Customer Experience

Customer Experience August 16, 2022

Account-based Selling: The Basics of Cold Calling

Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

Customer Experience August 8, 2022

The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

Customer Experience July 6, 2022

Technology upgrades as a business opportunity

The struggle is real: The digitalization of the market is advancing rapidly, and companies are forced to keep up with the pace of technological progress. Will digital transformation ever end? We doubt it!

Customer Experience June 9, 2022

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.

Customer Experience June 1, 2022

Only the best Customer Experience (CX) in B2B can win in the long term

Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.