Blog

Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

Waist up portrait of modern mature couple looking at paintings while enjoying exhibition in art gallery or museum

Customer Experience March 19, 2024

Navigating the Data Universe: MDM, PIM & Multi-Domain Management

With a focus on the challenges and opportunities associated with integrating AI into data management, we share insights into how companies can navigate the complex data universe to gain strategic advantages. This blog explores the integration of Master Data Management (MDM), Product Information Management (PIM), and Multi-Domain Management in the age of AI.

Woman in mid 30s goes shopping for denim jeans in a mall or a clothing store.

Customer Experience March 18, 2024

Customer loyalty in fashion retail

Loyalty programs for success in fashion retail: Find out how to increase customer loyalty for your company and stay one step ahead of the competition!

Man presenting a plan on a computer to young couple during a meeting in the office.

Customer Experience March 12, 2024

Navigating the Data Universe: Data Collection and Utilization

In today's data-driven world, the art of data collection and use is critical to business success. in the first blog of this four-part series, we highlight the strategic selection and use of data to personalise customer experiences, improve operational efficiency, and make data-driven decisions.

Six colleagues preparing a white poster with Post-Its for a presentation.

Customer Experience March 8, 2024

It’s all about organization: Why composable commerce projects fail

Those who aim for composability via a MACH architecture must also set up their organization composable. This is how composable commerce projects succeed.

Customer Experience February 23, 2024

Service excellence: How personalized customer portals are transforming B2B e-commerce

Discover how personalized customer portals are transforming B2B e-commerce, and optimize your digital strategy with our expertise. Learn more!

Photo of a woman explaining her strategy on a whiteboard.

Customer Experience February 21, 2024

With (Gen)AI Discovery to a Tailored AI Roadmap

Artificial intelligence is the talk of the town and currently one of the most crucial key technologies. With (Gen)AI Discovery, you receive a tailored AI roadmap that future-proofs your company. You benefit from our expertise and a structured approach that ensures your investments in AI bring the greatest possible benefit.

Shot of a young businesswoman delivering a presentation during a late night meeting at work

Customer Experience February 8, 2024

Mastering the AI landscape: AI-Driven Marketing Organizations

In this blog, we talk about how AI is reshaping the future of marketing organisations by improving operational efficiency and personalised customer experiences.

Shot of a young businessman delivering a presentation during a late night meeting at work

Customer Experience February 8, 2024

Mastering the AI landscape: Making AI applicable

In our blog series, discover how AI drives innovation, efficiency and personalised user experiences, crucial for digital success. This series - 'Making AI Applicable','AI-Driven Marketing Organisations', and 'AI-Driven User Experience Analytics'- reveals strategies for leveraging AI within businesses.

Customer Experience February 8, 2024

Applications and Potentials of AI in Customer Experience

Sarina Hermann, Lead Consultant Digital Business, discusses the transformative power of AI in customer experience in an interview. She provides insights into the potentials and challenges of AI deployment in CX and the critical basics that are indispensable for a purposeful AI implementation.

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