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A topic dear to our heart

Success in B2C e-commerce

E-commerce is more than just a digital sales channel or a once trendy, now globally established business model. For us, B2C e-commerce thrives on an optimal customer experience.

Photo of a customer experience meeting attended by two women and a man with their notebooks.
Photo of a smiling man with a glass of water standing at the office bar with his colleagues.

From strategy to store development and marketing: valantic supports you holistically on your journey into the digital business world. That’s precisely why we keep an eye on current trends and developments in e-commerce every day. All this makes us an expert e-commerce agency in Germany, Switzerland, and Austria.

We support you in the implementation of a jointly developed e-commerce strategy and take care of the entire process landscape. From data onboarding via PIM/MDM/DAM and the online store to order management and supply chain processes – highly scalable and always tailored to your business development requirements.

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Understanding the B2C customer journey As an e-commerce agency, valantic helps you with that

E-commerce is more than just running a store on the web. Much more. The holistic and deep understanding that our more than 700 digital enthusiasts have of this business area is the foundation of valantic’s 360-degree customer experience approach – and ultimately of our commerce-first strategy. Because a well-developed e-commerce strategy puts the visitors of the store at the center of all measures. At all relevant touchpoints along the entire B2C customer journey.

For us, that’s exactly what e-commerce is: a transactional engine. A well-oiled chain of processes that connects users and products and leads to a purchase being made. The edge that makes you successful as a company. E-commerce and an integrated B2C customer experience go hand in hand. So why choose valantic as your e-commerce agency? Because – with more than 500 successfully implemented e-commerce projects – we have proven that we know how to do it right.

  • Our plan for your success
  • Our plan for your success
  • Our plan for your success
  • Our plan for your success

CX consulting & strategy

Listen, understand, and lead. In the right direction. Always thinking holistically. Our goal is your vision. The way there: our craft – together with your support.

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The right e-commerce- technology Achieve perfect B2C customer journeys

valantic maintains close partnerships with a variety of e-commerce technology partners. We know what works well where and see technology as an enabler of digitalization. We would be happy to show you the ropes. Whether it’s finding the right solution in digital commerce, customer engagement or PIM/MDM/DAM/CDP: Our crew of more than 700 tech geeks has the answers to your specific questions.

Support superheroes you can count on

Content Management

Customer engagement in the “digital now” stands for the beginning of a new era

Take control of your digital performance

Sophisticated CX strategies for successful digitalization

Digital Marketing

Learn more about our offers in the areas of e-commerce for B2B and B2C!


Quality Assurance & Software Testing

System Integration


Take your store system to the next level with the Adobe Commerce e-commerce platform!

Product experience management by professionals

Bloomreach as a technology provider offers marketing technology with the power to transform

commercetools is based on the proven MACH architecture and thus ideally suited for complex e-commerce solutions.

Implement Contentful – the ultimate headless CMS choice for scaling your content!

The most comprehensive tech stack expertise in German-speaking Europe

Awesome Pimcore solutions by the original Pimcore founders

As the first cloud-based CRM, Salesforce offers innovative platform solutions

Consulting and integration by the SAP CX whizz kids

SCAYLE combines leading store technology, international operations and data-driven marketing in one solution.

Getting e-commerce done fast. Your Shopify integrator.

Create outstanding customer experiences with the no. 1 Shopware Enterprise Partner in German-speaking Europe

Service from the #1 full-service Spryker integrator in German-speaking Europe

The future of CMS is bright – and headless!

A matter of perspective

Composable commerce vs. full-stack-e-commerce

Granted: Technologies – they’re a dime a dozen. So choosing one can be difficult. But as is the case in many other areas, some megatrends are of immense importance when it comes to technology selection and e-commerce consulting. In this context, the following developments are particularly worth mentioning:

  • composable commerce
  • ceadless e-commerce 
  • cicroservices-based commerce
  • the general separation between the e-commerce frontend (presentation in the browser) and the e-commerce backend (system-related functionalities)

In contrast to classic out-of-the-box solutions and integrated store systems, these new approaches use configurable APIs to communicate between the frontend and the backend. The goal is a lean, dynamic and agile system architecture that can be quickly adapted to new requirements.

Synonyms for this system architecture are MACH (for microservices, APIs, cloud and headless) and JAMstack (JavaScript, APIs and markup). On this basis, even the most complex e-commerce scenarios can be integrated, maintaining a lean frontend.

We know exactly which approach is the right one for which challenge – and we will be happy to share our expertise with you.

vileda Deutschland Central platform for B2B and B2C commerce with the SAP Commerce Cloud

We live and breathe B2C e-commerce. Learn more!

Just give us a call!

Daniel Franz

"Hello" from Siegen

+49 271 233701 14

Daniel Franz

Portrait of Martin Schmutz, valantic CX, Customer Experience

“Grüezi” from St. Gallen

+41 79 540 76 87

Martin Schmutz

Portrait of Georg Koch, valantic CX

"Servus" from Salzburg

+43 662 876 606

Georg Koch

B2C E-Commerce Leadership Mit Einsatz, Leidenschaft und Know-how. Punkt!