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Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
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Digital Travel by valantic
Digital transformation in tourism: platforms, data & AI
Digital technologies and AI are fundamentally changing tourism. Guests search, plan, and book differently than they did just a few years ago. At the same time, expectations for platforms, content, data, and processes continue to rise.
We help destinations, LTOs, and cable car operators strategically evolve their digital ecosystems, from platforms and data to system integration and AI-powered solutions.
Overview
- 01 More than 20 years of experience in digital transformation for tourism
- 02 Digital ecosystems instead of stand-alone solutions
- 03 Pimcore Global Partner
- 04 Integration of leading tourism systems and platforms
- 05 A long-term strategic partner for continuous digital development
- 06 AI-ready: platforms, data, and visibility for the next generation of digital travel
- 07 Long-term partnerships instead of project-based business
Technology & integration expertise
For many years, we have been integrating leading platforms and systems across the tourism industry, including Pimcore, Feratel, SKIDATA, TeamAxess, Incert, and Outdooractive.
Your digital transformation partner in tourism for more than 20 years
Digital transformation in tourism is not a one-time project. It is an ongoing process of evolving platforms, processes, and digital experiences.
We help destinations, LTOs, and cable car operators build digital ecosystems that are ready for what comes next. We understand the challenges tourism organizations face as well as the complexity of their technology landscapes, allowing us to develop digital solutions that deliver lasting value.
We combine strategic consulting, technology implementation, and continuous development, working closely with our clients every step of the way.
What sets us apart
In-depth understanding of destinations, LTOs, and cable car operators
A holistic perspective on platforms, data, marketing, and processes
Long-term partnerships instead of short-term project engagements
Access to the valantic Group’s expertise in customer experience, data & AI, commerce, and software engineering
Digital ecosystems instead of stand-alone solutions
Successful digital transformation in tourism is not built on individual websites, tools, or campaigns. What matters is how platforms, data, content, marketing, and commerce work together.
We create digital ecosystems that intelligently connect existing systems and support the entire tourism journey, from initial inspiration and booking to long-term guest engagement.
Common challenges
Technology landscapes that have grown increasingly complex over time
Disconnected processes across platforms, booking, and marketing
High levels of manual effort caused by siloed solutions
Limited data transparency
New demands driven by AI and changing search behavior
Our goal is to reduce complexity and create a strong foundation for sustainable digital growth.
Pimcore as the foundation for digital tourism platforms
Today’s digital platforms need to do far more than manage content. Content, data, booking processes, and digital services need to be orchestrated from a central platform.
That is why we use Pimcore as the foundation for modern tourism platforms in many of our projects. As a Pimcore Global Partner, we develop scalable platforms that bring together information from a wide range of sources, structure it, and make it available across channels.
With Pimcore as a central data hub, information from third-party tourism systems can be collected, enriched, and distributed across multiple touchpoints. The result is a high-performing digital ecosystem that seamlessly connects content, data, and processes.
Pimcore as the central hub for
Content management
Data management
Product & experience information Management
Multi-channel publishing
Personalization
Commerce processes
The result: one central platform instead of a collection of siloed solutions.
Integrating complex tourism technology landscapes
Destinations, LTOs, and cable car operators rely on a wide range of specialized systems. Websites, booking engines, ticketing, guest data, payments, marketing, and content often come from different providers.
Our strength lies in intelligently connecting these systems to create seamless digital processes.
From Feratel integrations and connections to SKIDATA and TeamAxess to complex CRM, payment, and marketing integrations, we bring years of experience across the entire tourism value chain.
Experience with leading platforms and systems
- Feratel Deskline
- TOMAS
- Seekda
- Incert
- SKIDATA
- TeamAxess
- Gantner
- Scheidt & Bachmann
- Outdooractive
- Contwise Maps
- Intermaps
- Feratel
- Salesforce
- HubSpot
- Microsoft Dynamics
- Evalanche
- Emarsys
- Datatrans
- Stripe
- Unzer
- Klarna
- PayPal
What matters is not the individual integration, but how all systems work together within a connected digital ecosystem.
AI-ready tourism
AI is changing how guests search, compare options, and make decisions. Visibility is increasingly shaped by AI-powered answer engines, generative search experiences, and new forms of digital interaction.
That is why we are taking a close look at how tourism platforms, content, and data structures can be prepared for this shift.
Current focus areas
AI visibility
Generative Engine Optimization (GEO)
Intent-based search
Knowledge graphs for tourism
Content integrity
Web MCP
We continuously bring these insights into the strategic development of platforms, data, and digital experiences. Our goal is to help destinations, LTOs, and cable car operators stay visible, relevant, and ready to act in an increasingly AI-driven environment.
Long-term partnership instead of short-term projects
Digital transformation does not end at go-live. Platforms, technologies, and requirements continue to evolve.
That is why we see ourselves not as a short-term project partner or tool provider, but as a long-term strategic partner. We support tourism organizations from strategy and implementation through the continuous development of their digital ecosystems.
Our approach
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1
Make requirements clear and transparent
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2
Develop solutions together
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3
Continuously evolve systems
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4
Build long-term capabilities within organizations
Together, we create digital systems that work today and continue to deliver value tomorrow.
Selected tourism projects Digital ecosystems in action
Our projects range from integrated tourism platforms for destinations and cable car operators to complex booking and ticketing integrations and data-driven strategies for visibility, personalization, and continuous digital development.
- Pimcore
New website for Styria and its holiday regions
Let’s talk about your digital future
Whether your focus is digital transformation in tourism, platform strategy, system integration, or AI, we work with you to develop digital solutions designed to deliver lasting value.
