Customer Experience October 21, 2025

Why fragmented marketing data is hindering growth for pharma companies

Fragmented marketing data is a major challenge for pharma companies, slowing decision-making, hindering engagement, and complicating compliance with industry regulations like GDPR. By adopting an integrated approach, such as a MarTech Insights Dashboard, pharma marketers can unify data, gain real-time insights, improve campaigns, and build stronger trust with HCPs and patients.

Customer Experience October 21, 2025

Social ads 2026: Focus on creative testing, data, and performance

In 2026, social ads face new rules: more stringent data protection regulations restrict tracking, while KPIs like scroll-stop and hold rate gain importance. Creative testing, first-party data, and server-side tools boost performance and relevance.

Artificial Intelligence October 16, 2025

Adobe LLM Optimizer: Optimize your content for better AI visibility

Adobe LLM Optimizer helps companies make their content ready for generative AI and boost its visibility in AI responses. It analyzes agentic traffic, delivers optimization insights, and integrates seamlessly with existing content platforms.

Artificial Intelligence October 15, 2025

Data meets Dialogue: Microsoft Fabric Agents and the future of data analytics

The future of data analysis will be dialogue-based! We attended FabCon 2025 and learned how AI agents and Microsoft Fabric are revolutionising data work with natural language. Read more in our article!

Customer Experience October 14, 2025

Branding is performance: why brand management is indispensable today

Branding isn’t just a nice-to-have – it’s a key driver of long-term performance. A data-driven omnichannel strategy brings branding and performance together, ensuring consistency and measurability across all touchpoints.

#valanticworld October 7, 2025

Sarina Hermann on CX consulting, AI, and driving change

As team lead and lead consultant for customer experience, Sarina is responsible for developing customer-centric CX strategies that align technology, people, and business value. In this interview, she shares what she particularly values about her role as a female leader, mentor, and sparring partner and how her time at valantic has given her a fresh perspective on consulting.

SAP Asset Lifecycle Management September 18, 2025

SAP S/4HANA – More Efficiency in Service

Digital transformation in customer service with SAP: Service organizations are undergoing a fundamental shift. This article highlights how SAP S/4HANA Service and Field Service Management help companies move from reactive to proactive service — driving greater efficiency, customer satisfaction, and competitiveness.

Customer Experience September 16, 2025

Rethinking CRM: How learning systems are revolutionizing customer relationships

CRM today is more than just data management – it's the key to true customer loyalty. Learning systems connect feedback, zero-party data, and interactions into a holistic customer view. Companies that leverage this data create relevant experiences instead of standard communication – and position themselves closer to the customer.

Customer Experience September 11, 2025

Salesforce Security: Why continuous measures are critical

Salesforce security does not end with implementation. With valantic as your partner, you can sustainably secure your platform – through audits, governance, and concrete recommendations for action. Learn why Salesforce security is a shared responsibility between vendor, customer, and partner – and how valantic helps protect your org with a Security Health Check!