Three people are standing at a glass table with laptops in a modern office. In the background is a whiteboard and an industrial hall visible through glass.

Artificial Intelligence August 27, 2026

Interview: How manufacturing stays digitally visible and AI-relevant

In the manufacturing sector, purchasing decisions are increasingly being made before the sales team is even involved. Designers, planners, maintenance technicians, and buyers conduct online research—and are increasingly receiving AI-generated responses. How can marketing teams at manufacturing companies ensure digital visibility and AI relevance? Answers and recommendations from the Manufacturing Practice.

Four business colleagues discussing data on a laptop in a modern office

Artificial Intelligence August 26, 2026

From pilot to real value: scaling Claude successfully across your organization

Scaling Claude Across the Organization: Why 95% of AI pilot projects fail to deliver a return on investment—and how to turn licenses into daily, measurable usage.

Team working with Joule Studio in a modern office

Artificial Intelligence August 4, 2026

Joule Studio 2.0: Shaping the Autonomous Enterprise with SAP AI Agents

In the third part of our blog series on the Autonomous Enterprise, we turn our attention to AI agents. With Joule Studio 2.0 and industry-specific Industry AI, SAP enables the transition from AI assistants to autonomously acting AI agents—including open development with n8n and Vercel, as well as integrated governance in the SAP AI Agent Hub.

Employee standing in a factory hall with a laptop on his arm

Artificial Intelligence July 30, 2026

Cost center or revenue channel: How do B2B service portals pay off in 2026?

About one-third of B2B revenue is now generated through e-commerce and digital channels. Yet the potential of self-service portals in B2B often remains untapped. This article explains how customer platforms, powered by AI, sales excellence, and innovative revenue models, are becoming a revenue channel.

Artificial Intelligence July 22, 2026

Interview: How to get started with Agentic AI?

Agentic AI creates long-term value only when AI applications are seamlessly integrated into processes and equipped with clear control mechanisms. Maria Kern, Digital Experience Architect, explained how an AI workshop can support a structured introduction to AI and help organizations achieve initial success by developing a production-ready AI agent.

AI-generated image of a meeting on the Autonomous Enterprise

Artificial Intelligence July 15, 2026

Homework for the Autonomous Enterprise: Architecture, Data, and Processes

SAP Sapphire has refined the vision of the Autonomous Enterprise—now it’s time to put it into practice. Part 2 of our blog series highlights four key building blocks: transparent architecture and agent governance with LeanIX, the path to the cloud, a solid data foundation in the SAP Business Data Cloud, and processes made visible through process mining.

Inside the Heavy Industry Factory Female Industrial Engineer Works on Personal Computer She Designs 3D Engine Model, Her Male Colleague Talks with Her and Uses Tablet Computer with SAP Service and Asset Manager

Artificial Intelligence June 25, 2026

AI potential in manufacturing: Which use cases are already live – and what pays off?

In the manufacturing industry, AI is already one of the most important technologies. Yet there is a significant gap between ambition and productive use with measurable results. Where will AI be worthwhile in the manufacturing industry in 2026, and which use cases are already making its potential tangible today?

Two employees are working intently at their desks on their computers.

Artificial Intelligence June 24, 2026

Model Context Protocol: MCP as an Infrastructure for AI Integration

The Model Context Protocol, or MCP for short, is increasingly coming up in strategic AI discussions. This open standard offers an efficient way to connect AI assistants with CRM, ERP, and internal systems. This article explains why MCP is relevant to decision-makers, what business opportunities it creates, and where caution is advised.

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Artificial Intelligence June 23, 2026

Digital Value Creation is changing: Customer Journeys, Platforms & Agentic Commerce

AI is reshaping the customer journey: making early decisions, redefining the role of platforms and driving the rise of agentic commerce. Read our blog to find out what this means for digital value creation and businesses.