Blog

Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

Two people wearing headsets working at desks in a modern office environment, each in front of a computer screen. Glass walls and office furniture are visible in the background.

Customer Experience November 18, 2025

AI instead of Sampling: How to Ensure Top Service Quality with Zendesk QA

Consistently high quality, transparency, and efficiency in customer service — Zendesk QA delivers an AI-powered, data-driven, and automated solution. Learn in our interview how AI is setting new standards for service quality assurance.

Several people are sitting in a circle of chairs at the CRM roundtable in a bright, minimalist room and talking.

Customer Experience November 13, 2025

From situationships to real relationships: insights from the CRM Roundtable in Oelde

On October 23, 2025, around 20 CRM experts, marketers, and CX professionals from the OWL region gathered at the Simplicity headquarters in Oelde for the CRM Roundtable hosted by valantic, Simplicity, and Bloomreach. Our goal: to rethink the “R” in CRM – shifting from casual “situationships” to strong, lasting relationships.

A woman with x-factor stands presenting data on a tablet to colleagues in a meeting room; charts and graphs are displayed on a large screen.

Customer Experience November 10, 2025

Why Accurate and Near Real-Time Marketing Data Matters in Pharma

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

Customer Experience November 4, 2025

Service portals in B2B: How IoT, AI and user hubs are redefining customer retention

Service portals are emerging as digital customer experience hubs in B2B commerce, consolidating sales, service and communication on a single platform. In this interview, Maria Kern, Senior Frontend Architect at valantic, shares how IoT and AI are transforming these portals into intelligent, proactive solutions, boosting both customer loyalty and operational efficiency.

Three people are sitting at a table working on a project.

Customer Experience October 29, 2025

Why a single source of truth for performance data is essential in pharma marketing

In pharma marketing, fragmented data slows decision-making, complicates compliance, and hinders collaboration. A single source of truth solves these challenges by unifying performance data across platforms into a reliable, compliant, and efficient environment. This empowers marketers to act faster, improve campaigns, and build trust with HCPs and patients.

Customer Experience October 28, 2025

One chat, all answers: How the AI Workflow Bot connects knowledge & processes

AI-supported automation of repetitive tasks such as document and data management already offers measurable efficiency potential. But how can this potential be exploited easily, effectively, and securely? With the AI Workflow Bot, valantic presents an AI system that helps companies reach their goals faster. “Efficiency is yours” is not just a slogan, but a tangible benefit.

Shot of a mature businessman having a discussion with a colleague in an office

Customer Experience October 23, 2025

“Agentic Commerce and Agentic AI are more than technology – they represent a paradigm shift”

Agentic Commerce and Agentic AI are more than technology – they represent a paradigm shift. AI agents are increasingly taking over research, evaluation, and purchasing decisions, fundamentally transforming visibility, customer experience, and business models in e-commerce. In this conversation with Adobe, valantic reveals why Generative Engine Optimization (GEO) is now becoming the key success factor.

Ein Zahnarzt mit Handschuhen spricht mit einem Patienten, der in einer hellen Zahnklinik auf einem Behandlungsstuhl sitzt.

Customer Experience October 21, 2025

Why fragmented marketing data is hindering growth for pharma companies

Fragmented marketing data is a major challenge for pharma companies, slowing decision-making, hindering engagement, and complicating compliance with industry regulations like GDPR. By adopting an integrated approach, such as a MarTech Insights Dashboard, pharma marketers can unify data, gain real-time insights, improve campaigns, and build stronger trust with HCPs and patients.

Customer Experience October 21, 2025

Social ads 2026: Focus on creative testing, data, and performance

In 2026, social ads face new rules: more stringent data protection regulations restrict tracking, while KPIs like scroll-stop and hold rate gain importance. Creative testing, first-party data, and server-side tools boost performance and relevance.

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