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Customer Experience December 11, 2025

Multi-agents: The next evolutionary stage of AI in marketing

Multi-agents represent the next stage of AI in marketing. Instead of relying on isolated tools, multiple specialized agents work together in parallel, enabling faster decisions, stronger content, and scalable optimization processes. This article shows how multi-agent systems structurally support marketing teams and strengthen them strategically.

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Customer Experience June 26, 2025

How Salesforce Agentforce is transforming businesses: From service to commerce

What if service responded faster and commerce adapted in real time without added complexity? Salesforce Agentforce brings AI agents into your operations, enabling personalized experiences, leaner processes, and more time for what really matters.

How Salesforce Agentforce is transforming businesses: From service to commerce
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SAP Analytics June 24, 2025

What’s New in SAP Datasphere in June 2025

SAP Datasphere is constantly being improved and expanded. We examine the latest changes in this blog post of May 2025. The current updates focus in particular on data integration, data modeling, the data marketplace, data catalog, and administration.

What’s New in SAP Datasphere in June 2025
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Customer Experience June 24, 2025

AI agents in Optimizely CMP: more efficiency through smart teamwork

In the second part of our blog series on the use of artificial intelligence (AI) in content marketing, we explore the role of AI agents within the Optimizely Content Marketing Platform (CMP). These intelligent agents work together as a team to streamline marketing workflows and increase overall efficiency.

AI agents in Optimizely CMP: more efficiency through smart teamwork
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Customer Experience June 17, 2025

AI in the Optimizely CMP – smart support from “Opal”

In the first part of our blog series on AI in content marketing, we explore the capabilities of Optimizely CMP. At the heart of it: the intelligent AI “Opal”, which acts as a virtually limitless and highly efficient work resource. In this post, we explain how Opal works and the crucial role its agents play in the process.

AI in the Optimizely CMP – smart support from “Opal”
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Customer Experience June 13, 2025

Between Human and Machine: Reflections on Knowledge for Growth 2025

At Knowledge for Growth 2025, valantic colleagues Eddy Peeters and Kasim El Bastani explored the intersection of AI, healthcare, and human-centered innovation. While AI plays a supportive role, human expertise remains central. From AI’s real-world applications to ethical considerations, the event highlighted a cautious but optimistic future for technology in healthcare.

Between Human and Machine: Reflections on Knowledge for Growth 2025
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Customer Experience June 12, 2025

Next Best Offer: How Retailers Maximize Cross- and Upselling Potential with CDPs

Say goodbye to guesswork: A CDP analyzes customer data, detects needs, and delivers real-time cross- and upsell offers. The result? Relevant experiences and measurable revenue growth.

Next Best Offer: How Retailers Maximize Cross- and Upselling Potential with CDPs
A group of six people is in a modern conference room with glass walls: while a man stands at the front giving a presentation on a large screen, the others are seated at a conference table listening. Some have laptops in front of them. The room is brightly lit and minimally furnished.

Customer Experience June 10, 2025

Ready for the EAA? How to fix the top 5 accessibility issues on websites

This article outlines the five most common accessibility issues found on websites. In addition, we'll offers practical tips to help you address them to create a more inclusive user experience for your website visitors.

Ready for the EAA? How to fix the top 5 accessibility issues on websites
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Customer Experience June 5, 2025

Agentforce from Salesforce: An overview of the AI revolution in the business

While many companies are still experimenting with isolated chatbot solutions, Salesforce takes a decisive step forward with Agentforce: The platform seamlessly integrates AI agents into service, sales, and commerce enabling efficient, data-driven business processes.

Agentforce from Salesforce: An overview of the AI revolution in the business
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Customer Experience June 3, 2025

What are AI agents – and why are they more than just chatbots?

In a time when automation and digitalization are becoming increasingly important, many companies initially think of traditional chatbots when it comes to AI-driven customer interactions. However, it quickly becomes clear that these chatbots often offer only limited value.

What are AI agents – and why are they more than just chatbots?
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