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valantic: Optimizely Partner for Implementation & DXP Optimization
Optimizely One: The AI-powered Digital Experience Platform
As an Optimizely partner, valantic relies on a powerful Digital Experience Platform (DXP) that combines content, commerce, and CX into a single integrated solution. Through this seamless integration, Optimizely One lays the foundation for consistent, personalized customer experiences across all touchpoints.
DXP for Content, Commerce & CX What is Optimizely One?
Optimizely One is a comprehensive Digital Experience Platform (DXP) for content, commerce, and CX management. Powered by the integrated AI overlay Opal, the platform consolidates a wide range of features to centrally manage assets, data, and campaigns, personalize omnichannel interactions, and consistently engage customers across all touchpoints.
At the same time, the platform remains flexible and scalable: individual modules for specific use cases can be customized, swapped out, or expanded as needed and are easily integrated into existing system landscapes.
Taken as a whole, Optimizely One boosts the efficiency and agility of marketing and development teams, accelerates campaigns, and creates transparency for data-driven optimizations.
Measurable AI impact with Opal
With Opal, artificial intelligence is directly embedded in Optimizely One: The AI Layer supports core DXP processes with specialized AI agents as part of orchestrated workflows. Automatically generated hypotheses for A/B tests, personalized content variants, and data-driven recommendations deliver value from day one of the Optimizely implementation: faster processes, better decision-making, and a shorter time-to-market.
Bonus: Opal can also be used independently of Optimizely One and, as a standalone AI and agent orchestration system, extends existing marketing, commerce, or analytics landscapes.
The Basics of Optimizely Implementation
Modular, scalable, intelligent: What does the all-in-one DXP offer?
A comprehensive solution tailored to your specific needs? As an Optimizely partner, we know that’s not a contradiction.
Optimizely One’s modular approach enables a customized DXP whose components can be flexibly expanded and combined into a perfectly tailored tech stack. Each module is designed for different use cases.
Key components of Optimizely One
Centralized campaign planning, visual calendars, detailed briefings, and clear workflows: The Optimizely Content Marketing Platform (CMP) is the foundation for seamless coordination of all marketing activities — from ideation to publication. Powered by AI insights from Opal, automated tasks and intelligent routing logic ensure that projects are completed efficiently and on time.
Flexible editorial and design tools with intuitive drag-and-drop authoring: With the Optimizely Content Management System (CMS), you can create high-quality, target-audience-specific content faster. Opal’s AI agents assist with generating, testing, and improving text, headlines, and variations. For example, they provide SEO meta descriptions for new products or convert blog articles into formats suitable for social media.
Centralized organization and quick access to media, templates, and content: Optimizely One simplifies Digital Asset Management (DAM) through AI-powered tagging, comprehensive versioning, and reusable templates. The result: maximum efficiency and consistency across all channels.
Seamless delivery of personalized content and offers across CMS, campaign, and commerce channels: With the Optimizely Data Platform (ODP), you can leverage unified customer data from all touchpoints. Driven by precise ODP segments and AI-powered real-time personalization with Opal, you can deliver relevant experiences throughout the customer journey.
Continuous improvement of digital experiences: Content Intelligence and warehouse-native analytics provide deep insights that Opal intelligently interprets and transforms into actionable recommendations. For example, AI agents identify poorly performing A/B tests and provide optimization suggestions, or analyze user behavior to generate new A/B tests with high potential. This enables you to make data-driven decisions and boost the performance of your initiatives.
Automated language workflows and global governance standards: With scalable translation and localization capabilities, Optimizely One supports a wide range of languages, increases visibility and reach in international target markets, and accelerates time-to-market. This enables you to reach your target audiences worldwide with relevant messages and consistent brand communication.
Not sure which modules will make your processes more efficient and effective in the long run? Take advantage of our years of expertise as an Optimizely partner!
Boost your content, commerce, and cx performance
Use Cases with Optimizely One
Content Marketing
The Optimizely Content Marketing Platform (CMP) combines content planning, creation, management, delivery, and performance measurement on a single, centralized platform. With Opal, you can use an integrated AI assistant for efficient content marketing and the development of content that integrates seamlessly with your CMS, social media, and sales tools. This accelerates workflows and helps you scale your content strategy—for maximum omnichannel performance.
Content Management
With the Optimizely Content Management System (CMS), you can design websites, online stores, and landing pages without any programming knowledge. The visual builder, featuring an intuitive drag-and-drop editor, simplifies the creation and customization of content:
- Personalization: Deliver relevant content based on user behavior and individual preferences.
- Publishing via Optimizely Graph (e.g., headless): Deliver content flexibly across any number of channels and devices.
- Seamless integration with CRM & marketing automation: Integrate Optimizely CMS into your existing system landscape.
- AI-powered optimization: Opal provides support directly within the editor with text suggestions, SEO recommendations, and content variations in your brand’s tone of voice.
Testing
With Optimizely Web & Feature Experimentation, you can continuously optimize web content and software features through A/B testing, multivariate testing, and feature flags. Opal analyzes and interprets test data, identifies patterns, and recommends the next steps in your optimization strategy. Additional testing tools:
- Anti-Flicker Snippet: For high-performance tests without visual delays that could impair the user experience
- Stats Accelerator: For fast, statistically valid results that enable trustworthy decisions
- Visual Editor: For easily creating and editing test variants via drag & drop
- AI-powered results evaluation: For designing more effective experiments and refining hypotheses
Commerce
Optimizely Configured Commerce and B2B Commerce are two powerful platforms for personalized shopping experiences, specifically tailored to the requirements of B2B and e-commerce scenarios. These include:
- Extensible architecture: For maximum flexibility and adaptability to individual business processes and integrations
- Mobile commerce & intelligent search: For seamless experiences across all devices and fast, precise product discovery through AI-powered search functions
- Customized pricing: Flexible pricing models, individual catalogs, and complex discount structures for specific customer relationships
- Dynamic product recommendations: Opal leverages comprehensive data from ODP to deliver highly relevant product recommendations in real time.
Data Management
The Optimizely Data Platform (ODP) serves as a single source of truth for creating 360° customer profiles: It unifies and structures customer and interaction data from all touchpoints and sources:
- Consolidated customer data: Combine data from CRM, e-commerce, web analytics, and marketing automation into a persistent profile.
- Real-time segmentation: Create dynamic customer segments based on behavioral data and attributes to identify relevant target audiences.
- Cross-channel activation: Use segments and insights to deliver personalized content across your CMS, campaign, and commerce channels.
- AI-powered insights & predictions: Opal identifies patterns in ODP data, makes accurate predictions about customer behavior, and provides actionable recommendations for optimizing your marketing strategies. For example, AI agents can suggest customer segments for campaigns, forecast churn probabilities, and derive proactive measures.
Why choose valantic as an Optimizely Partner?
360° services for Optimizely implementation
As an Optimizely partner, our 360° approach goes far beyond simply implementing Optimizely: valantic combines technical expertise with strategic consulting and operational implementation skills to provide companies with comprehensive support in making the most of Optimizely One. Our focus: to embed the platform sustainably within your organization to ensure greater efficiency, performance, and scalability in the long term.
How valantic supports you as an Optimizely partner:
- Strategy development: Defining clear business objectives, KPIs, and use cases as the foundation for effective content, commerce, and optimization initiatives
- Implementation of Optimizely One: Planning, integration, and phased onboarding, including templates and best practices
- Operations & governance: Establishing clear responsibilities, efficient workflows, and scalable processes
- AI-powered use cases with Opal: Implementation of specialized AI agents to increase efficiency, enable personalization, and optimize prioritized application areas
- Data & system integration: Seamless integration of CMS, commerce, CRM, analytics, and marketing systems as the foundation for end-to-end experiences
- Enablement & adoption: Training, advanced courses, and ongoing support for independent and secure use of Optimizely
- Optimization & scaling: Monitoring, quality assurance, and further development after go-live, as well as automation and rollout to additional teams, channels, and markets
Expertise that we are happy to share as an Optimizely partner
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Read the blog post1/5
Enhancing Content Creation with a Content Marketing Platform Like Optimizely
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Read the blog post2/5
Marketing planning – boost efficiency with the Optimizely Content Marketing Platform
Read the blog post
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Read the blog post3/5
5 steps for effective change management during CMP implementation
Read the blog post
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Read the blog post4/5
AI agents in Optimizely CMP: more efficiency through smart teamwork
Read the blog post
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Ready for your AI-powered Digital Experience Platform?
Talk to our DXP experts about your Optimizely implementation:
FAQ: Frequently Asked Questions for valantic as an Optimizely partner
Because the individual modules of Optimizely One are flexible and interchangeable and can be integrated into existing system landscapes at any time, implementation typically does not require a complete overhaul of the architecture, but rather represents a strategic evolution. The customizable components keep the scope and effort of the Optimizely implementation manageable.
As an Optimizely implementation partner, valantic guides you through every step and decision of the implementation process—from strategy to go-live. We advise you on which modules will deliver the greatest value for your requirements and prioritized use cases, how the individual components work together optimally, and how to efficiently integrate your customized end-to-end solution.
As an Optimizely partner, valantic offers comprehensive consulting and end-to-end services for Optimizely implementation. The 360° approach includes, among other things:
- Strategy Consulting: Defining business goals, KPIs, and use cases
- Governance: Coordinating roles, permissions, and responsibilities
- AI Implementation: Developing and deploying specialized AI agents
- Data Management: Consolidation and utilization of various data sources
- System Integration: Integration with existing platforms and applications
- Enablement & Change Management: Onboarding into processes, tools, and systems
- Quality Assurance: Monitoring and testing for quality assurance and optimization
- Scaling & Growth: Further development, automation, and rollout of digital solutions