Customer Experience

Customer Experience September 9, 2025

Customer feedback in transition: From complaint cards to AI-powered dialogue

From complaint letters to AI-driven sentiment tracking: customer feedback today is more than just a response – it is a strategic asset in transformation. But how can companies extract real insights from the flood of data and translate them into meaningful action?

Customer Experience September 4, 2025

User research: the key to powerful product experiences

User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.

Customer Experience September 4, 2025

Getting the most out of customer feedback: Between numbers and symbols

In a world full of metrics, it's not enough to count clicks and purchases. Customer feedback supplements data with motivations, needs, and barriers. Those who consistently integrate feedback into their processes strengthen the customer experience and create lasting customer loyalty.

Customer Experience August 28, 2025

AI for digital accessibility: actionable tips to ensure EAA compliance

Just two months after the European Accessibility Act (EAA) has taken effect, many companies are only now grasping the full scope and impact of the new EU directive. Some retailers are already facing legal repercussions. With its complex and wide-ranging requirements, the regulation leaves many organizations feeling overwhelmed. Could AI be the key to achieving digital accessibility?

Customer Experience August 26, 2025

CRM meets PLM: implications for the system landscape

Customer focus meets product data: Closing the gap between CRM and PLM is becoming a decisive factor in developing and scaling smart services. An integrated system landscape forms the foundation for a resilient, future-ready business model.

Customer Experience August 21, 2025

Businesspeople at big creative agency

Artificial intelligence is emerging as a key strategic differentiator. By leveraging smart services, companies can boost efficiency, strengthen customer loyalty, drive innovation, and gain a clear edge over competitors.

Customer Experience August 12, 2025

CX consulting: Strategy & innovation for maximum business impact

Customer experience is evolving into a data-driven playing field shaped by AI, new technologies, and rising customer expectations. What businesses need now: strategy, innovation, and optimized processes for a seamless customer journey that sets them apart and drives competitive advantage. With our CX consulting services, we pave the way for CX management that delivers measurable business impact.

Customer Experience August 7, 2025

Salesforce Marketing Cloud Guide: Growth, Advanced, Next & the Full Picture

With Marketing Cloud, Salesforce offers a broad solution portfolio tailored to different company sizes and marketing requirements. This article provides a clear overview of all available editions.

Customer Experience August 5, 2025

AI Sales Agent – How to start: Quick wins & business value from day one

Up to 40 percent more conversions, stronger business relationships, and customer experiences that directly drive revenue – the AI Sales Agent not only boosts speed and quality in sales processes but also unlocks significant business potential. In this third part of our blog series, you’ll learn how this value translates into measurable results and how to successfully enter the world of AI agents with quick wins.