Customer Experience

Customer Experience September 27, 2022

Data Science – The Tool for the expedition into the MarTech Jungle

It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.

Customer Experience September 15, 2022

The way to green – valantic supports reforestation projects at Carbonfund.org

Global warming is real and we all need to be part of the solution. valantic supports the organization Carbonfund.org in the fight against climate change.

Customer Experience September 13, 2022

User testing – on-site or remote: What’s better?

User tests offer the advantage of testing the functionality of a system while directly including users in the testing process. The tests can be performed either on site or remotely. Our valantic expert Elena Gocheva will tell you which option is right for you.

Customer Experience August 29, 2022

Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

Customer Experience August 22, 2022

Five Questions for a Martech Consultant about the Emarsys CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?

Customer Experience August 18, 2022

Headless Commerce – Dull Trend or Perennial Favorite?

In this interview, our commerce expert Michael Bungert answers questions about headless commerce. Michael specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes. 

Customer Experience August 16, 2022

Account-based Selling: The Basics of Cold Calling

Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.