Optimizely One: The AI-powered Digital Experience Platform

At valantic, we partner with Optimizely to offer you a comprehensive Digital Experience Platform (DXP). Optimizely One is an all-in-one system that seamlessly unites content, commerce, data, and optimization in a single platform. As an intelligent AI layer, OPAL is embedded directly into each component and accelerates processes, content creation, and analytics significantly.
Optimizely One enables transparency, speed, and deep insights, helping you achieve your goals across content, commerce, and digital transformation.

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What is Optimizely One?

Optimizely One is more than the sum of its parts: it is an integrated Digital Experience Platform (DXP) that connects content, commerce, data, and optimization seamlessly. Enhanced by the AI capabilities of OPAL, the platform empowers organizations to deliver outstanding, personalized customer experiences across all touchpoints while improving the efficiency and agility of both marketing and development teams.

Below is a compact overview of the core components:

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The Most Important Optimizely Features at a Glance

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Content Marketing: (Optimizely Content Marketing Platform - CMP)

The Optimizely Content Marketing Platform (CMP) is your central nervous system for content marketing.

It unifies planning, creation, storage, distribution, and performance measurement in a single platform.

With OPAL as an integrated AI assistant, you benefit from enhanced content creation, accelerated workflows, and seamless integrations with CMS, social media tools, and sales enablement platforms. CMP helps you scale your content strategy and maximize campaign impact.

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Content Management (Optimizely Content Management System - CMS)

Create websites, shops, and landing pages efficiently and flexibly.

The Optimizely CMS offers a powerful visual builder with a drag-and-drop editor that enables content managers to build and update content without technical expertise.

Key features:

  • Personalization via ODP data: deliver relevant content based on behavioral and preference insights.
  • Publishing through Optimizely Graph (Headless): push content to any channel or device.
  • Seamless integrations: CRM, marketing automation, commerce, and more.
  • AI-powered text creation with OPAL: smart text suggestions, SEO optimization hints, and variant generation to boost performance while maintaining brand voice.
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Testing (Optimizely Web & Feature Experimentation)

Optimizely Web & Feature Experimentation enables continuous optimization of web content and software features.

OPAL further enhances experimentation by helping teams generate hypotheses, propose variants, and interpret results through AI-based analysis.

Tools include:

  • Anti-Flicker Snippet: ensures tests run without visual disruptions.
  • Stats Accelerator:fast, statistically valid results.
  • Visual Editor: build and modify test variants via drag-and-drop.
  • AI insights via OPAL: pattern detection, recommendations, and next-best actions for your optimization roadmap.
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Commerce (Optimizely Configured Commerce & B2B Commerce)

Optimizely Commerce solutions provide robust, flexible platforms for personalized e-commerce experiences—built for complex B2B and enterprise use cases.

Highlights:

  • Extensible architecture for unique business processes
  • Mobile commerce & intelligent search
  • Customer-specific pricing models and complex catalog structures
  • Dynamic product recommendations powered by ODP and OPAL, delivered in real time to improve conversions and customer satisfaction
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Data (Optimizely Data Platform - ODP)

The Optimizely Data Platform is the foundation of personalized customer experiences and data-driven decision-making.

Core capabilities:

  • Unified customer profiles: consolidate CRM, e-commerce, analytics, and marketing data into a single persistent view
  • Real-time segmentation: build dynamic segments based on live behavioral streams
  • AI-powered insights: OPAL identifies patterns, predicts intent, and surfaces actionable recommendations
  • Omnichannel activation: deploy segments across CMS, Campaign, and Commerce for consistent, relevant experiences
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Scalable enterprise commerce powered by AI

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Magento Open Source

Flexible eCommerce Solution for Growth

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Adobe Experience Cloud

Creating Personalized Customer Experiences

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Do you have any questions? Our expertise can help.

Hartwig Göttlicher

Hello from Mainz

Hartwig Göttlicher

Head of Business Development

valantic

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Maria Kern

Hello from Mainz

Maria Kern

Senior Frontend Architect & Consultant

valantic

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