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Customer Experience December 11, 2025

Multi-agents: The next evolutionary stage of AI in marketing

Multi-agents represent the next stage of AI in marketing. Instead of relying on isolated tools, multiple specialized agents work together in parallel, enabling faster decisions, stronger content, and scalable optimization processes. This article shows how multi-agent systems structurally support marketing teams and strengthen them strategically.

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Customer Experience September 4, 2025

Getting the most out of customer feedback: Between numbers and symbols

In a world full of metrics, it's not enough to count clicks and purchases. Customer feedback supplements data with motivations, needs, and barriers. Those who consistently integrate feedback into their processes strengthen the customer experience and create lasting customer loyalty.

Getting the most out of customer feedback: Between numbers and symbols
Eine Frau sitzt auf einem Sofa, benutzt einen Laptop und hält ein Smartphone in der Hand, um nahtlos Aufgaben des Product Experience Management zu erledigen. Im Hintergrund ist ein Bücherregal zu sehen.

E-Business September 3, 2025

Product Experience Management (PXM): The decisive factor in inspiring customers

Product Experience Management (PXM) goes beyond mere data management. It transforms product data into emotional customer experiences—across all channels. From centralized data integration to hyper-personalization, learn how PXM helps companies optimize processes and delight customers.

Product Experience Management (PXM): The decisive factor in inspiring customers
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Digitalization Services September 2, 2025

From Industry 4.0 to Industry 5.0: a paradigm shift

Moving past efficiency and automation, Industry 5.0 places people at the core and connects products with smart, digital services. Businesses now face the challenge of evolving from product-focused models to customer-centered ecosystems to remain competitive.

From Industry 4.0 to Industry 5.0: a paradigm shift
What’s new in SAP Datasphere (August 2025)

SAP Analytics August 29, 2025

What’s new in SAP Datasphere in August 2025

SAP Datasphere is constantly being improved and expanded. This August update brings major enhancements to SAP Datasphere, focusing on smarter data modeling, expanded integration options, and streamlined administration.

What’s new in SAP Datasphere in August 2025
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Customer Experience August 28, 2025

AI for digital accessibility: actionable tips to ensure EAA compliance

Just two months after the European Accessibility Act (EAA) has taken effect, many companies are only now grasping the full scope and impact of the new EU directive. Some retailers are already facing legal repercussions. With its complex and wide-ranging requirements, the regulation leaves many organizations feeling overwhelmed. Could AI be the key to achieving digital accessibility?

AI for digital accessibility: actionable tips to ensure EAA compliance
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Customer Experience August 26, 2025

CRM meets PLM: implications for the system landscape

Customer focus meets product data: Closing the gap between CRM and PLM is becoming a decisive factor in developing and scaling smart services. An integrated system landscape forms the foundation for a resilient, future-ready business model.

CRM meets PLM: implications for the system landscape
Business people meeting in the office.

Customer Experience August 21, 2025

Businesspeople at big creative agency

Artificial intelligence is emerging as a key strategic differentiator. By leveraging smart services, companies can boost efficiency, strengthen customer loyalty, drive innovation, and gain a clear edge over competitors.

Businesspeople at big creative agency
Female engineer inspecting a large aircraft turbine as part of manufacturing operations, supported by SAP Cloud ERP.

SAP Services August 14, 2025

SAP Cloud ERP and the valantic Manufacturing Solution promote efficient production

With SAP Cloud ERP and the valantic Manufacturing Solution, manufacturing companies can successfully position themselves in their dynamic market environment. They can cover all central processes in discrete manufacturing and immediately benefit from innovations. Furthermore, they can implement new business requirements quickly. The valantic solution package accelerates implementation.

SAP Cloud ERP and the valantic Manufacturing Solution promote efficient production
Tech Lead responsibilities in order to build strong development Teams. Smiling Female Software Developer leading a project meeting in tech business office.

Customer Experience August 12, 2025

CX consulting: Strategy & innovation for maximum business impact

Customer experience is evolving into a data-driven playing field shaped by AI, new technologies, and rising customer expectations. What businesses need now: strategy, innovation, and optimized processes for a seamless customer journey that sets them apart and drives competitive advantage. With our CX consulting services, we pave the way for CX management that delivers measurable business impact.

CX consulting: Strategy & innovation for maximum business impact
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