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Customer Experience December 11, 2025

Multi-agents: The next evolutionary stage of AI in marketing

Multi-agents represent the next stage of AI in marketing. Instead of relying on isolated tools, multiple specialized agents work together in parallel, enabling faster decisions, stronger content, and scalable optimization processes. This article shows how multi-agent systems structurally support marketing teams and strengthen them strategically.

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Customer Experience September 9, 2025

Customer feedback in transition: From complaint cards to AI-powered dialogue

From complaint letters to AI-driven sentiment tracking: customer feedback today is more than just a response – it is a strategic asset in transformation. But how can companies extract real insights from the flood of data and translate them into meaningful action?

Customer feedback in transition: From complaint cards to AI-powered dialogue
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SAP Asset Lifecycle Management September 8, 2025

SAP BNAC: Digital asset collaboration as the key to successful transformation

Paving the way for a successful future with SAP BNAC: The better the cooperation between operators, manufacturers, and maintenance providers, the more benefits can be derived from asset management—for everyone involved. The unhindered exchange of documents and information is crucial in this regard.

SAP BNAC: Digital asset collaboration as the key to successful transformation
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SAP Asset Lifecycle Management September 8, 2025

SAP BNAC: Six phases to implementation

There are many good reasons for introducing SAP Business Network for Asset Collaboration (SAP BNAC). But how can you ensure a successful implementation? The process can be divided into six phases.

SAP BNAC: Six phases to implementation
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Customer Experience September 4, 2025

User research: the key to powerful product experiences

User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.

User research: the key to powerful product experiences
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Customer Experience September 4, 2025

Getting the most out of customer feedback: Between numbers and symbols

In a world full of metrics, it's not enough to count clicks and purchases. Customer feedback supplements data with motivations, needs, and barriers. Those who consistently integrate feedback into their processes strengthen the customer experience and create lasting customer loyalty.

Getting the most out of customer feedback: Between numbers and symbols
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E-Business September 3, 2025

Product Experience Management (PXM): The decisive factor in inspiring customers

Product Experience Management (PXM) goes beyond mere data management. It transforms product data into emotional customer experiences—across all channels. From centralized data integration to hyper-personalization, learn how PXM helps companies optimize processes and delight customers.

Product Experience Management (PXM): The decisive factor in inspiring customers
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Digitalization Services September 2, 2025

From Industry 4.0 to Industry 5.0: a paradigm shift

Moving past efficiency and automation, Industry 5.0 places people at the core and connects products with smart, digital services. Businesses now face the challenge of evolving from product-focused models to customer-centered ecosystems to remain competitive.

From Industry 4.0 to Industry 5.0: a paradigm shift
What’s new in SAP Datasphere (August 2025)

SAP Analytics August 29, 2025

What’s new in SAP Datasphere in August 2025

SAP Datasphere is constantly being improved and expanded. This August update brings major enhancements to SAP Datasphere, focusing on smarter data modeling, expanded integration options, and streamlined administration.

What’s new in SAP Datasphere in August 2025
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Customer Experience August 28, 2025

AI for digital accessibility: actionable tips to ensure EAA compliance

Just two months after the European Accessibility Act (EAA) has taken effect, many companies are only now grasping the full scope and impact of the new EU directive. Some retailers are already facing legal repercussions. With its complex and wide-ranging requirements, the regulation leaves many organizations feeling overwhelmed. Could AI be the key to achieving digital accessibility?

AI for digital accessibility: actionable tips to ensure EAA compliance
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