B2B and B2C online store for high-quality home accessories
For the young design company from the Allgäu region, valantic realized an e-commerce platform that meets the high demands of both end customers and retail partners. With Shopware 6, the new store offers many advantages for the growing online business in terms of scalability and automation.
5 months
project duration
50 employees
Founded in 2015
Performance & scalability of digital sales channels
With Shopware 6, höfats introduced a hybrid, future-proof online store that meets the increasing demands of customers and trade partners. This flexible solution allows the management of different sales channels and business models such as B2B, B2C, and D2C trade on a single platform. Additionally, the growth-oriented company benefits from the scalability and adaptability of the e-commerce systems: New sales channels such as social media and marketplaces can be easily integrated via APIs and plugins.
Emotional & design-oriented content
The look and feel of the modern frontend reflect the lifestyle of the brand. With Shopware 6’s shopping experiences, emotionally appealing content such as large-scale images, videos, and inspiring “Fire Stories” can be incorporated into the shopping environment to increase engagement and conversion rates. This function contributes to a consistent brand appearance and improves the overall SEO performance.
Optimized navigation & innovative features
With the introduction of Shopware 6, höfats has enriched its online presence with innovative features that significantly improve the customer experience: Shopware features such as Enhanced Search, Dynamic Access, Premium Themes, and Custom Products enable individual offers and personalized product displays.
Efficiency gain through seamless integration of ERP systems & B2B tools
Thanks to the API-first architecture of Shopware, external systems could be connected effortlessly. For example, the fast and smooth integration of the ERP system was ensured, simplifying trade with B2B partners. Furthermore, the Shopware B2B Suite supports more efficient sales and trading processes.
Shopware Version: Shopware 6
Industry: Industrial & Product Design
Technical Features
• ERP system: Xentral
• Payment services: PayPal, Stripe & Mollie
• Marketplace integration: Amazon, Otto & Galaxus
• ERP: Haufe
höfats – named after the mountain in the Allgäu Alps – brings fire back to modern life. The young design company develops and distributes products for “open outdoor fire”. Its multiple award-winning product design and functions impress in various ways. höfats understands how to make its customers ambassadors and communicators, generating strong emotions. Since its founding in 2015, the startup from Kempten has developed into a strong trading company: 50 employees work on innovative product ideas and strong customer loyalty. The signs of the future are clearly aimed towards digital growth.
For a rapidly growing company like höfats, speed in achieving new goals plays a crucial role. When replacing the outdated system and switching to a future-ready e-commerce platform, as little time as possible should elapse.
In choosing technology and design, efficiency and performance aspects were considered, particularly scalability and internationalization of the online business. The solution should allow for country specific tax and legal regulations, as well as for representing and integrating various sales channels through an adaptable platform.
Furthermore, höfats emphasizes the visual design of the shop: A frontend with high recognition value that corresponds to the brand’s lifestyle was desired.
With these long-term goals in mind, the choice fell on Shopware 6. The technology provides a flexible basis for the growing online business and offers advantages especially in terms of scalability and automation:
The hybrid online shop enables the management of processes of various sales channels over a central platform. Both trade partners and end customers benefit from innovative Shopware 6 functions: For example, the Flow and Rule Builder allow the automation of complex workflows and business processes. With Dynamic Cross-Selling, cross-selling options for over 2,500 products can be automatically updated. Additionally, Dynamic Product Groups rationalize the management of categories and product streams.
For efficient trade with B2B customers, the new e-commerce platform integrates the Shopware B2B Suite, which automates and optimizes numerous business processes. It provides specific functionalities for dealers that make the handling of orders as well as price and delivery management more efficient.
The tailored frontend of the new shop improves customer guidance, including intuitive navigation and special sorting by product lists and detail pages. With the Enhanced Search function, displays are personalized based on previous customer searches. Moreover, Dynamic Access tailors the product offering to different customer segments. With Shopware tools Premium Themes and Custom Products, the UX design can be individually adapted, and the selection interface can be defined according to the product. The discount function automates the creation of discounts and the distribution of promo codes to customers. Also, the warranty registration of products, including automatic voucher dispatch, can be easily managed.
The Shopping Experiences from Shopware 6 also contributes to a convincing customer experience: With this function, uniform layouts for various pages can be created, including product presentations and landing pages. The layouts can be edited without programming skills via a drag-and-drop interface. This not only simplifies content development but also contributes to a uniform brand presence and improves SEO performance.
Another plus: Via APIs and plugins, extensions and new connections can be made easily. Through the Social Commerce integration of Shopware 6, the shopping experience on platforms like Instagram, Facebook, and Google can be expanded.
Process automation
Performance & scalability
B2B sales digitalization
Customer loyalty & engagement
Personalized customer journey
