Customer Experience

Customer Experience November 12, 2024

Cleverly Managing Product Data: ORCA Software and valantic in Conversation

Today, we are joined by Alexander Mohr-Miesler, Head of Organization and Product Management at ORCA Software GmbH. In this interview, Alexander introduces the company's platform, AUSSCHREIBEN.DE.

Customer Experience November 4, 2024

Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital World

As we dive deeper into the digital age, the European Accessibility Act (EAA) is a game-changer. Think of it as a champion for equal access in the fast-growing digital world. This new rule isn’t just about keeping up with the times; it’s a clear message that it’s time to level the playing field for everyone […]

Customer Experience October 22, 2024

Change Management in Pharma: The Key to Unlocking Customer-Centric Growth

This article delves into the pivotal role of change management in the pharmaceutical industry, focusing on how the strategic adoption of technologies like CRM and marketing automation can transform customer interactions. It highlights the importance of integrating these tools into daily workflows and the continuous engagement of employees to achieve a customer-centric organizational culture.

Customer Experience October 17, 2024

Technology in the Pharma: an enabler for Customer Excellence

Technology is paving the way for customer excellence in the pharma industry. This article sheds light on how modern tools and data integration lead to an improved customer approach and enable a 360° customer view.

Customer Experience October 15, 2024

Omnichannel in pharma: a 360-Degree customer View

Unlocking personalized care, omnichannel in pharma provides a seamless, data-driven approach to customer engagement, improving outcomes.

Customer Experience October 3, 2024

Composable UX: conversion rate booster & opportunity for digital accessibility

Our series sheds light on the potentials and often overlooked challenges of Composable Commerce projects from business, user, and technology perspectives. In the fifth edition, we reveal how design systems align with Composable Architecture, enabling unique customer experiences and enhancing digital accessibility.

Customer Experience October 1, 2024

Breaking down the silos in pharma

Explore how dismantling silos in the pharma can lead to optimized communication and a unified customer experience. Learn the role of data and technology in aligning internal processes for better healthcare professional engagement.

Customer Experience September 19, 2024

Composable architecture x AI: Enabler for optimization & innovation

In our series, experts explore the potentials and often overlooked hurdles of composable commerce projects from a business, user, and technology perspective. In the fourth edition, we show how a composable architecture can make AI potential usable along all e-commerce and corporate processes, and can simplify the implementation of intelligent tools.

Customer Experience September 19, 2024

Digital Revolution in Pharma Sales: Sales Excellence through CRM

In the dynamic pharmaceutical industry, Customer Relationship Management (CRM) has evolved into the core of sales operations. Modern systems go far beyond traditional contact management and revolutionize the entire sales process. This article explores how advanced solutions support and enhance the pharma sales process in a digital world.