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Customer Experience December 11, 2025

Multi-agents: The next evolutionary stage of AI in marketing

Multi-agents represent the next stage of AI in marketing. Instead of relying on isolated tools, multiple specialized agents work together in parallel, enabling faster decisions, stronger content, and scalable optimization processes. This article shows how multi-agent systems structurally support marketing teams and strengthen them strategically.

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Two railway workers are walking along the train tracks in the evening for asset lifecycle management.

SAP Asset Lifecycle Management April 30, 2025

Asset lifecycle management: challenges and opportunities in the railway sector

Paving the way to a sustainable future with SAP technologies: The railway industry is facing major challenges. In this article, we highlight the most important aspects of asset lifecycle management and show how SAP solutions combine operation, sustainability and efficiency.

Asset lifecycle management: challenges and opportunities in the railway sector
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SAP Services April 29, 2025

With change management, SAP S/4HANA Cloud projects succeed

Introduce SAP S/4HANA Cloud successfully with change management! For transformation projects to succeed, employees need to be involved right from the start. Continuous information, training, feedback structures and mentoring programs create the necessary culture to exploit the potential of the new technology.

With change management, SAP S/4HANA Cloud projects succeed
Three people sitting at a conference table with laptops, discussing work. Two men are on the left and center, and a woman is on the right. A plant and a coffee mug are on the table.

Customer Experience April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning
Four people in meeting, discussing generative ki and use cases

SAP Asset Lifecycle Management April 16, 2025

Generative AI in maintenance: Three use cases 

Generative AI helps automate manual maintenance, reduce costs, and improve decision-making. Through three practical examples, we show how companies can avoid downtime, optimize maintenance, and allocate resources more effectively.

Generative AI in maintenance: Three use cases 
People in business meeting discussing ai in maintenance strategy

SAP Asset Lifecycle Management April 16, 2025

Six Success Factors for the Effective Use of AI in Maintenance

Six key success factors for applying AI in industrial maintenance – from data management and IT infrastructure to change management and governance. Learn how to unlock the full potential of Generative AI and turn it into real business value.

Six Success Factors for the Effective Use of AI in Maintenance
A woman with glasses stands indoors, arms crossed, contemplating agile Produktionsplanung as she gazes out a window. A wooden wall with green plants behind her adds a touch of nature to the otherwise serene scene.

Digitalization Services April 2, 2025

EU Omnibus Regulation: What it means for CSRD and why sustainability remains a priority

The EU Commission has presented a proposal to simplify important sustainability regulations. This article highlights the changes to the CSRD (Corporate Sustainability Reporting Directive) and explains why sustainability continues to play a key role for companies.

EU Omnibus Regulation: What it means for CSRD and why sustainability remains a priority
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Customer Experience April 1, 2025

5 steps for effective change management during CMP implementation

Implementing a content marketing platform (CMP) is a significant move for companies looking to streamline workflows and boost the efficiency of content production. The benefits are clear, the budget is approved, and the marketing manager is eager to launch. But this is where the real challenge begins: managing change effectively during the rollout of the CMP.

5 steps for effective change management during CMP implementation
A person with long hair in a green jacket works at a desk with two computer monitors, one displaying a car ad and the other showing a purple design. Office supplies and plant are visible on the desk.

Customer Experience March 28, 2025

PIM vs PXM: Elevating the Customer Experience

Pimcore is a game-changing platform built from a vision to revolutionize PIM and PXM. By bridging data management with customer experience, Pimcore delivers seamless solutions to empower businesses. Its innovative approach to uniting PIM and PXM showcases a commitment to transforming the way organizations manage and deliver value.

PIM vs PXM: Elevating the Customer Experience
A person in a blue shirt and beige pants stands smiling in a modern office setting with glass walls and conference chairs, ready to discuss how SAP BTP can enhance productivity.

SAP Services March 27, 2025

Implement SAP S/4HANA the right way: How companies can really future-proof themselves

For a long-term rewarding SAP S/4HANA transformation, a future-oriented implementation approach with a focus on clean core and standardization plays a key role. This allows companies to quickly adapt their system to new requirements, switch to the cloud rapidly if necessary and benefit immediately from innovations such as AI.

Implement SAP S/4HANA the right way: How companies can really future-proof themselves
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