Customer Experience

Customer Experience September 13, 2022

User testing – on-site or remote: What’s better?

User tests offer the advantage of testing the functionality of a system while directly including users in the testing process. The tests can be performed either on site or remotely. Our valantic expert Elena Gocheva will tell you which option is right for you.

Customer Experience August 29, 2022

Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

Customer Experience August 22, 2022

Five Questions for a Martech Consultant about the Emarsys CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?

Customer Experience August 18, 2022

Headless Commerce – Dull Trend or Perennial Favorite?

In this interview, our commerce expert Michael Bungert answers questions about headless commerce. Michael specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes. 

Customer Experience August 16, 2022

Account-based Selling: The Basics of Cold Calling

Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

Customer Experience August 8, 2022

The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.