Blog

Headless Commerce – Dull Trend or Perennial Favorite?

Customer Experience

E-Commerce

Janette Baumann

August 18, 2022

Share this article

An interview with Simon Hamm

In this interview, our commerce expert Simon Hamm answers questions about headless commerce: Dull Trend or Perennial Favorite?

Simon Hamm specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes. 

Foto von drei Kolleg*innen die an einem Steharbeitsplatz eine Besprechung abhalten.

Hi Simon, I’m glad you’ve taken the time for this interview! How can a layperson who has never heard of headless commerce assess the importance of this topic?

Headless commerce is basically an e-commerce architecture where the front and back end are uncoupled from each other. The concern is to develop the front end separately from and so that it communicates with the back end via an interface. However, development is completely separate, so that front-end and back-end developers only have to agree on the structure of the interface, i.e. approximately how to talk to each other.

Why is everyone talking about headless commerce today?

Today, e-commerce is no longer limited to the creation of a simple online shop; instead, the aim is to serve the customer via a wide range of channels. Businesses can build apps, websites, and marketplaces, and the possibilities of an omnichannel strategy are manifold. Headless commerce provides several advantages, which is why valantic has already successfully implemented this approach in many projects.

You are talking about the advantages – what are the advantages of a headless commerce approach?

Headless commerce makes it easier for a back-end system to operate multiple different front-end systems. This provides great flexibility and efficiency in development. On the other hand, different channels can be set up, optimized, and individualized in a short time. Consistent omnichannel management can create an optimal customer experience by ensuring that all channels are structured in the same way in terms of content, functionality, and design.

How do you proceed in customer projects – is the headless commerce approach always the right way?

Of course it’s not possible to generalize here, and in certain contexts, a classic CMS approach can be the right way to go. This must be decided on a case-by-case basis. However, with SAP Spartacus and OCC (Omni Commerce Connect) in the SAP Commerce Cloud, we can always offer our customers this modern and flexible front-end architecture. That’s why we at valantic often use this state-of-the-art approach to work with our customers to build a sustainable architecture.

Thank you very much for your time, Simon!

How about a boost in digitalization and a successful e-commerce strategy?

Simon Hamm

Managing Consultant E-Commerce

Digital Experience Platforms

valantic CEC Deutschland GmbH

More on this topic

Inside the Heavy Industry Factory Female Industrial Engineer Works on Personal Computer She Designs 3D Engine Model, Her Male Colleague Talks with Her and Uses Tablet Computer with SAP Service and Asset Manager

Artificial Intelligence June 25, 2026

AI Potential in Manufacturing: Which Use Cases are already live – and what pays off?

In the manufacturing industry, AI is already one of the most important technologies. Yet there is a significant gap between ambition and productive use with measurable results. Where will AI be worthwhile in the manufacturing industry in 2026, and which use cases are already making its potential tangible today?

Two employees are working intently at their desks on their computers.

Artificial Intelligence June 24, 2026

Model Context Protocol: MCP as an Infrastructure for AI Integration

The Model Context Protocol, or MCP for short, is increasingly coming up in strategic AI discussions. This open standard offers an efficient way to connect AI assistants with CRM, ERP, and internal systems. This article explains why MCP is relevant to decision-makers, what business opportunities it creates, and where caution is advised.

valantic Austria Mitarbeiterin, die in der Web-Programmierung arbeitet.

Customer Experience June 23, 2026

Digital Value Creation is changing: Customer Journeys, Platforms & Agentic Commerce

AI is reshaping the customer journey: making early decisions, redefining the role of platforms and driving the rise of agentic commerce. Read our blog to find out what this means for digital value creation and businesses.

Don't miss a thing.
Subscribe to our latest blog articles.