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Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

Frau, die an einem Holztisch am Laptop arbeitet - im Hintergrund ist eine Bar

Customer Experience July 6, 2022

Technology upgrades as a business opportunity

The struggle is real: The digitalization of the market is advancing rapidly, and companies are forced to keep up with the pace of technological progress. Will digital transformation ever end? We doubt it!

Technology upgrades as a business opportunity
5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

Customer Experience June 9, 2022

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales
Only the best Customer Experience (CX) in B2B can win in the long term

Customer Experience June 1, 2022

Only the best Customer Experience (CX) in B2B can win in the long term

Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.

Only the best Customer Experience (CX) in B2B can win in the long term
Create the best possible CX for B2B customers

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

How to create the best possible CX for B2B customers
Unique Customer Experience in B2B

Customer Experience April 28, 2022

Unique Customer Experience in B2B

The customer experience has already arrived in the B2B sector. Now it is important to implement this inspiring CX.

Unique Customer Experience in B2B
Image of Fabian Littau, valantic CEC Germany; How a CRM (Customer Relationship Management) system can support sales success

Customer Experience January 26, 2022

Help, we’re running after the wrong sales opportunities!

If you ask the sales department, there is always too much to do and never too little. The opportunities are there, so the store should be buzzing. But it's not? Then it’s high time to see if the sales team is really pursuing the right sales opportunities. The linchpin should be the CRM system.

Help, we’re running after the wrong sales opportunities!
Picture of Fabian Littau, Customer Relationship Management (CRM)

Customer Experience January 12, 2022

Help, my sales team doesn’t use CRM!

Just because you have a CRM system doesn't mean that it will be used and increase sales. How do you make sure that everyone uses the CRM system?

Help, my sales team doesn’t use CRM!
Bild von Personen im Gespräch, daneben ein Laptop und ein Tablet, Customer Experience (CX)

Customer Experience December 15, 2021

The path to a holistic customer experience (CX)

If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!

The path to a holistic customer experience (CX)
Bild von Thomas Wieberneit, im Hintergrund ein Rechenzentrum und ein aufgeklappter Laptop; Customer Data Platform (CDP)

Customer Experience September 16, 2021

A customer data platform (CDP) is not an end in itself

A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?

A customer data platform (CDP) is not an end in itself
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