Structured data. Smart processes. Strong impact.

PIM, DAM and MDM: the keys to efficient data management

With our support in selecting and implementing PIM, DAM and MDM systems, we take your data management processes to a whole new level. You can rely on our experience for precise and efficient solutions.

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Product Information Management

What is PIM

The focus is always on the product. A PIM system is the central source for all product-related information and ensures that it is consistent and up-to-date. It enables structured management of data such as descriptions, technical details, images and videos.
But a modern PIM system can do more than just manage data. In conjunction with product experience management, a holistic approach is created in which not only data quality counts, but also the emotional impact of the product presentation. PXM ensures that products are not only presented correctly, but also convincingly, tailored to target groups, channels and markets.

In short, PIM creates the basis for a consistent data structure, and PXM transforms it into an inspiring customer experience. Together, they support a successful strategy across all sales channels.

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Clear and up-to-date product data ensures satisfied users and a positive experience.

PIM Disciplines

Central data storage

Unified management of all product-related information (texts, images, technical data, translations).
Integration with ERP, DAM and e-commerce systems.

Omnichannel publishing

Automated distribution to webshops, marketplaces, print media and apps.
Channel and target group-specific data enrichment.

Data Quality & Governance

Validation rules, workflows, and role models to ensure consistent data.
Support for classifications such as eCl@ss, ETIM or GS1.

Product Experience Management (PXM)

Contextualize product data for different audiences, markets, and channels.
Emotional storytelling through enriched content (e.g. videos, application scenarios, customer reviews).
Optimize the customer journey through consistent and personalized product communication.

Scalable architecture

Cloud-native or on-premise solutions.
API-first approach for maximum flexibility and integration capability.

Your benefits at a glance

Faster time to market

Accelerated time to market through automated processes and cross-channel rejection.

More impact in sales

Higher conversion rates through consistent, high-quality and attractively presented product data.

Fewer errors, more efficiency

Reduced error rate thanks to centralized data maintenance and clear workflows.

Better collaboration

Smooth coordination between teams and departments through a central platform.

Stronger customer loyalty

Emotionally charged product experiences through PXM – for more relevance along the customer journey.

AI Integration in PIM Systems: The Future of Product Information

In a world of digital transformation, Artificial Intelligence (AI) is revolutionizing Product Information Management (PIM). At valantic, we leverage AI-powered PIM systems to not only manage your product information, but to intelligently optimize it — from automated text generation to error-free data onboarding. Our AI services are built on proven tools such as ChatGPT and DeepL Write, seamlessly integrated into leading PIM platforms like Akeneo, Contentserv, and Pimcore.

Benefits of AI Integration in PIM Systems

Automated Text Generation: Tailored product descriptions created in seconds — perfect for omnichannel publishing.
AI-Powered Translations: Seamless terminology management for global markets.
Intelligent Data Quality: Pattern recognition and error-checking ensure a true “Single Source of Truth”, minimize risks, and scale with your business growth.
Efficient Supplier Onboarding: Automated data imports and validation.
Time Savings & Personalization: Boost customer satisfaction with AI-optimized, personalized content.

How we support you with PIM

As a specialist provider of product information management (PIM) solutions, we help companies manage their product data centrally, consistently and seamlessly across all channels and touchpoints. Our solutions are designed to efficiently manage complex product portfolios and significantly reduce time to market.

More about PIM on our service page

Master Data Management (MDM)

Your Master Data as a Strategic Success Factor

What is MDM?

Master Data Management (MDM) refers to the central management and maintenance of business-critical master data – for example, on products, customers, suppliers or locations. The aim is to create a uniform, consistent and reliable database that can be used throughout the company. MDM ensures that all systems and departments work with the same, up-to-date information – as a so-called “single source of truth“.

What we do
We support companies in centrally managing their master data, harmonizing it and making it strategically usable. Our MDM solutions create a reliable database for all business processes – from purchasing and sales to finance and compliance.

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Consistent product information builds trust and makes usage an enjoyable experience.

MDM Disciplines

Central master data platformUniform management of product, customer, supplier and location data.
Multi-domain MDMFlexible data model for different master data domains – scalable and customizable.
Data Quality & GovernanceValidation rules, duplicate checks, workflows, and audit trails for consistent and compliant data.
System Integration & ScalabilitySeamless connection to ERP, CRM, PIM and other systems via APIs and connectors.

Your benefits

Higher data quality

Avoidance of duplicates, inconsistencies and errors through central maintenance and automated validation.

Faster processes

More efficient processes in purchasing, sales, finance and logistics through reliable and up-to-date data.

Uniform database

Consistent master data across all systems and departments – as a “single source of truth”.

Compliance & Transparency

Traceable workflows and governance structures for regulatory certainty.

Scalability & Future-proof

Flexible architecture for growing data volumes and new requirements.

Better collaboration

Consistent data standards drive cross-departmental alignment and efficiency.

Let's shape your data strategy together

Whether you want to centralize your master data for the first time or modernize existing MDM structures – we support you with technology, know-how and passion.

More about MDM on our service page

Digital Asset Management (DAM)

Centrally control media, use it efficiently

What is DAM?

Digital asset management (DAM) refers to the central management, organization and provision of digital content such as images, videos, documents, graphics and presentations. A DAM system ensures that all digital assets can be used in a structured, findable and legally compliant manner – across all channels and teams.

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Manage digital media intelligently and use it productively.

DAM Core Competencies

Centralized Media ManagementUnified platform for all digital assets – with metadata, versioning, and rights management.
Structure & ReusabilityCategorization, tagging, and intelligent search for quick discovery and efficient use.
Integration & DistributionSeamless connection to PIM, CMS, E-Commerce, social media and print systems.
Rights & License ManagementTransparent management of usage rights, expiration dates and releases.

Time saving

Quick access to relevant media – without long searches or duplicate filing.

Consistency & Brand Management

Uniform presentation across all channels – with controlled approval and versioning.

Efficient collaboration

Teams work across media on a common platform – with clear roles and workflows.

Legal certainty

Clear license management and documentation of use – for compliance and protection against warnings.

Scalability & Future-proof

Flexible architecture for growing media inventories and new requirements.

Let's optimize your media strategy together

Whether you’re looking to centralize your assets for the first time or modernize existing DAM structures, we’ve got you covered with technology, expertise, and passion.

More about DAM on our service page

System evaluation for PIM/DAM and MDM systems

The right decision starts with clarity

You are faced with the decision to introduce a new PIM, DAM or MDM system and know that this choice will have a significant impact on your processes, your data and your future. But the market is complex, the requirements are diverse and the offers are often difficult to compare.

This Is Where We Come In
We support you not only technically, but also strategically and personally throughout the entire evaluation process. With experience, methodology, and a clear focus on your goals, we help you find the solution that truly fits your needs—not just today, but also in the future.

Challenges in the Evaluation Process
Many questions and factors must be considered when assessing your system. Of course, you can embark on this journey on your own. However, our experience shows that it is extremely resource-intensive and often only partial aspects are considered in isolation. Additionally, the external perspective is usually missing. Without the necessary expertise, companies often face major challenges. That’s why you should rely on expert knowledge and save valuable resources—by taking us along on your journey.

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We at valantic are happy to support you in this selection process and help you find the ideal solution for your company.

System Evaluation and Much More

At valantic, we understand you and we listen. We speak our customers’ language and follow a highly pragmatic approach. What exactly do you benefit from? Our 360-degree approach to customer experience includes:

Standardized methods tailored to your needs

Continuous transparency throughout the selection process

System-agnostic support

Extensive and long-standing expertise

An external perspective on your digitalization strategy

Many satisfied customers

Your Reliable Partner for System Evaluation at valantic

With valantic as your partner, you’ll find the system that fits your needs and complements your digitalization strategy. Our customized evaluation process supports you from the initial idea to the final decision—and beyond, if needed. We assist you in creating your requirements profile, taking into account your situation, goals, and strategy.

Learn more about system evaluation on our service page

System Implementation

From Selection to Execution – We Get Your System Up and Running

Choosing a new PIM, DAM, or MDM system is just the beginning. To deliver real value, it must be properly implemented, integrated into your processes, and understood and used by your teams.

This is exactly where we come in: with experience, structure, and a clear focus on your goals, we guide you through the entire implementation process—collaboratively, practically, and sustainably.

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From selection to implementation – we work with you as partners throughout the implementation of your system.

Our Expertise in System Implementation

Project Planning & Setup
Structured rollout with clear milestones, resource planning, and goal definition.

System Configuration & Customization
Adapting the system to your data models, processes, and integration requirements.

Interface Integration
Connecting to ERP, CRM, e-commerce, DAM, PIM, or other systems—secure and scalable.

Data Migration & Quality Assurance
Transfer of existing data including cleansing, mapping, and validation.

Workflow Design & Process Automation
Development and implementation of efficient workflows for data maintenance, approvals, and distribution—tailored to your organization.

AI-Powered Features
Integration of intelligent functions such as automatic classification, duplicate detection, content suggestions, and quality analysis to boost efficiency and data quality.

Training & Enablement
Training for key users and departments, documentation, and change management support.

Go-Live & Support
Support during go-live, troubleshooting, and continuous optimization.

Your Benefits

Faster Time to Value

Through structured project management, clear responsibilities, and automated workflows.

Minimized Risk

Early identification of pitfalls and targeted countermeasures.

High User Adoption

Through targeted training, involvement of departments, and transparent communication.

Seamless Integration

Smooth connection to existing systems and processes.

Efficiency Through Automation & AI

Workflows and intelligent features reduce manual effort and improve data quality.

Future-Proofing

Scalable architecture, sustainable documentation, and intelligent development options.

Your reliable partner for system evaluation at valantic

With valantic as your partner, you will find the system that suits your needs and complements your digitalisation strategy. Our tailor-made evaluation process supports you from the initial idea to the final decision and, if necessary, beyond. We support you in creating your requirements profile, taking into account your situation, your goals, and your strategy.

More about system implementation on our service page

Automated Print Solutions for Modern Demands

Database Publishing – Automated. High-Quality. Future-Oriented.

Print is far from dead—on the contrary: as an additional touchpoint within a holistic communication strategy, print is regaining importance. Especially in an increasingly digital world, print builds trust, stands out through its tactile quality and exclusivity, and offers a valuable complement to digital channels.

Database Publishing (DBP) is our answer to the growing demands in the print sector
With DBP, we automate the creation of regularly published materials such as catalogs, price lists, or technical documentation—directly from structured data sources like PIM, MDM, or DAM systems. The result: consistent, error-free, and always up-to-date content, while drastically reducing production times. With proper preparation, even extensive catalogs can be produced within just a few hours.

Database publishing – for automated, high-quality and future-oriented print productions.

Your Benefits at a Glance

Automation

Content is generated directly from the database—eliminating manual errors.

Efficiency

Recurring publications can be produced quickly and cost-effectively.

Consistency

A unified data foundation ensures consistent quality across all media.

Flexibility

Layouts and content can be dynamically adapted to target groups and markets.

Multilingual Capabilities

Content can be automatically published in multiple languages—ideal for international markets.

Ready for the Next Step?

Let’s rethink your print processes together. We’ll show you how to make your publications more efficient, consistent, and scalable internationally with Database Publishing.

Find out more about database publishing on our service page.

Product Data Syndication – Your Data, Perfectly Tailored for Every Channel

Product Data Syndication – Your Product Data, Wherever It’s Needed

In a connected commerce world, the consistent delivery of product information across all channels is crucial. Product Data Syndication (PDS) enables exactly that: the automated, targeted distribution of product data from central systems like PIM or MDM to a wide range of platforms—from online marketplaces and retailer portals to print and digital touchpoints.

We support common exchange formats such as ETIM, eCl@ss, BMEcat, GS1 XML, JSON or CSV to ensure seamless integration into the respective target systems. This makes your product communication not only efficient but also standards-compliant and future-proof.

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Distribute product data efficiently: Product Data Syndication ensures consistent information across all channels.

Centralized Control

Once maintained, data is automatically distributed to all relevant channels.

Channel Optimization

Data formats and content are individually tailored to the requirements of each target platform.

Time Savings

Manual exports and formatting are eliminated—reducing effort and errors.

Scalability

New channels can be connected quickly and efficiently.

Internationalization

Multilingual product data can be syndicated to regional markets in a targeted manner.

Standards Compliance

Support for established exchange formats such as ETIM, eCl@ss, BMEcat, and more.

Ready to Maximize Your Reach?

We’ll show you how to scale your product communication and significantly increase your visibility across digital and physical channels with Product Data Syndication.

Find out more about Product Data Syndication on our service page.

Customers who trust us – a selection

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Lutz Leonards
Head Of Marketing Services at PRYM group

”Getting an overview of the multitude of possible PIM systems was difficult enough, but without help, it would have been impossible to filter out the systems that were relevant for us. The systems are difficult to distinguish from one another in terms of their external appearance. valantic helped us greatly in selecting the systems that meet our requirements. This gave us the confidence to choose a PIM that suits us and with which we are successful and satisfied.“

United for Strong Solutions – Our Partner Ecosystem