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Customer Experience April 8, 2026

SAP Engagement Cloud: Q&A on the new SAP Omnichannel CRM Platform

Just an "Emarsys rebranding" or another marketing automation tool? The SAP Engagement Cloud is definitely more than that. The new SAP CX Solution represents a fundamental change in strategy: away from a pure marketing application and towards a company-wide orchestration platform for omnichannel CRM and engagement in B2B and B2C. We answer the most frequently asked questions in the Q&A.

Artificial Intelligence April 7, 2026

Process Orchestration: Why Telcos Need to Act Now

40% lower operating costs, faster service delivery and satisfied customers: This blog shows why process orchestration is business-critical for telecommunications companies and how they can achieve measurable business value with structured end-to-end control.

Customer Experience March 26, 2026

Data-driven optimization: A/B Testing with Optimizely & Agentic AI

The basics of A/B testing are no longer sufficient in the fast-moving digital landscape. In order to exploit all possibilities and adapt optimization strategies in a targeted manner, intelligent functions are needed that provide precise insights for data-based decisions. This is where Optimizely One comes into play.

SAP Services March 24, 2026

AI makes the difference: Efficient SAP S/4HANA data migration

Migration to SAP S/4HANA is considered complex and error-prone—especially when dealing with large amounts of data. A project with our customer shows how AI significantly speeds up the process, detects duplicates, processes unstructured data, and improves data quality. The result: less manual effort, shorter runtimes, and a reliable foundation for the new system.

Customer Experience March 19, 2026

CX trends 2026: Why Agentic AI will bring the biggest leap

2026 marks a turning point for the customer experience (CX). Which developments are driving this upheaval? Our top 10 makes it clear: Agentic AI is the catalyst for all current CX trends and measurable added value.

Digitalization March 9, 2026

Digital Sovereignty is not an Infrastructure Question. It is a Question of Competence.

Digital dependencies and cyberattacks are no longer treated as specialist technical concerns. They are now central security and economic policy risks. Cloud infrastructures, AI platforms and semiconductors sit on the same agenda as energy supply and alliance defence.

Customer Experience February 24, 2026

From cost efficiency to measurable profitability in e-commerce

When will online business (finally) start making money? The basis for this is undoubtedly a cost-efficient shop system with an attractive total cost of ownership (TCO). However, this alone is no guarantee of increasing sales and profits. Our expert knows where many companies fail and explains the real levers for profitable e-commerce.

Supply Chain & Procurement February 13, 2026

Efficient production – the art of batch size optimization

Batch size optimization helps to reduce production costs and make processes more efficient. The aim is to achieve a good balance between set-up and storage costs. Throughput times, capacities and restrictions must also be taken into account. With the right strategy, tangible savings can be achieved.

SAP Asset Lifecycle Management February 3, 2026

Managing vehicle data across the lifecycle

This article shows how vehicle data can be managed in a structured manner throughout its entire lifecycle – from lifecycle logic and change and configuration management to implementation with SAP S/4HANA Asset Management and complementary cloud modules.