Customer Experience

Customer Experience October 28, 2025

One chat, all answers: How the AI Workflow Bot connects knowledge & processes

AI-supported automation of repetitive tasks such as document and data management already offers measurable efficiency potential. But how can this potential be exploited easily, effectively, and securely? With the AI Workflow Bot, valantic presents an AI system that helps companies reach their goals faster. “Efficiency is yours” is not just a slogan, but a tangible benefit.

Customer Experience October 23, 2025

“Agentic Commerce and Agentic AI are more than technology – they represent a paradigm shift”

Agentic Commerce and Agentic AI are more than technology – they represent a paradigm shift. AI agents are increasingly taking over research, evaluation, and purchasing decisions, fundamentally transforming visibility, customer experience, and business models in e-commerce. In this conversation with Adobe, valantic reveals why Generative Engine Optimization (GEO) is now becoming the key success factor.

Customer Experience October 21, 2025

Why fragmented marketing data is hindering growth for pharma companies

Fragmented marketing data is a major challenge for pharma companies, slowing decision-making, hindering engagement, and complicating compliance with industry regulations like GDPR. By adopting an integrated approach, such as a MarTech Insights Dashboard, pharma marketers can unify data, gain real-time insights, improve campaigns, and build stronger trust with HCPs and patients.

Customer Experience October 21, 2025

Social ads 2026: Focus on creative testing, data, and performance

In 2026, social ads face new rules: more stringent data protection regulations restrict tracking, while KPIs like scroll-stop and hold rate gain importance. Creative testing, first-party data, and server-side tools boost performance and relevance.

Customer Experience October 14, 2025

Branding is performance: why brand management is indispensable today

Branding isn’t just a nice-to-have – it’s a key driver of long-term performance. A data-driven omnichannel strategy brings branding and performance together, ensuring consistency and measurability across all touchpoints.

Customer Experience September 16, 2025

Rethinking CRM: How learning systems are revolutionizing customer relationships

CRM today is more than just data management – it's the key to true customer loyalty. Learning systems connect feedback, zero-party data, and interactions into a holistic customer view. Companies that leverage this data create relevant experiences instead of standard communication – and position themselves closer to the customer.

Customer Experience September 11, 2025

Salesforce Security: Why continuous measures are critical

Salesforce security does not end with implementation. With valantic as your partner, you can sustainably secure your platform – through audits, governance, and concrete recommendations for action. Learn why Salesforce security is a shared responsibility between vendor, customer, and partner – and how valantic helps protect your org with a Security Health Check!

Customer Experience September 9, 2025

Customer feedback in transition: From complaint cards to AI-powered dialogue

From complaint letters to AI-driven sentiment tracking: customer feedback today is more than just a response – it is a strategic asset in transformation. But how can companies extract real insights from the flood of data and translate them into meaningful action?

Customer Experience September 4, 2025

User research: the key to powerful product experiences

User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.