Our Blog Category Customer Experience

Portrait of Maria Kern, Senior Frontend Architect of valantic

Customer Experience December 2, 2025

Product configurators in modern e-commerce – significance, benefits, and trends

Product configurators are key drivers of today’s e-commerce experience. In this interview, Maria Kern discusses how businesses can benefit from personalized customization, product advisors, and visual presentation – and how AI, AR/VR, and IoT are shaping the future of these solutions.

A smiling elegant female using her smartphone while sitting on the cozy sofa in the living room.

Customer Experience November 25, 2025

GEO – The Fast Future Road to Business Success

Generative Engine Optimization (GEO) is emerging as a key discipline in digital marketing. AI chatbots are becoming central entry points in the customer journey. Brands that do not appear in these interactions risk losing visibility. This article explains how GEO works and outlines the seven pillars of successful implementation.

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Customer Experience November 24, 2025

Measuring what matters: setting the right KPIs in pharma marketing

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

Young woman using laptop and packing packages, fulfilling online orders. E-commerce and online shopping helps small business. Working from home concept.

Customer Experience November 20, 2025

Complete-the-Look: Effective cross-selling with AI in e-commerce

Cross-selling meets artificial intelligence: With a “Complete-the-Look” feature, retailers can transform their product pages into inspiring shopping experiences. AI analyses style, color, and context, identifies possible combinations, and automatically recommends matching items - efficient, personalized, and engaging.

Two people wearing headsets working at desks in a modern office environment, each in front of a computer screen. Glass walls and office furniture are visible in the background.

Customer Experience November 18, 2025

AI instead of Sampling: How to Ensure Top Service Quality with Zendesk QA

Consistently high quality, transparency, and efficiency in customer service — Zendesk QA delivers an AI-powered, data-driven, and automated solution. Learn in our interview how AI is setting new standards for service quality assurance.

Several people are sitting in a circle of chairs at the CRM roundtable in a bright, minimalist room and talking.

Customer Experience November 13, 2025

From situationships to real relationships: insights from the CRM Roundtable in Oelde

On October 23, 2025, around 20 CRM experts, marketers, and CX professionals from the OWL region gathered at the Simplicity headquarters in Oelde for the CRM Roundtable hosted by valantic, Simplicity, and Bloomreach. Our goal: to rethink the “R” in CRM – shifting from casual “situationships” to strong, lasting relationships.

A woman with x-factor stands presenting data on a tablet to colleagues in a meeting room; charts and graphs are displayed on a large screen.

Customer Experience November 10, 2025

Why Accurate and Near Real-Time Marketing Data Matters in Pharma

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

Customer Experience November 4, 2025

Service portals in B2B: How IoT, AI and user hubs are redefining customer retention

Service portals are emerging as digital customer experience hubs in B2B commerce, consolidating sales, service and communication on a single platform. In this interview, Maria Kern, Senior Frontend Architect at valantic, shares how IoT and AI are transforming these portals into intelligent, proactive solutions, boosting both customer loyalty and operational efficiency.

Three people are sitting at a table working on a project.

Customer Experience October 29, 2025

Why a single source of truth for performance data is essential in pharma marketing

In pharma marketing, fragmented data slows decision-making, complicates compliance, and hinders collaboration. A single source of truth solves these challenges by unifying performance data across platforms into a reliable, compliant, and efficient environment. This empowers marketers to act faster, improve campaigns, and build trust with HCPs and patients.