Customer Experience

Customer Experience March 12, 2024

Navigating the Data Universe: Data Collection and Utilization

In today's data-driven world, the art of data collection and use is critical to business success. in the first blog of this four-part series, we highlight the strategic selection and use of data to personalise customer experiences, improve operational efficiency, and make data-driven decisions.

Customer Experience March 8, 2024

It’s all about organization: Why composable commerce projects fail

Those who aim for composability via a MACH architecture must also set up their organization composable. This is how composable commerce projects succeed.

Customer Experience February 23, 2024

Service excellence: How personalized customer portals are transforming B2B e-commerce

Discover how personalized customer portals are transforming B2B e-commerce, and optimize your digital strategy with our expertise. Learn more!

Customer Experience February 21, 2024

With (Gen)AI Discovery to a Tailored AI Roadmap

Artificial intelligence is the talk of the town and currently one of the most crucial key technologies. With (Gen)AI Discovery, you receive a tailored AI roadmap that future-proofs your company. You benefit from our expertise and a structured approach that ensures your investments in AI bring the greatest possible benefit.

Customer Experience February 8, 2024

Mastering the AI landscape: AI-Driven Marketing Organizations

In this blog, we talk about how AI is reshaping the future of marketing organisations by improving operational efficiency and personalised customer experiences.

Customer Experience February 8, 2024

Mastering the AI landscape: Making AI applicable

In our blog series, discover how AI drives innovation, efficiency and personalised user experiences, crucial for digital success. This series - 'Making AI Applicable','AI-Driven Marketing Organisations', and 'AI-Driven User Experience Analytics'- reveals strategies for leveraging AI within businesses.

Customer Experience February 8, 2024

Applications and Potentials of AI in Customer Experience

Sarina Hermann, Lead Consultant Digital Business, discusses the transformative power of AI in customer experience in an interview. She provides insights into the potentials and challenges of AI deployment in CX and the critical basics that are indispensable for a purposeful AI implementation.

Customer Experience January 22, 2024

From buzzword to business strategy: Composable commerce as a competitive advantage

The digital industry has never been short of buzzwords. However, the term composable commerce signifies more than just a new technological hype. It is, in fact, a highly relevant strategic initiative that acts as a kind of bracket for the aforementioned terms.

Customer Experience January 16, 2024

Navigating the Green Horizon: valantic and Easyfairs pave the way with Salesforce Net Zero Cloud

As climate change becomes a growing concern, businesses are recognizing the need to measure and manage their carbon emissions. Tracking emissions is not just about meeting regulatory requirements; it is a strategic move towards environmental sustainability and corporate accountability. Companies that embrace carbon emission tracking gain a competitive edge by demonstrating their commitment to reducing their environmental impact.