 2024

Bridge the Data Gap: Enhance Your Product Catalog with AI-Driven Data Solutions

Complete data is essential for a successful online store. With the support of AI, product data can be optimally enriched.

Bridge the Data Gap: Enhance Your Product Catalog with AI-Driven Data Solutions

Customer Experience May 14, 2024

From idea to strategy: the conception of a loyalty program

Loyalty programs for success in fashion retail: Find out about strategic approaches to creating a progressive loyalty program in fashion retail in the second part of the blog series.

From idea to strategy: the conception of a loyalty program
Smiling man with smartphone and credit card in hand

Customer Experience April 23, 2024

B2B marketplace: more sales, security & efficiency with the right PSP

Viewing e-business from the perspective of a marketplace operator uncovers entirely new opportunities for revenue and business growth, along with fresh challenges. From merchant onboarding to revenue recognition, choosing the right payment service provider (PSP) is crucial for streamlining complex processes and fully leveraging the capabilities of your B2B marketplace.

B2B marketplace: more sales, security & efficiency with the right PSP
Frau auf Yogamatte mit Blackroll

Customer Experience April 11, 2024

How BLACKROLL is getting its e-commerce to peak condition

Leveraging Shopify, BLACKROLL has developed a future-proof, headless e-commerce platform and expanded its D2C business via digital channels. Learn more!

How BLACKROLL is getting its e-commerce to peak condition
Male customer support telephone operator with headset in call centre. Group of sales representatives working in the office.

Customer Experience April 2, 2024

Navigating the Data Universe: Enhanced Data Privacy & Protection

From the importance of a Single Source of Truth (SSoT) for data integrity to advanced consent management and personalisation as a service, this blog highlights the need for a strategic approach to data management that respects both innovation and strict privacy laws.

Navigating the Data Universe: Enhanced Data Privacy & Protection
Working late in a small office

Customer Experience March 26, 2024

Performance Check: Quality assurance for long-term composable commerce success

Quality assurance (QA) in composable commerce presents unique challenges. Read now to learn what's important in testing.

Performance Check: Quality assurance for long-term composable commerce success
Two young business people sitting at the desk, using modern technologies while working together in coworking space. Office life, teamwork and business

Customer Experience March 26, 2024

Navigating the Data Universe: Master Data Governance

How is AI transforming the world of master data governance? With a special focus on AI integration, this blog reveals how technologies are revolutionising master data governance, essential for improving both compliance and data quality and enhancing strategic decision-making.

Navigating the Data Universe: Master Data Governance
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Customer Experience March 19, 2024

Navigating the Data Universe: MDM, PIM & Multi-Domain Management

With a focus on the challenges and opportunities associated with integrating AI into data management, we share insights into how companies can navigate the complex data universe to gain strategic advantages. This blog explores the integration of Master Data Management (MDM), Product Information Management (PIM), and Multi-Domain Management in the age of AI.

Navigating the Data Universe: MDM, PIM & Multi-Domain Management
Woman in mid 30s goes shopping for denim jeans in a mall or a clothing store.

Customer Experience March 18, 2024

Customer loyalty in fashion retail

Loyalty programs for success in fashion retail: Find out how to increase customer loyalty for your company and stay one step ahead of the competition!

Customer loyalty in fashion retail
Man presenting a plan on a computer to young couple during a meeting in the office.

Customer Experience March 12, 2024

Navigating the Data Universe: Data Collection and Utilization

In today's data-driven world, the art of data collection and use is critical to business success. in the first blog of this four-part series, we highlight the strategic selection and use of data to personalise customer experiences, improve operational efficiency, and make data-driven decisions.

Navigating the Data Universe: Data Collection and Utilization
Woman working at a standing desk.

Customer Experience February 23, 2024

Service excellence: How personalized customer portals are transforming B2B e-commerce

Discover how personalized customer portals are transforming B2B e-commerce, and optimize your digital strategy with our expertise. Learn more!

Service excellence: How personalized customer portals are transforming B2B e-commerce
Photo of a woman explaining her strategy on a whiteboard.

Customer Experience February 21, 2024

With (Gen)AI Discovery to a Tailored AI Roadmap

Artificial intelligence is the talk of the town and currently one of the most crucial key technologies. With (Gen)AI Discovery, you receive a tailored AI roadmap that future-proofs your company. You benefit from our expertise and a structured approach that ensures your investments in AI bring the greatest possible benefit.

With (Gen)AI Discovery to a Tailored AI Roadmap
Shot of a young businesswoman delivering a presentation during a late night meeting at work

Customer Experience February 8, 2024

Mastering the AI landscape: AI-Driven Marketing Organizations

In this blog, we talk about how AI is reshaping the future of marketing organisations by improving operational efficiency and personalised customer experiences.

Mastering the AI landscape: AI-Driven Marketing Organizations
Shot of a young businessman delivering a presentation during a late night meeting at work

Customer Experience February 8, 2024

Mastering the AI landscape: Making AI applicable

In our blog series, discover how AI drives innovation, efficiency and personalised user experiences, crucial for digital success. This series - 'Making AI Applicable','AI-Driven Marketing Organisations', and 'AI-Driven User Experience Analytics'- reveals strategies for leveraging AI within businesses.

Mastering the AI landscape: Making AI applicable
Sarina Hermann, valantic

Customer Experience February 8, 2024

Applications and Potentials of AI in Customer Experience

Sarina Hermann, Lead Consultant Digital Business, discusses the transformative power of AI in customer experience in an interview. She provides insights into the potentials and challenges of AI deployment in CX and the critical basics that are indispensable for a purposeful AI implementation.

Applications and Potentials of AI in Customer Experience
valantic employees in Langenfeld

Customer Experience January 22, 2024

From buzzword to business strategy: Composable commerce as a competitive advantage

The digital industry has never been short of buzzwords. However, the term composable commerce signifies more than just a new technological hype. It is, in fact, a highly relevant strategic initiative that acts as a kind of bracket for the aforementioned terms.

From buzzword to business strategy: Composable commerce as a competitive advantage
In the hands of trees growing seedlings. Bokeh green Background Female hand holding tree on nature field grass Forest conservation concept

Customer Experience January 16, 2024

Navigating the Green Horizon: valantic and Easyfairs pave the way with Salesforce Net Zero Cloud

As climate change becomes a growing concern, businesses are recognizing the need to measure and manage their carbon emissions. Tracking emissions is not just about meeting regulatory requirements; it is a strategic move towards environmental sustainability and corporate accountability. Companies that embrace carbon emission tracking gain a competitive edge by demonstrating their commitment to reducing their environmental impact.

Navigating the Green Horizon: valantic and Easyfairs pave the way with Salesforce Net Zero Cloud
Two women talking to each other at a standing workstation

Customer Experience December 18, 2023

valantic’s Customer Experience Maturity Assessment – the details

In Part I of this article, we already explained why customer centricity is the key to taking your customer experience to the next level. So now let's explore the possibilities together!

valantic’s Customer Experience Maturity Assessment – the details
Image of a man on a laptop and a woman talking to a third, unrecognizable person.

Customer Experience December 12, 2023

How to up your CX game with valantic’s CX Maturity Assessment

In Part I of this two-part article, you’ll find out how valantic can help you efficiently gauge your organization’s customer experience maturity – and why that’s so important. Discover how to craft a tailored roadmap for your journey towards excellence!

How to up your CX game with valantic’s CX Maturity Assessment
Happy business man listening to a discussion in an office boardroom. Business professional sitting in a meeting with his colleagues.

Customer Experience November 17, 2023

Want to generate more sales? Embrace the European Accessibility Act (EAA)

Discover how the European Accessibility Act (EAA) is not only a legal obligation, but also a unique opportunity for e-commerce managers to make their webshop more accessible and profitable. Start transforming your website now and reach more customers than ever before!

Want to generate more sales? Embrace the European Accessibility Act (EAA)
A woman showing something to a colleague on his PC.

Customer Experience November 17, 2023

Sustainability in e-commerce: Reducing the climate impact within e-commerce

The e-commerce sector is challenged to become more energy efficient. Elho, a Dutch family business specialized in sustainable plant pots, is an example of how things can be done differently. They have been producing with wind energy and recycling plastic waste for decades. With the ambition to become fully circular, elho is leading the sector towards a greener future.

Sustainability in e-commerce: Reducing the climate impact within e-commerce
Shot of a young woman working with crops on a farm

Customer Experience November 16, 2023

The sustainable answer to Black Friday

Black Friday, once the symbol of overconsumption, has been given a green counterpart in the Netherlands: Green Friday. This movement, initiated by Trees for All and supported by companies such as Dille & Kamille, opposes impulsive purchasing behavior and focuses on planting trees. Read how Trees for All are leading this statement and raising consumer awareness.

The sustainable answer to Black Friday
man charging electric car

Customer Experience November 14, 2023

The path towards greener deliveries

The sustainability trend in the e-commerce world is not stopping. This blog delves deep into the possibilities for webshops to make their transport and delivery of packages sustainable. Discover the latest puzzles and practical tips to play a leading role in a more sustainable future

The path towards greener deliveries
AI Cyborg Robot Whispering Secret Or Interesting Gossip To Man | Conversational AI

Customer Experience October 30, 2023

Generative AI – your enabler for a new era in B2C commerce

Generative AI, a form of artificial intelligence, is paving the way for a revolutionary transformation in B2C retail. It’s opening doors to an unprecedented level of personalization and product innovation.

Generative AI – your enabler for a new era in B2C commerce
Reto Rutz and Robin Spechtenhauser in conversation

Customer Experience October 27, 2023

Business process evolution: How AI accelerates change

From AI democratization to its seamless integration: Discover how artificial intelligence is reshaping business processes and creating fresh opportunities!

Business process evolution: How AI accelerates change
Triad Sustainability consulting for achievement of climate targets featured

Customer Experience October 23, 2023

Sustainability in e-commerce: where to start and why now?

Sustainability costs money, it is a hassle and as an e-commerce company, CO2 compensation can go a long way. But is that so? What is it really like? In this blog we talk about sustainability in e-commerce: where to start and why now?

Sustainability in e-commerce: where to start and why now?
Handshake, woman pays with card and logo of antavo

Customer Experience October 5, 2023

Successful Customer Loyalty Programs in 2023 – An Interview with Zsuzsa Kecsmar from Antavo

What is important for customer loyalty in 2023 and what are the key features and characteristics of successful loyalty programs? Read here!

Successful Customer Loyalty Programs in 2023 – An Interview with Zsuzsa Kecsmar from Antavo
Dreiklang-Bild für den Header

Customer Experience August 17, 2023

Website design concepts 2.0: a symbiosis of technology, business & UX

How do you create the perfect website design concepts? We’ll dispel some myths and share our proven process for creating exceptional web designs. Read more!

Website design concepts 2.0: a symbiosis of technology, business & UX
dreiklang-ux-im-e-commerce

Customer Experience July 25, 2023

Achieving an outstanding UX for your e-commerce platform: the first steps

Our UX mini assessment is designed to guide you towards creating the best possible user experience for your website visitors. Find out more now!

Achieving an outstanding UX for your e-commerce platform: the first steps
Bild von valantic Mitarbeitenden, daneben Schreibutensilien auf einem Tisch und im Hintergrund der Flur eines valantic Büros

Customer Experience July 25, 2023

Successful customer centricity through customer journey mapping

Do you want to enhance customer loyalty? With customer journey mapping from valantic, you can genuinely get to know and understand your customers. Read more!

Successful customer centricity through customer journey mapping
Dreiklang Blogserie CDP Implementation

Customer Experience July 10, 2023

CDP implementation: continuous improvement

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase eight now follows in the implementation: the continuous improvement process. 

CDP implementation: continuous improvement
Two people shake hands, one woman pays with card

Customer Experience July 4, 2023

The top 10 reasons for a new loyalty program

Discover the benefits of a new loyalty program! We’ll share our 10 key reasons and strategies to maximize customer loyalty for your success. Find out more!

The top 10 reasons for a new loyalty program
CDP Implementation

Customer Experience June 19, 2023

CDP implementation: the collaboration model

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase seven now follows in the implementation: the collaboration model. 

CDP implementation: the collaboration model
Dreiklang Loyalty-Programme

Customer Experience June 9, 2023

Loyalty programs: Customer loyalty redefined

Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!

Loyalty programs: Customer loyalty redefined
CDP Implementation

Customer Experience June 1, 2023

CDP implementation: Quality assurance & go-live

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.

CDP implementation: Quality assurance & go-live
Triad Product usage data as a driver of business model innovation in mechanical & plant engineering

Customer Experience May 29, 2023

Product usage data as a driver of business model innovation in mechanical & plant engineering

The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.

Product usage data as a driver of business model innovation in mechanical & plant engineering
Triad Blog post Costs of procrastination

Customer Experience May 10, 2023

The costs of procrastination

A new PIM system is to be introduced. But it quickly becomes clear: There are over 150 PIM software providers on the market. The systems appear complex and the financing opaque. The project is postponed once again - but what is the cost of waiting?

The costs of procrastination
Dreiklang Blogserie CDP Implementation

Customer Experience April 19, 2023

CDP implementation: configuring the use cases

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.

CDP implementation: configuring the use cases
Dreiklang Blogserie CDP Implementation

Customer Experience April 5, 2023

CDP implementation: data collection

The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.

CDP implementation: data collection
Uwe Tüben Joins the valantic CX Division as Managing Director and Partner

Customer Experience April 4, 2023

Shared Values: Uwe Tüben Joins CX Division’s Management Team

“What particularly impressed me were the corporate culture and values lived out at valantic,” says Uwe Tüben, who has been appointed managing director and partner on the valantic CX division’s management team. We asked him five questions.

Shared Values: Uwe Tüben Joins CX Division’s Management Team
Triad Blog post Apex in the Salesforce universe

Customer Experience March 29, 2023

Apex in the Salesforce universe

It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses. 

Apex in the Salesforce universe
Dreiklang Blogserie CDP Implementation

Customer Experience March 23, 2023

CDP Implementation: Basic Configuration

The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.

CDP Implementation: Basic Configuration
Triad with an office in the background and three circles with hands typing on a laptop, a woman standing at a whiteboard and a man sitting at a desk; Real-time data transmission and CDP

Customer Experience March 20, 2023

Integration tools for real-time data and CDP: 2023 trends

Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.

Integration tools for real-time data and CDP: 2023 trends
CDP Implementation

Customer Experience March 2, 2023

CDP-Implementation: Specification

The blog series on CDP implementation provides a detailed overview of the specific project stages. In the first post, we already clarified what is important before the start of the project, which roles are relevant and which experts should definitely be on the team. Now comes stage two: the specification.

CDP-Implementation: Specification
CDP Implementation

Customer Experience March 1, 2023

CDP implementation: organization & requirements

In our blog series on CDP implementation, we explain the key project phases: from organization to go-live.

CDP implementation: organization & requirements
Picture of Sascha Ulbrich, SAP CX Solutions Architect and Data Scientist at valantic, next to him the SAP logo and a laptop | Five Questions about SAP CDP for a MarTech Architect Consultant

Customer Experience November 24, 2022

Five Questions about SAP CDP for a MarTech Architect Consultant

In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?

Five Questions about SAP CDP for a MarTech Architect Consultant
Martech-Jungle

Customer Experience November 7, 2022

Surviving the MarTech Jungle – Data Science: How do I go about it?

Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.

Surviving the MarTech Jungle – Data Science: How do I go about it?
Martech-Jungle

Customer Experience October 26, 2022

Into the MarTech Jungle! Framework Conditions for Data Science

Data Science represents an important tool for tapping into the MarTech jungle. In this blog post, we will focus on the basic conditions in the company for Data Science. Only when these conditions are met can the expedition into the jungle begin.

Into the MarTech Jungle! Framework Conditions for Data Science
Picture of Christoph Resch, Partner & Managing Director at valantic, next to him the DSAG logo and the leipzig trade fair in the background | valantic at the DSAG annual congress 2022 in Leipzig

Customer Experience September 29, 2022

valantic at the DSAG annual congress 2022 in Leipzig

From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!

valantic at the DSAG annual congress 2022 in Leipzig
Image of a person typing on a laptop, next to it clothes on a clothes rail | Data Science - The Tool for the expedition into the MarTech Jungle

Customer Experience September 27, 2022

Data Science – The Tool for the expedition into the MarTech Jungle

It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.

Data Science – The Tool for the expedition into the MarTech Jungle
Picture of a smiling woman, next to it the Carbonfund.org logo and a person potting a plant | The way to green - valantic supports reforestation projects at Carbonfund.org

Customer Experience September 15, 2022

The way to green – valantic supports reforestation projects at Carbonfund.org

Global warming is real and we all need to be part of the solution. valantic supports the organization Carbonfund.org in the fight against climate change.

The way to green – valantic supports reforestation projects at Carbonfund.org
Bild von Elena Gocheva, Director of UX Strategy bei valantic, daneben eine Person, die auf ein Laptop tippt, eine Person, die etwas zeichnet | User Testing: Besser vor Ort oder remote?

Customer Experience September 13, 2022

User testing – on-site or remote: What’s better?

User tests offer the advantage of testing the functionality of a system while directly including users in the testing process. The tests can be performed either on site or remotely. Our valantic expert Elena Gocheva will tell you which option is right for you.

User testing – on-site or remote: What’s better?
MarTech: CrossEngage Customer Experience Platform (CXP)

Customer Experience August 29, 2022

Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

Five Questions for a Martech Consultant about the CrossEngage CXP
MarTech: Emarsys Customer Experience Platform (CXP)

Customer Experience August 22, 2022

Five Questions for a Martech Consultant about the Emarsys CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?

Five Questions for a Martech Consultant about the Emarsys CXP
Headless Commerce

Customer Experience August 18, 2022

Headless Commerce – Dull Trend or Perennial Favorite?

In this interview, our commerce expert Michael Bungert answers questions about headless commerce. Michael specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes. 

Headless Commerce – Dull Trend or Perennial Favorite?
Account Based Selling: Basics der Kaltakquise

Customer Experience August 16, 2022

Account-based Selling: The Basics of Cold Calling

Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!

Account-based Selling: The Basics of Cold Calling
MarTech: Bloomreach Customer Data Platform

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform
valantic CX: Triad image for blogpost Personalization vs. Privacy

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

Personalization vs. Data Protection
The MarTech Jungle: Customer Data Platforms (CDPs)

Customer Experience August 8, 2022

The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

The MarTech Jungle: Customer Data Platforms (CDP)
The Cookieless Future - A future of data sovereignty

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

The Cookieless Future – A Future of Data Sovereignty
Frau, die an einem Holztisch am Laptop arbeitet - im Hintergrund ist eine Bar

Customer Experience July 6, 2022

Technology upgrades as a business opportunity

The struggle is real: The digitalization of the market is advancing rapidly, and companies are forced to keep up with the pace of technological progress. Will digital transformation ever end? We doubt it!

Technology upgrades as a business opportunity
5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

Customer Experience June 9, 2022

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales
Only the best Customer Experience (CX) in B2B can win in the long term

Customer Experience June 1, 2022

Only the best Customer Experience (CX) in B2B can win in the long term

Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.

Only the best Customer Experience (CX) in B2B can win in the long term
Create the best possible CX for B2B customers

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

How to create the best possible CX for B2B customers
Unique Customer Experience in B2B

Customer Experience April 28, 2022

Unique Customer Experience in B2B

The customer experience has already arrived in the B2B sector. Now it is important to implement this inspiring CX.

Unique Customer Experience in B2B
Image of Fabian Littau, valantic CEC Germany; How a CRM (Customer Relationship Management) system can support sales success

Customer Experience January 26, 2022

Help, we’re running after the wrong sales opportunities!

If you ask the sales department, there is always too much to do and never too little. The opportunities are there, so the store should be buzzing. But it's not? Then it’s high time to see if the sales team is really pursuing the right sales opportunities. The linchpin should be the CRM system.

Help, we’re running after the wrong sales opportunities!
Picture of Fabian Littau, Customer Relationship Management (CRM)

Customer Experience January 12, 2022

Help, my sales team doesn’t use CRM!

Just because you have a CRM system doesn't mean that it will be used and increase sales. How do you make sure that everyone uses the CRM system?

Help, my sales team doesn’t use CRM!
Bild von Personen im Gespräch, daneben ein Laptop und ein Tablet, Customer Experience (CX)

Customer Experience December 15, 2021

The path to a holistic customer experience (CX)

If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!

The path to a holistic customer experience (CX)
Bild von Thomas Wieberneit, im Hintergrund ein Rechenzentrum und ein aufgeklappter Laptop; Customer Data Platform (CDP)

Customer Experience September 16, 2021

A customer data platform (CDP) is not an end in itself

A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?

A customer data platform (CDP) is not an end in itself
A man and a woman having a cup of coffee on their office balcony.

Customer Experience September 13, 2021

Comparison of Emarsys and the SAP Marketing Cloud

How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?

Comparison of Emarsys and the SAP Marketing Cloud
Worldwide roll-out of the B2B online shop at FUCHS PETROLUB

Customer Experience September 1, 2021

Worldwide roll-out of the B2B online shop at FUCHS PETROLUB

Benjamin Preißner, Project Manager E-Commerce, has been accompanying the project for over a year and gave us some exclusive insights into the goals of the B2B shop, the selection of the roll-out strategy, and the advantages of this approach.

Worldwide roll-out of the B2B online shop at FUCHS PETROLUB
Image of a group of colleagues working together at a conference table.

Customer Experience August 19, 2021

Get to know customers with the SAP Customer Data Cloud (SAP CDC)

SAP Customer Data Cloud is designed to collect and merge customer identities, preferences, and consents across multiple contact points. We talked with valantic expert Tim Baumgart about what exactly is behind this, what the advantages are, and what differences there are between it and the SAP Customer Data Platform (CDP).

Get to know customers with the SAP Customer Data Cloud (SAP CDC)
Image of Markus Scheffknecht, valantic CEC Schweiz, Interview SAP Commerce Cloud Migration

Customer Experience July 15, 2021

What you should know about migrating to the SAP Commerce Cloud

SAP Commerce Cloud is the promising foundation for your e-commerce platform. But what are the concrete benefits of this solution? When is it worth migrating to the cloud and how does this work in detail? Markus Scheffknecht of valantic CEC Schweiz told us all this in an interview.

What you should know about migrating to the SAP Commerce Cloud
Image of Maximilian John an the valantic CEC Germany office in Mannheim

Customer Experience July 13, 2021

An SAP Commerce Project in the Chemical Industry as Personal Success Story

Dr. Maximilian John gives us insights into the challenges of an SAP Commerce project and describes what he does in his role as Technical Lead.

An SAP Commerce Project in the Chemical Industry as Personal Success Story
Picture of Fabian Saccilotto, valantic CEC Switzerland, next to it a smartphone and stacked packages

Customer Experience July 5, 2021

SAP Spartacus: Progressive Web Applications

What is SAP Spartacus, and what does moving to the progressive web app mean? Fabian Saccilotto of valantic CEC Switzerland knows best about PWAs!

SAP Spartacus: Progressive Web Applications
Picture of Simon Hamm, valantic CEC Germany, next to it a smartphone and stacked packages

Customer Experience July 5, 2021

Headless Commerce revolutionized the omnichannel

What does headless commerce mean, and where are headless e-commerce solutions used? Simon Hamm from valantic CEC Deutschland knows all that and more.

Headless Commerce revolutionized the omnichannel
Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne

Customer Experience May 12, 2021

Digitalization of multi-stage sales channels in B2B retail

In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.

Digitalization of multi-stage sales channels in B2B retail
Image of two people looking at notes, next to them the image of a source code, entering credit card details while shopping online

Customer Experience May 7, 2021

End-to-End Customer Experience: Shopware as Component of the End-to-End Strategy

The situation created by the coronavirus has restricted offline sales channels and caused a loss of sales. Companies that had a functional e-commerce platform before the pandemic enjoyed a significant competitive advantage. For all other companies, it is therefore more important than ever to create an appropriate infrastructure.

End-to-End Customer Experience: Shopware as Component of the End-to-End Strategy
Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne

Customer Experience March 11, 2021

Trade Promotion Management Made Easy: Creation of multiple orders in SAP Sales Cloud

In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.

Trade Promotion Management Made Easy: Creation of multiple orders in SAP Sales Cloud
valantic & TechConsult Study: "Corona Redefines IT Priorities"

Customer Experience February 18, 2021

Corona Redefines IT Priorities: This is What German Companies Now Have on the Agenda

The study "Corona resets IT priorities" by valantic and techconsult examined the impact of Corona on 218 German companies at the end of 2020.

Corona Redefines IT Priorities: This is What German Companies Now Have on the Agenda
Bild von von Kai Stübane, Head of Sales SAP Customer Experience, B2B E-Commerce

Customer Experience February 12, 2021

B2B commerce: Times have changed

Just as in B2C, today customers in B2B purchasing expect an easy, transparent shopping experience. That's why suppliers should adjust and simplify all of their purchasing and sales processes to suit this new situation.

B2B commerce: Times have changed
Bild einer Frau vor einem Laptop, daneben Post-its, 5 Gründe für Customer Experience Management

Customer Experience February 5, 2021

5 reasons why companies are more successful with customer experience management

Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.

5 reasons why companies are more successful with customer experience management
Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne

Customer Experience January 29, 2021

Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all

The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?

Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all
Image of Alexander Fetzer, Client Value & Innovation Manager at valantic, and Patrick Ganzmann, Managing Director valantic CEC Deutschland, Trends in the CX environment in 2021

Customer Experience January 20, 2021

“Only the customer is king. That’s why the perfect customer experience is so important today”

Interview with Alexander Fetzer, Client Value & Innovation Manager at valantic and Patrick Ganzmann, partner at valantic, about trends in customer experience.

“Only the customer is king. That’s why the perfect customer experience is so important today”
Bild von Vincent Aniol, RE-UX-Consultant bei valantic CEC Schweiz, daneben das Bild eines Laptopbildschirmes sowie einiger Notizzettel

Customer Experience January 5, 2021

E-commerce: Customers Pay Higher Prices with Good Customer Experience

What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.

E-commerce: Customers Pay Higher Prices with Good Customer Experience
Picture of wine bottles in a wine rack, a mobile phone on which an online shop is displayed and two people in a consultation, valantic Customer Experience (CX)

Customer Experience December 16, 2020

Survey about the Status Quo of Digitalization

The SurveyHow far along are German companies with the implementation of the digital transformation and what challenges do they encounter in the process? This was the topic of the survey on the status quo of digitalization that valantic conducted in cooperation with the Services and Consulting Department of the Hochschule Ludwigshafen am Rhein. Visitors were […]

Survey about the Status Quo of Digitalization
Bild von Nike Steinhausen, Managing Consultant bei valantic CEC in Mannheim, im Hintergrund die Büroräume der valantic CEC Mannheim sowie die Stadt Mannheim

Customer Experience December 1, 2020

Between Employee and Customer Experience – the daily routine of a Managing Consultant

Career in IT – Nike Steinhausen is Managing Consultant at valantic and comes from the beautiful Chiemgau region. She tells us about her focal points in the SAP Customer Experience sector and why she feels so comfortable working at valantic.

Between Employee and Customer Experience – the daily routine of a Managing Consultant
Bild von Fabian Saccilotto, Head of Technology and Innovation bei valantic Schweiz

Customer Experience November 27, 2020

What you need to consider when selecting a B2B e-commerce system

Now is the best time to plan and implement an e-commerce solution for your company. Fabian Saccilotto, Head of Technology & Innovation at valantic CEC Schweiz, explains what companies need to consider and how they can best proceed.

What you need to consider when selecting a B2B e-commerce system
Here you can see the cover of our blog post "Be Emotional". Celebrating people, empty stands and clapping hands.

Customer Experience October 30, 2020

Be emotional! Why emotions are so important in customer experience management

The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company?

Be emotional! Why emotions are so important in customer experience management
Bild zum Customer Focus Day SAP von valantic

Customer Experience October 15, 2020

Catalysts for a successful company

Companies want to update their individual SAP strategy, automate business processes, implement new digital business models, and make their IT flexible and more agile. The valantic Customer Focus Day SAP showed them how they can do these things successfully and what the catalysts are.

Catalysts for a successful company
valantic employees in Siegen

Customer Experience October 1, 2020

Case Study: User-Centered Quotes with SAP® CPQ: “Solution Quote at Bizerba – as unique as your fingerprint!”

Sales at Bizerba needed a tool to create complex quotations that unites all these dimensions in a single interface. At the same time, the company wanted to provide its customers with a clear quotation document for a custom-tailored solution at the touch of a button. This is where the idea for Solution Quotes came from.

Case Study: User-Centered Quotes with SAP® CPQ: “Solution Quote at Bizerba – as unique as your fingerprint!”
Bild von Michael Bader, Managing Consultant bei valantic CEC Deutschland, im Hintergrund die Stadt Mannheim sowie das Büro von valantic CEC Deutschland

Customer Experience September 29, 2020

From On-Premise to the Cloud – How Projects are Developing

Michael Bader is Managing Consultant in the Mannheim location and has been with valantic CEC Deutschland since 2005. He tells us in the interview why a close customer relationship is important and what he's especially proud of.

From On-Premise to the Cloud – How Projects are Developing
Bild von Thomas Wieberneit, Managing Consultant bei valantic Customer Engagement & Commerce

Customer Experience September 25, 2020

“Systems will adjust to people, not the other way around”

Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for.

“Systems will adjust to people, not the other way around”
Image of Thomas Latajka, Managing Director at valantic ERP, office in Langenfeld, conference room, valantic website on a tablet computer

Customer Experience September 24, 2020

On the path to the customer-centered and intelligent company

The digital transformation in companies is progressing more and more. But the future belongs to customers and lies in the intelligence to provide them with the most perfect customer experience possible. With the customer at the center of attention, the path to the Intelligent Enterprise is thus marked out and indispensable. New technologies such as artificial intelligence, predictive analytics and the Internet of Things (IoT) will be increasingly in demand.

On the path to the customer-centered and intelligent company
Bild von Christoph Resch, Geschäftsführer bei valantic CEC Deutschland, daneben das Bild einer Frau am Laptop und einigen Notizzetteln

Customer Experience September 23, 2020

Customer experience comes first at the intelligent enterprise

The future belongs to the customers. After all, they are the ones who pay in the end and increase the turnover of a company. In order for this to happen, the buyer or prospective buyer must feel absolutely comfortable with the service and product in each of his buying cycles. How does a company manage to provide its customers with a perfect buying and repurchasing experience?

Customer experience comes first at the intelligent enterprise
Bild von Glenn González, Chief Technology Officer (CTO) SAP Germany, Referent beim Customer Focus Day SAP von valantic

Customer Experience September 18, 2020

The mindset must precede the technology

One of the top speakers at valantic's Customer Focus Day SAP 2020 is the SAP Chief Technology Officer (CTO) - SAP Germany Glenn González. As here in this short interview he talks less about technology, but rather about the mindset that must precede the technology.

The mindset must precede the technology
Image of Fabian Enger, Senior Technical Consultant at valantic Customer Engagement & Commerce in Munich

Customer Experience September 15, 2020

Why Senior Technical Consultants never stop learning

Fabian Egner, 34, tells us a little about his role as Senior Technical Consultant at valantic and why even experienced consultants never stop learning.

Why Senior Technical Consultants never stop learning
Bild einer lächelnden Frau, im Hintergrund Regale eines Baumarktes sowie die Nahaufnahme eines Tablet-Bildschirmes

Customer Experience September 8, 2020

On-site search as a central element of the customer experience

Even if e-commerce takes place online, it pays to look beyond the end of one's own nose. There are various concepts, behaviors, and simple experiences from everyday life from which you can learn in e-commerce. These include, for example, why the search in your own shop is such a central element of the customer experience.

On-site search as a central element of the customer experience
Four colleagues testing an online store system via a smartphone and laptop.

Customer Experience August 20, 2020

What is SAP S/4HANA Customer Management and what distinguishes this solution?

SAP has a lot of Customer Relationship Management solutions in its portfolio. Very traditional SAP CRM on-premise or the cloud-based SAP C/4HANA. We will show you another alternative with SAP S/4HANA OP: Customer Management.

What is SAP S/4HANA Customer Management and what distinguishes this solution?
Image of Joachim Hackmann, Principal Consultant at teknowlogy|PAC, digital innovations, a data center in the background

Customer Experience August 3, 2020

Customer Experience in Mechanical Engineering: Faster Communication Give Companies a Competitive Advantage

Ever more mechanical engineering companies are focusing on first-class customer service. Automation and suitable platforms and software solutions should help to speed up the relevant processes in order to increase customer satisfaction.

Customer Experience in Mechanical Engineering: Faster Communication Give Companies a Competitive Advantage
Bild einer Laptop-Tastatur, einer Frau, die vor einem Whiteboard mit bunten Post-Its steht, sowie die Zeichnung einer Projektplanung, Bild zum Blogbeitrag für ein erfolgreiches Customer Relationship Management (CRM)

Customer Experience July 27, 2020

5 tips for making a CRM project successful

Many projects in Customer Relationship Management fail. This doesn’t have to happen: Here are 5 tips for how you can guarantee that your CRM project will be successful.

5 tips for making a CRM project successful
Bild von Tatjana Kilb, Business Analystin für SAP Customer Experience Solutions bei valantic CEC, im Hintergrund die Büroräume von valantic in Mannheim

Customer Experience June 10, 2020

Business Analyst for SAP Customer Experience Solutions – Insights from the Project and Working World at valantic

Tatjana Kilb decided to join valantic in October 2017 after a personal interview. In her role as Business Analyst, she provides insight into the SAP Customer Experience project world and she explains why everybody is working together at valantic.

Business Analyst for SAP Customer Experience Solutions – Insights from the Project and Working World at valantic
Image of Prof. Dr. Martin Selchert, HLG Ludwigshafen, sales of the future, b2b

Customer Experience May 28, 2020

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales

We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales
Image of Matthias Bös, Solution Architect for SAP C/4HANA at valantic Customer Engagement and Commerce, laptop keyboard, signature, conference room

Customer Experience May 12, 2020

Greater customer satisfaction with SAP CPQ: How guided selling increases efficiency in sales

In our rubric “5 questions for...” we spoke with Matthias Bös, Solution Architect at valantic in the customer experience sector, about SAP SPQ, guided selling, and efficiency in sales.

Greater customer satisfaction with SAP CPQ: How guided selling increases efficiency in sales
Image of a chessboard, a woman wearing a protective mask, hands being washed and a laptop

Customer Experience April 23, 2020

Agility in customer experience management – 6 tips for how you can confront the next crisis better with your customers

Companies are confronted with the challenge that customers are “locked out” due to corona crisis. Here are 6 tips that will help you on being successful nevertheless.

Agility in customer experience management – 6 tips for how you can confront the next crisis better with your customers
picture of a happy woman, next to it a picture of a thumbs up and behind it a picture of a sign saying "Come in we're open" and a picture of mountains, valantic blog article "Peak-End-Rule"

Customer Experience April 8, 2020

The Peak-End Rule or Why Customer Experience Should Never be Left to Chance with Customer Experience Management

When is the customer experience good, when bad? Does only the first impression matter or does the experience arise from the total of all positive and negative experiences that a customer has with a company? What influences our perception?

The Peak-End Rule or Why Customer Experience Should Never be Left to Chance with Customer Experience Management
Picture of a woman shopping online with her smartphone, next to it a picture of a sign saying "Open" and behind it a picture of a smartphone and clothes, valantic mobile commerce

Customer Experience March 12, 2020

5 Tips for How You Can Close the Experience Gap

How good is your customer experience management? If your assessment doesn’t match the customer's experience, you’ve got an experience gap. We’ll give you some helpful tips for how you can close this gap.

5 Tips for How You Can Close the Experience Gap
Bild eines Handys, einer lachenden Frau, sowie einer Lagerhalle, valantic Customer Relationship Management

Customer Experience February 25, 2020

Why CRM is no longer enough today

With digitalization, the customer journey is being transformed, from analog to digital. What effects will this have on the customer relationships of tomorrow?

Why CRM is no longer enough today
Image of a woman on a laptop, sticky notes and Christoph Resch, Managing Director at valantic Customer Engagement and Commerce Germany

Customer Experience February 13, 2020

5 questions for… Christoph Resch, Partner at valantic in the customer experience sector

The customer experience should be the focus of all business processes. We spoke with Christoph Resch, Partner and Managing Director at valantic in the customer experience sector, about the change in B2B business, measurable KPIs, and the point at which customer experience should not end.

5 questions for… Christoph Resch, Partner at valantic in the customer experience sector
Image of a laptop, hands drawing a sketch and Artur Richter, Design Director at valantic Customer Experience & Commerce

Customer Experience February 3, 2020

5 questions for… Artur Richter, Design Director at valantic CEC Deutschland and responsible for the User Experience area

Artur Richter, Design Director at valantic CEC, in an interview about happy customers, user experience design, and the customer life cycle.

5 questions for… Artur Richter, Design Director at valantic CEC Deutschland and responsible for the User Experience area
Image of a tablet pc, the valantic company logo, the NEXUS UNITED company logo and Tim Wedler, Managing Director of the NEXUS Netsoft group, interview with Tim Wedler

Customer Experience December 16, 2019

5 questions for… Tim Wedler, Managing Director of the NEXUS Netsoft Group

Find out more about the motivation and the goals of the merger with valantic in the interview with Tim Wedler, Managing Director of the NEXUS Netsoft Group.

5 questions for… Tim Wedler, Managing Director of the NEXUS Netsoft Group
Picture of wine bottles in a wine rack, a mobile phone on which an online shop is displayed and two people in a consultation, valantic Customer Experience (CX)

Customer Experience July 12, 2018

News@SAP Customer Experience

In Orlando, SAP announced that with the introduction of the SAP C/4HANA Suite, it will revolutionize CRM. CRM will become CX (Customer Experience) and the focus will be more clearly on the customer.

News@SAP Customer Experience
Picture of a woman shopping online with her smartphone, next to it a picture of a sign saying "Open" and behind it a picture of a smartphone and clothes, valantic mobile commerce

Customer Experience May 25, 2018

coop@home wins Digital Commerce Award

coop@home best onlineshop in the category “Omni-channel and innovation”.

coop@home wins Digital Commerce Award
Image of a laptop showing the SFS-website, valantic Case Study SFS

Customer Experience February 12, 2018

The new SFS online Shop

Everything for the customer's benefit: The new B2B platform is designed according to the behavior and needs of SFS customers – from the shopping cart to delivery or pick-up.

The new SFS online Shop
Picture of Christian Heim, valantic GmbH, presenting Digitalization in Companies, valantic B2B Next Generation

Customer Experience November 20, 2017

Impressions of valantic «B2B Next Generation»

More than 30 decision-makers and influencers from a wide variety of industries met in Zurich in order to learn more about digitalization in B2B sector and exchange ideas with one another.

Impressions of valantic «B2B Next Generation»