Customer Experience October 14, 2025

Branding is performance: why brand management is indispensable today

Branding isn’t just a nice-to-have – it’s a key driver of long-term performance. A data-driven omnichannel strategy brings branding and performance together, ensuring consistency and measurability across all touchpoints.

#valanticworld October 7, 2025

Sarina Hermann on CX consulting, AI, and driving change

As team lead and lead consultant for customer experience, Sarina is responsible for developing customer-centric CX strategies that align technology, people, and business value. In this interview, she shares what she particularly values about her role as a female leader, mentor, and sparring partner and how her time at valantic has given her a fresh perspective on consulting.

SAP Asset Lifecycle Management September 18, 2025

SAP S/4HANA – More Efficiency in Service

Digital transformation in customer service with SAP: Service organizations are undergoing a fundamental shift. This article highlights how SAP S/4HANA Service and Field Service Management help companies move from reactive to proactive service — driving greater efficiency, customer satisfaction, and competitiveness.

Customer Experience September 16, 2025

Rethinking CRM: How learning systems are revolutionizing customer relationships

CRM today is more than just data management – it's the key to true customer loyalty. Learning systems connect feedback, zero-party data, and interactions into a holistic customer view. Companies that leverage this data create relevant experiences instead of standard communication – and position themselves closer to the customer.

Customer Experience September 11, 2025

Salesforce Security: Why continuous measures are critical

Salesforce security does not end with implementation. With valantic as your partner, you can sustainably secure your platform – through audits, governance, and concrete recommendations for action. Learn why Salesforce security is a shared responsibility between vendor, customer, and partner – and how valantic helps protect your org with a Security Health Check!

Customer Experience September 9, 2025

Customer feedback in transition: From complaint cards to AI-powered dialogue

From complaint letters to AI-driven sentiment tracking: customer feedback today is more than just a response – it is a strategic asset in transformation. But how can companies extract real insights from the flood of data and translate them into meaningful action?

SAP Asset Lifecycle Management September 8, 2025

SAP BNAC: Digital asset collaboration as the key to successful transformation

Paving the way for a successful future with SAP BNAC: The better the cooperation between operators, manufacturers, and maintenance providers, the more benefits can be derived from asset management—for everyone involved. The unhindered exchange of documents and information is crucial in this regard.

SAP Asset Lifecycle Management September 8, 2025

SAP BNAC: Six phases to implementation

There are many good reasons for introducing SAP Business Network for Asset Collaboration (SAP BNAC). But how can you ensure a successful implementation? The process can be divided into six phases.

Customer Experience September 4, 2025

User research: the key to powerful product experiences

User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.