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Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

A person with long hair in a green jacket works at a desk with two computer monitors, one displaying a car ad and the other showing a purple design. Office supplies and plant are visible on the desk.

Customer Experience March 28, 2025

PIM vs PXM: Elevating the Customer Experience

Pimcore is a game-changing platform built from a vision to revolutionize PIM and PXM. By bridging data management with customer experience, Pimcore delivers seamless solutions to empower businesses. Its innovative approach to uniting PIM and PXM showcases a commitment to transforming the way organizations manage and deliver value.

PIM vs PXM: Elevating the Customer Experience
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Customer Experience March 25, 2025

Leveling Up UX with Gamification

Gamification can enhance user experience, retention, and emotional connections by adding game elements to non-game contexts. It utilizes intrinsic and extrinsic motivations like achievements and competition to increase user engagement. However, it's essential to maintain balance and prioritize user-centered design, as excessive gamification can overwhelm users and have negative consequences.

Leveling Up UX with Gamification
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Customer Experience March 21, 2025

Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore

Explore the synergy between Product Information Management (PIM) and Product Experience Management (PXM) in this blog. Discover how Pimcore revolutionizes digital transformation by enhancing customer experiences, streamlining data management, and leveraging its global ecosystem for innovation and growth.

Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore
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Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

valantic AI Experience Shop – The future of e-commerce
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Customer Experience March 13, 2025

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform

A company’s marketing planning receives a major boost with the Optimizely Content Marketing Platform (CMP). By leveraging automation, AI-powered content production, and data-driven workflows, teams can achieve measurable efficiency gains. However, successful implementation requires careful planning. In this blog post, we explore how Optimizely CMP transforms marketing operations.

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform
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Customer Experience February 25, 2025

Pimcore podcast with CEO Dietmar Rietsch: how do PIM and PXM shake things up in today’s market?

How do PIM and PXM shake things up in today’s market? In this episode of Digital NOW!, Dietmar Rietsch shares insights on the power of Product Information and Experience Management. Learn how businesses can enhance customer experiences and drive success. Listen now!

Pimcore podcast with CEO Dietmar Rietsch: how do PIM and PXM shake things up in today’s market?
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Customer Experience February 20, 2025

Key to Omnichannel Marketing Automation: Unified Customer Experiences with CDPs

For many companies, omnichannel marketing sounds like a matter of course: customers should be reached across all channels, from the website to email to the brick-and-mortar store. But in practice, many companies fail to create a truly seamless experience. But why is this the case - and how can a Customer Data Platform (CDP) help to solve this problem?

Key to Omnichannel Marketing Automation: Unified Customer Experiences with CDPs
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Customer Experience February 11, 2025

From flipping through pages to scrolling: When catalogs went digital

From traditional catalog browsing to quick clicks in online retail: Find out how eCatalogs and the digital transformation have fundamentally changed shopping habits and what role print media still play today!

From flipping through pages to scrolling: When catalogs went digital
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Customer Experience February 6, 2025

X + Y = profitability in e-commerce: variables for greater cost efficiency

In 2025, companies are navigating a tightrope between increasingly complex challenges and the need to invest in future viability. What strategies and systems help build real business value and contain operating costs in uncertain times? Let's explore and seize the opportunities for a profitable online business together.

X + Y = profitability in e-commerce: variables for greater cost efficiency
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