valantic: Partner for Retail Consulting & Digital Solutions

From Unified Commerce to AI in Retail

Retail is benefiting in particular from digital trends and innovations such as AI, composable and unified commerce, hyper-personalization and intelligent supply chain management. Retailers who make strategic use of these trends increase their profit potential, address their target groups more successfully and operate more efficiently in a competitive environment.

Talk to our retail experts Discover what will motivate retailers in 2026

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Rethinking Retail: From Data to Experiences

Digitalization in retail is no longer a linear process. It is an organization-wide discipline that networks the data, processes and systems of all business areas – and is raised to new levels of quality and benchmarks with artificial intelligence (AI):

70 %

of retailers plan to invest in AI-supported customer experiences (McKinsey, 2024).

60 %

of retail sales are influenced by omnichannel purchases (BCG, 2024).

50 %

of efficiency gains will result from data integration (Gartner, 2025).

What keeps retailers awake at night Retail Trends 2026

valantic has identified five trends that will shape the retail of the future and determine business success in the long term. Specialist retailers, retailers and wholesalers should be prepared for these developments in order to keep pace in a volatile market and highly competitive environment.

Unified Commerce for seamless Omnichannel Experiences

Consumers no longer think in terms of channels. They expect seamless experiences that are coordinated across all digital and physical touchpoints – when shopping in stores and online stores, via apps and social media.

There is no way around a sophisticated omnichannel strategy for retail brands – and unified commerce is becoming an enabler for the successful implementation of cross-channel communication and sales strategies.

Tablet screen with analysis dashboard | Retail success thanks to omnichannel integration

Strategic recommendation: valantic Retail Solutions for Unified Commerce

Omnichannel integration: Networking of ERP, POS and web systems, real-time synchronization of channels, prices and stock levels for the central control of commerce and business processes
Retail business analytics: cross-channel analysis of transaction, product and customer data to optimize demand and availability management and customer satisfaction
Unified commerce architecture: consulting, system integration and optimization of modular, scalable IT architectures for consistent customer experiences

Unified commerce for omnichannel retail excellence? We’ll show you how:

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Hyper-personalization in the Customer Experience

Customers expect brands to “know” them. They want tailor-made solutions, relevant content, personalized offers and recommendations that precisely match their needs. Where every point of contact in the customer journey should appeal to the individual, hyper-personalization is the new measure of all things.

From product search to advice: retailers, specialist retailers and wholesalers who consistently focus on their customers and communicate the right messages, offers and solutions at the right time increase conversions, exploit sales potential and strengthen customer loyalty.

Strategic recommendation: Hyper-personalization with AI and CX strategy

Data-driven CRM: AI-supported customer relationship management as the basis for a 360-degree customer view and personalized communication
Holistic CX strategy: combining data, technologies and processes along the entire customer journey to optimize all touchpoints
AI-powered customer engagement: real-time individualization instead of segmentation with context-based offers based on behavioural and interaction data

Retail solutions for hyper-personalized customer experiences? We’ll show you how:

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Intelligent Supply Chain for Resilience and Sustainability

Whether food retail or fashion retail: Goods should be available in sufficient quantities in the store and, in the case of online orders, ideally reach the customer on the same day. This logistical feat requires flexible supply chain management (SCM ) that can cope with bottlenecks, last-minute changes and ongoing price pressure as well as stricter regulations (e.g. supply chain law, CO₂ requirements) and rising personnel and logistics costs.

In this area of tension, supply chain management must reconcile cost optimization, responsiveness and ESG key figures. Digitalization and AI provide the edge: AI forecasts demand, improves planning accuracy, reduces costs and risks through predictive analyses and enables reliable deliveries.

Image of a woman standing in a warehouse and looking at a tablet, supply chain management and logistics, valantic range of services

Strategic recommendation: End-to-end retail solutions for supply chain management

Digitalization of the retail value chain: integration of planning, logistics and ESG KPIs along the entire value chain for transparency, cost efficiency and CO₂ reduction
Intelligent supply chain management (SCM): data-based sales, inventory and purchasing planning to avoid bottlenecks, minimize risks and build sustainably resilient supply chains
Systematic master data management: high-quality data as the basis for central process control, better use of resources, ensuring availability and delivery capability.

Ready for an AI-supported supply chain that ensures efficiency and resilience? We’ll show you how!

valantic infographic on the retail value chain in retail, retail excellence, digitalization in retail

valantic supports you at all levels and paves the way for intelligent supply chain management, with which you can operate more agilely, efficiently and successfully. (Source: valantic)

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From Generative AI to Agentic AI Commerce

Automated support, flexible campaign planning, faster content creation: AI is already noticeably and measurably increasing the speed and productivity of marketing, service and sales teams.

Generative AI and AI agents make it easy to dynamically adapt prices, offers and promotions to customer behavior, demand and variable market trends. At the same time, chatbots and voice assistants are taking over live support: as personal advisors, they assist with product searches, answer questions and provide context-based solutions.

Person interacting with a digital tablet displaying graphics of AI agents, diagrams and data icons indicating advanced concepts of artificial intelligence and automation technology.

Strategic recommendation: Retail consulting for value-creating AI solutions

Generative AI: Use of scalable GenAI use cases and tools for the creation and optimization of target group-specific web and advertising content, offers and campaigns
Agentic AI: development and implementation of autonomous AI agents to orchestrate and automate marketing, sales and service processes – GDPR-compliant, time- and rule-based
Conversational AI: Use of intelligent voice and assistance systems (chatbots) for real-time support, 24/7 service and fast, context-based customer interactions – from product search and advice to checkout and after-fulfillment

Which AI use cases bring measurable impact and business value to your company? We’ll show you:

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AI-enabled Database for Smart Retail Analytics

Data is becoming the most valuable asset in retail, but only if it is reliable, precise and networked – and thus creates an AI-enabled database.

AI converts unstructured data such as images, videos, text and voice into understandable insights, enabling precise forecasts and decisions that are consistently aligned with KPIs and company goals. A central, AI-capable database raises value creation potential along the entire data stream and makes AI use cases scalable.

Businesswoman preparing the project. She leads and moderates meetings on graphic screens in a modern office.

Strategic recommendation: Data management & performance optimization with valantic

Central data platform: consolidation of customer, product, transaction and operational data to break down silos, harmonization of the data and process landscape as a foundation for AI analyses and actionable insights
Efficient PIM, MDM & DAM: building scalable data architectures and standardized systems for master data, product information and asset management and higher data quality
Product Experience Management (PXM): Integration of holistic PXM solutions as a link between product, commerce and customer experiences

AI-enabled solutions for efficient data management? We’ll show you how:

valantic infographic on smart big data analytics, analysis of data streams, retail excellence, digitalization in retail

An AI-enabled database raises value creation potential along the entire data stream: from production to delivery to the consumer. (Source: valantic)

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Retail Excellence with valantic Our portfolio for Digital Commerce

The ideal path to retail excellence is the digitalization of the entire retail value chain. To build measurable business value, we drive digital transformation holistically and unlock potential along the entire value chain – with a clear go-to-market approach, in-depth industry understanding and the tech expertise of our end-to-end services:

Digital and transformation strategy
Data management and business analytics
Commerce tech consulting and system integration
AI implementation and scaling
Quality assurance and optimization – from supply chain to customer journey

Strategy for Transformation & Optimization

Strategy and system for a KPI-based roadmap for unified commerce, hyperpersonalization and AI in retail

Data & Business Analytics

Using PIM, MDM and DAM to create an AI-enabled database for smart retail analyses, forecasts and data-driven decision making

AI & Automation

AI solutions for automation and increased efficiency in sales, marketing, production and the supply chain

ERP & Supply Chain Management

Digitally integrated supply chain for resilience, compliance and efficient process control - from inventory planning to delivery

E-Commerce & Product Experience

Data-driven campaigns, hyper-personalization and automation in marketing, sales and service for strong customer relationships, efficiency and loyalty

CX & Digital Experience

Omnichannel retail solutions for consistent customer journeys along all touchpoints - in the online store, store, via app or social shopping

Managed Services

Ongoing quality assurance and KPI-based optimization for scalability, process efficiency and agility of your digital retail solutions

Strong Partners. Strong Retail Solutions.

Together with our partners, we develop, integrate and optimize digital commerce solutions that make the difference in the highly competitive retail sector.