Customer Experience November 10, 2025

Why Accurate and Near Real-Time Marketing Data Matters in Pharma

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

Digitalization Services November 6, 2025

The Emergence of Agentic Commerce: AI Agents transforming E-Commerce

The rise of agentic commerce marks a new era in e-commerce, where AI agents autonomously handle transactions, from shopping to payment processing. These intelligent agents streamline procurement, enhance customer experiences, and enable secure, efficient operations. Learn how businesses can adapt to this shift and stay competitive in the evolving digital marketplace.

Customer Experience November 4, 2025

Service portals in B2B: How IoT, AI and user hubs are redefining customer retention

Service portals are emerging as digital customer experience hubs in B2B commerce, consolidating sales, service and communication on a single platform. In this interview, Maria Kern, Senior Frontend Architect at valantic, shares how IoT and AI are transforming these portals into intelligent, proactive solutions, boosting both customer loyalty and operational efficiency.

Digitalization Services October 30, 2025

Why AI is perfect for Payments: Key Traits that make it a great match

Payments is more than just moving money – it’s a complex, data-rich ecosystem connecting buyers and sellers worldwide. AI is uniquely suited to this environment, excelling at real-time decision-making, fraud detection, and personalization. Learn how AI transforms payments, enhancing speed, accuracy, and trust in today’s digital economy.

Customer Experience October 29, 2025

Why a single source of truth for performance data is essential in pharma marketing

In pharma marketing, fragmented data slows decision-making, complicates compliance, and hinders collaboration. A single source of truth solves these challenges by unifying performance data across platforms into a reliable, compliant, and efficient environment. This empowers marketers to act faster, improve campaigns, and build trust with HCPs and patients.

Artificial Intelligence October 28, 2025

One chat, all answers: How the AI Workflow Bot connects knowledge & processes

AI-supported automation of repetitive tasks such as document and data management already offers measurable efficiency potential. But how can this potential be exploited easily, effectively, and securely? With the AI Workflow Bot, valantic presents an AI system that helps companies reach their goals faster. “Efficiency is yours” is not just a slogan, but a tangible benefit.

Artificial Intelligence October 23, 2025

“Agentic Commerce and Agentic AI are more than technology – they represent a paradigm shift”

Agentic Commerce and Agentic AI are more than technology – they represent a paradigm shift. AI agents are increasingly taking over research, evaluation, and purchasing decisions, fundamentally transforming visibility, customer experience, and business models in e-commerce. In this conversation with Adobe, valantic reveals why Generative Engine Optimization (GEO) is now becoming the key success factor.

Customer Experience October 21, 2025

Why fragmented marketing data is hindering growth for pharma companies

Fragmented marketing data is a major challenge for pharma companies, slowing decision-making, hindering engagement, and complicating compliance with industry regulations like GDPR. By adopting an integrated approach, such as a MarTech Insights Dashboard, pharma marketers can unify data, gain real-time insights, improve campaigns, and build stronger trust with HCPs and patients.

Customer Experience October 21, 2025

Social ads 2026: Focus on creative testing, data, and performance

In 2026, social ads face new rules: more stringent data protection regulations restrict tracking, while KPIs like scroll-stop and hold rate gain importance. Creative testing, first-party data, and server-side tools boost performance and relevance.