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Image of a man cleaning a table, next to it the logo of Vileda and the Vileda website, valantic Case Study

Vileda – Central Digital Platform for B2B and B2C with the SAP Commerce Cloud

Uniform Customer Experience Worldwide

A central digital platform with uniform customer experience for B2B and B2C customers across all locations and brands worldwide – that was the big challenge for Vileda, a brand of Freudenberg Home and Cleaning Solutions GmbH.

Vileda’s customers are as diverse as the products themselves. The company offers solutions for private customers (B2C) and business customers (B2B). Therefore, it was important to Vileda to create a digital platform that is fit for the future, one that makes both groups equally happy. In addition, the commerce solution was supposed to fit seamlessly into the existing infrastructure and assist all countries with their specific brands and special features, and accompany everyone securely into the future.

Today, the platform is used in approx. 30 countries, including China, Russia, and the Middle East. Different languages, currencies, and cultures are brought together in a uniform presence, which is housed on a central platform based on SAP Commerce Cloud.

Highlights at a glance

One for the world

More than 35 countries around the world converge on a digital platform that forms the central basis for a uniform international presence.

B2B & B2C

Both B2B and B2C customers can be served equally well. Here, the target groups’ most important needs are considered and fulfilled.

Multi-brand

A balance between the brands and the country and brand-specific requirements has been achieved.

Vileda: Leading brand provider with well-known brands

Uniform customer experience – worldwide

B2B and B2C on the SAP Commerce Cloud

Two worlds, one platform

With the new platform, Freudenberg has succeeded in confronting the biggest challenge in branded consumer goods (BCG): positioning the brands and creating a good relationship between shop, content, and positioning. SAP Commerce Cloud is a new solution that offers precisely this.

The brand world of Freudenberg Home and Cleaning Solutions offers products for B2C and B2B alike. Today the professional area (B2B) has a uniform content management system (CMS) with centrally managed, high-quality content. The previous CMS was not fit for the future and was replaced. The consumer area (B2C) shines with a state-of-the-art shop that has perfected the balance between brand presentation and content and that can be rolled out in the more than 30 countries in which the company is active.

Innovating Together

“Innovating together” – for Vileda and Freudenberg Home and Cleaning Solutions, the solution had to be integrated and enable end-to-end processes. In addition, the platform’s future capabilities are an essential driver, as is expandability, for the product worlds of Vileda and thus Freudenberg continue to grow – in new countries, but also in different technical directions. The project name “Trinity” reflects the three-in-one nature of the areas e-commerce, marketing, and IT. Synergies should be used ideally across departments.

The field of tension between appealing content and successful shop that works well and remains stable could be resolved. SAP Commerce Cloud supports brand management, shop, and content management system in one and smooths the path toward a successful future.

Technologies used

  • SAP Commerce Cloud
  • Inspiration Cockpit for implementation of virtual rooms
  • Integration of various payment service providers
  • Connection of SAP Sales Cloud for customer inquiries (ticketing)
  • SAP ERP connection via middleware
  • Provision of a RESTful API for automatic transfer of inventory and order information
  • Next step: Connection of a digital asset management system for central management of media

Your Contact

Picture of Alexandra Maidl, Director Customer Engagement at valantic Customer Engagement & Commerce

Alexandra Maidl

Director Customer Engagement
valantic Customer Engagement & Commerce