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Young Businesswoman using digital tablet

Customer Experience July 10, 2025

Navigating the SEO AI Jungle – How companies gain visibility for ChatGPT & Co.

AI-based search systems such as ChatGPT and Google SGE are changing how content is found and read. What does this mean for your SEO strategy? Our article shows you how classic SEO measures can be specifically supplemented in order to optimally prepare content for generative AI. Find out what is behind terms such as LLMO and GEO and stay visible in the digital transformation.

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Headless Commerce

Customer Experience August 18, 2022

Headless Commerce – Dull Trend or Perennial Favorite?

In this interview, our commerce expert Michael Bungert answers questions about headless commerce. Michael specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes. 

Headless Commerce – Dull Trend or Perennial Favorite?
Account Based Selling: Basics der Kaltakquise

Customer Experience August 16, 2022

Account-based Selling: The Basics of Cold Calling

Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!

Account-based Selling: The Basics of Cold Calling
MarTech: Bloomreach Customer Data Platform

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform
valantic CX: Triad image for blogpost Personalization vs. Privacy

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

Personalization vs. Data Protection
The MarTech Jungle: Customer Data Platforms (CDPs)

Customer Experience August 8, 2022

The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

The MarTech Jungle: Customer Data Platforms (CDP)
The Cookieless Future - A future of data sovereignty

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

The Cookieless Future – A Future of Data Sovereignty
Frau, die an einem Holztisch am Laptop arbeitet - im Hintergrund ist eine Bar

Digitalization Services July 6, 2022

Technology upgrades as a business opportunity

The struggle is real: The digitalization of the market is advancing rapidly, and companies are forced to keep up with the pace of technological progress. Will digital transformation ever end? We doubt it!

Technology upgrades as a business opportunity
Drei runde Abbildungen mit einer valantic Tasse, Foto von Axel Truedsson und dem Büro von valantic in der Schweiz | Karriere valantic

#valanticworld July 6, 2022

The way to success of our Planning & Analytics consultant Axel Truedsson

Our colleague Axel Truedsson talks about his decision to leave Sweden to pursue his career as a Planning & Analytics consultant in Switzerland.

The way to success of our Planning & Analytics consultant Axel Truedsson
Shot of a young businessman using a digital tablet while standing at a window in an office

SAP Services June 22, 2022

SAP S/4HANA Brownfield Conversion – Step by Step to the Private Cloud

A brownfield conversion to SAP S/4HANA Private Cloud using RISE with SAP enables a step-by-step digital transformation. Companies save time and resources, retain their proven processes, and can selectively exploit optimization potential.

SAP S/4HANA Brownfield Conversion – Step by Step to the Private Cloud
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