B2B commerce: Here’s how to digitalize your B2B sales channels in the era of Covid-19
Currently, Covid-19 has a firm grip not just on our private lives, but also on the entire economy. In particular, B2B trade will feel the pandemic's consequences due to its strong orientation toward bricks-and-mortar sales and the cancellation of trade shows. Urs Haeusler, Managing Director of valantic CEC Schweiz, explains in this interview how you can reorient your sales strategy in B2B commerce for the long term and what other tips you should pay attention to right now.