Blog

Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

Image of two valantic employees looking into a laptop

Customer Experience March 26, 2026

Data-driven optimization: A/B Testing with Optimizely & Agentic AI

The basics of A/B testing are no longer sufficient in the fast-moving digital landscape. In order to exploit all possibilities and adapt optimization strategies in a targeted manner, intelligent functions are needed that provide precise insights for data-based decisions. This is where Optimizely One comes into play.

Four people are working together at a desk in an office. One man points to the screen of a laptop with an outstretched arm. His colleagues stand around him, smiling and looking at the screen

Customer Experience March 19, 2026

CX trends 2026: Why Agentic AI will bring the biggest leap

2026 marks a turning point for the customer experience (CX). Which developments are driving this upheaval? Our top 10 makes it clear: Agentic AI is the catalyst for all current CX trends and measurable added value.

Philipp Hoberg, Speaker at K5 Meetup 2025 in Frankfurt

Customer Experience February 24, 2026

From cost efficiency to measurable profitability in e-commerce

When will online business (finally) start making money? The basis for this is undoubtedly a cost-efficient shop system with an attractive total cost of ownership (TCO). However, this alone is no guarantee of increasing sales and profits. Our expert knows where many companies fail and explains the real levers for profitable e-commerce.

Customer Experience December 16, 2025

Scaling customer loyalty with Agentic AI and self-service

Eliot shows how AI, Agent Assist, and Self-Service can make customer service scalable without losing the human touch. In our interview, Eliot COO Michaela Schmidke-Puchtinger shares best practices, concrete use cases, and recommendations for companies that want to make their service more efficient, faster, and more customer-centric.

Shot of a group of colleagues using a computer together during a late night at work

Customer Experience December 11, 2025

Multi-agents: The next evolutionary stage of AI in marketing

Multi-agents represent the next stage of AI in marketing. Instead of relying on isolated tools, multiple specialized agents work together in parallel, enabling faster decisions, stronger content, and scalable optimization processes. This article shows how multi-agent systems structurally support marketing teams and strengthen them strategically.

Portrait of Maria Kern, Senior Frontend Architect of valantic

Customer Experience December 2, 2025

Product configurators in modern e-commerce – significance, benefits, and trends

Product configurators are key drivers of today’s e-commerce experience. In this interview, Maria Kern discusses how businesses can benefit from personalized customization, product advisors, and visual presentation – and how AI, AR/VR, and IoT are shaping the future of these solutions.

A smiling elegant female using her smartphone while sitting on the cozy sofa in the living room.

Customer Experience November 25, 2025

GEO – The Fast Future Road to Business Success

Generative Engine Optimization (GEO) is emerging as a key discipline in digital marketing. AI chatbots are becoming central entry points in the customer journey. Brands that do not appear in these interactions risk losing visibility. This article explains how GEO works and outlines the seven pillars of successful implementation.

WEB-woman-explaining-something-to-colleague-2048384063

Customer Experience November 24, 2025

Measuring what matters: setting the right KPIs in pharma marketing

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

Young woman using laptop and packing packages, fulfilling online orders. E-commerce and online shopping helps small business. Working from home concept.

Customer Experience November 20, 2025

Complete-the-Look: Effective cross-selling with AI in e-commerce

Cross-selling meets artificial intelligence: With a “Complete-the-Look” feature, retailers can transform their product pages into inspiring shopping experiences. AI analyses style, color, and context, identifies possible combinations, and automatically recommends matching items - efficient, personalized, and engaging.

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