SAP Asset Lifecycle Management September 8, 2025

SAP BNAC: Six phases to implementation

There are many good reasons for introducing SAP Business Network for Asset Collaboration (SAP BNAC). But how can you ensure a successful implementation? The process can be divided into six phases.

Customer Experience September 4, 2025

User research: the key to powerful product experiences

User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.

Customer Experience September 4, 2025

Getting the most out of customer feedback: Between numbers and symbols

In a world full of metrics, it's not enough to count clicks and purchases. Customer feedback supplements data with motivations, needs, and barriers. Those who consistently integrate feedback into their processes strengthen the customer experience and create lasting customer loyalty.

E-Business September 3, 2025

Product Experience Management (PXM): The decisive factor in inspiring customers

Product Experience Management (PXM) goes beyond mere data management. It transforms product data into emotional customer experiences—across all channels. From centralized data integration to hyper-personalization, learn how PXM helps companies optimize processes and delight customers.

Digitalization Services September 2, 2025

From Industry 4.0 to Industry 5.0: a paradigm shift

Moving past efficiency and automation, Industry 5.0 places people at the core and connects products with smart, digital services. Businesses now face the challenge of evolving from product-focused models to customer-centered ecosystems to remain competitive.

SAP Analytics August 29, 2025

What’s new in SAP Datasphere in August 2025

SAP Datasphere is constantly being improved and expanded. This August update brings major enhancements to SAP Datasphere, focusing on smarter data modeling, expanded integration options, and streamlined administration.

Customer Experience August 28, 2025

AI for digital accessibility: actionable tips to ensure EAA compliance

Just two months after the European Accessibility Act (EAA) has taken effect, many companies are only now grasping the full scope and impact of the new EU directive. Some retailers are already facing legal repercussions. With its complex and wide-ranging requirements, the regulation leaves many organizations feeling overwhelmed. Could AI be the key to achieving digital accessibility?

Customer Experience August 26, 2025

CRM meets PLM: implications for the system landscape

Customer focus meets product data: Closing the gap between CRM and PLM is becoming a decisive factor in developing and scaling smart services. An integrated system landscape forms the foundation for a resilient, future-ready business model.

Customer Experience August 21, 2025

Businesspeople at big creative agency

Artificial intelligence is emerging as a key strategic differentiator. By leveraging smart services, companies can boost efficiency, strengthen customer loyalty, drive innovation, and gain a clear edge over competitors.