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Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

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Customer Experience July 29, 2025

AI use case with measurable impact: Experience report on the AI Sales Agent

With the AI Sales Agent, valantic has introduced a powerful AI system for fast, data-driven lead scoring. In the second part of our blog series, you will learn about a proven AI use case with tangible KPIs, how the AI Agent optimizes sales processes, for which fields of application it is predestined and what possibilities the AI system has in store for the near future.

AI use case with measurable impact: Experience report on the AI Sales Agent
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Customer Experience July 24, 2025

Outlook: How AI agents are shaping the future of work

The use of AI agents provides new impulses for collaboration and organizational workflows. Those who explore the possibilities early lay the foundation for greater efficiency, flexibility, and future-ready structures within their company.

Outlook: How AI agents are shaping the future of work
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Customer Experience July 15, 2025

Calculation models and ROI: What Salesforce Agentforce delivers in real terms

The economic impact of AI agents is measurable when planned correctly. With pilot initiatives, comparative data, and clear objectives, the value contribution of Salesforce Agentforce can be systematically evaluated and applied to specific use cases.

Calculation models and ROI: What Salesforce Agentforce delivers in real terms
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Customer Experience July 10, 2025

Navigating the SEO AI Jungle – How companies gain visibility for ChatGPT & Co.

AI-based search systems such as ChatGPT and Google SGE are changing how content is found and read. What does this mean for your SEO strategy? Our article shows you how classic SEO measures can be specifically supplemented in order to optimally prepare content for generative AI. Find out what is behind terms such as LLMO and GEO and stay visible in the digital transformation.

Navigating the SEO AI Jungle – How companies gain visibility for ChatGPT & Co.
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Customer Experience July 10, 2025

The best way to get started with Salesforce Agentforce: Implementation, pilot projects, and quick wins

How can companies successfully get started with AI-powered processes using Salesforce Agentforce? With a targeted approach, it's possible to identify initial use cases, test them thoroughly, and scale step by step. A structured path helps deliver effective results quickly without disrupting day-to-day operations.

The best way to get started with Salesforce Agentforce: Implementation, pilot projects, and quick wins
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Customer Experience July 3, 2025

Success Stories: How companies are already using Salesforce Agentforce today

From food delivery to B2B sales: companies across a wide range of industries are already relying on Salesforce Agentforce. These AI agents automate processes, reduce team workloads, and enhance the customer experience. Real-world examples illustrate the versatility of Agentforce and the measurable benefits it can deliver in a short time.

Success Stories: How companies are already using Salesforce Agentforce today
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Customer Experience June 26, 2025

How Salesforce Agentforce is transforming businesses: From service to commerce

What if service responded faster and commerce adapted in real time without added complexity? Salesforce Agentforce brings AI agents into your operations, enabling personalized experiences, leaner processes, and more time for what really matters.

How Salesforce Agentforce is transforming businesses: From service to commerce
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Customer Experience June 24, 2025

AI agents in Optimizely CMP: more efficiency through smart teamwork

In the second part of our blog series on the use of artificial intelligence (AI) in content marketing, we explore the role of AI agents within the Optimizely Content Marketing Platform (CMP). These intelligent agents work together as a team to streamline marketing workflows and increase overall efficiency.

AI agents in Optimizely CMP: more efficiency through smart teamwork
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Customer Experience June 17, 2025

AI in the Optimizely CMP – smart support from “Opal”

In the first part of our blog series on AI in content marketing, we explore the capabilities of Optimizely CMP. At the heart of it: the intelligent AI “Opal”, which acts as a virtually limitless and highly efficient work resource. In this post, we explain how Opal works and the crucial role its agents play in the process.

AI in the Optimizely CMP – smart support from “Opal”
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