Customer Experience

Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

Customer Experience March 13, 2025

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform

A company’s marketing planning receives a major boost with the Optimizely Content Marketing Platform (CMP). By leveraging automation, AI-powered content production, and data-driven workflows, teams can achieve measurable efficiency gains. However, successful implementation requires careful planning. In this blog post, we explore how Optimizely CMP transforms marketing operations.

Customer Experience March 5, 2025

Live shopping: Tips, tactics & technologies for quick wins (3/3)

More and more companies in Europe are recognizing the potential of live shopping events and investing in the right technologies. In the third part of our blog series, discover essential live shopping tips and learn how to achieve a seamless live shopping integration into your omnichannel strategy.

Customer Experience February 28, 2025

Live shopping: Best practices, brands & success stories (2/3)

By 2026, around 20 percent of global e-commerce transactions could take place through live shopping experiences, according to a forecast by McKinsey. But what exactly is behind this innovative sales format, and how can European brands benefit? In this series, we take a behind-the-scenes look at live shopping events.

Customer Experience February 25, 2025

Pimcore podcast with CEO Dietmar Rietsch: how do PIM and PXM shake things up in today’s market?

How do PIM and PXM shake things up in today’s market? In this episode of Digital NOW!, Dietmar Rietsch shares insights on the power of Product Information and Experience Management. Learn how businesses can enhance customer experiences and drive success. Listen now!

Customer Experience February 25, 2025

Live shopping: Business potential & benefits of the e-commerce trend (1/3)

By 2026, around 20 percent of e-commerce worldwide could take place via live shopping experiences - according to a McKinsey forecast. What is behind this innovative sales format and how do European brands benefit? In our blog series, we take a look behind the scenes of live shopping events.

Customer Experience February 20, 2025

Key to Omnichannel Marketing Automation: Unified Customer Experiences with CDPs

For many companies, omnichannel marketing sounds like a matter of course: customers should be reached across all channels, from the website to email to the brick-and-mortar store. But in practice, many companies fail to create a truly seamless experience. But why is this the case - and how can a Customer Data Platform (CDP) help to solve this problem?

Customer Experience February 11, 2025

From flipping through pages to scrolling: When catalogs went digital

From traditional catalog browsing to quick clicks in online retail: Find out how eCatalogs and the digital transformation have fundamentally changed shopping habits and what role print media still play today!

Customer Experience February 6, 2025

X + Y = profitability in e-commerce: variables for greater cost efficiency

In 2025, companies are navigating a tightrope between increasingly complex challenges and the need to invest in future viability. What strategies and systems help build real business value and contain operating costs in uncertain times? Let's explore and seize the opportunities for a profitable online business together.