Customer Experience

Customer Experience June 9, 2023

Loyalty programs: Customer loyalty redefined

Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!

Customer Experience June 1, 2023

CDP implementation: Quality assurance & go-live

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.

Customer Experience May 29, 2023

Product usage data as a driver of business model innovation in mechanical & plant engineering

The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.

Customer Experience May 10, 2023

The costs of procrastination

A new PIM system is to be introduced. But it quickly becomes clear: There are over 150 PIM software providers on the market. The systems appear complex and the financing opaque. The project is postponed once again - but what is the cost of waiting?

Customer Experience April 19, 2023

CDP implementation: configuring the use cases

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.

Customer Experience April 5, 2023

CDP implementation: data collection

The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.

Customer Experience April 4, 2023

Shared Values: Uwe Tüben Joins CX Division’s Management Team

“What particularly impressed me were the corporate culture and values lived out at valantic,” says Uwe Tüben, who has been appointed managing director and partner on the valantic CX division’s management team. We asked him five questions.

Customer Experience March 29, 2023

Apex in the Salesforce universe

It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses. 

Customer Experience March 23, 2023

CDP Implementation: Basic Configuration

The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.