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Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
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Effective AI-Powered CRM Solutions for B2B & B2C:
Customer Engagement Solution & Strategy
In today’s digital era, customer engagement has evolved into true 1:1 communication, moving beyond one-size-fits-all messaging and traditional sender-receiver dynamics. AI-powered CRM systems unify customer interactions, enabling personalized relationships across multiple channels.
With the rise of data-driven customer management, businesses can now create meaningful, large-scale interactions that still feel personal. Advanced data technologies and AI-driven insights make personalized mass communication a reality, allowing brands to connect with wider audiences while maintaining individual relevance.
Find out more about ...
Customer Relationship Management
Focus on needs and relationships
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Data-Driven-Marketing
Driving force and space opener in the “digital now”
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Customer Data Platform
Equipping marketers with full digital data power
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Consent Management
Important touchpoint as the basis of everything
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Personalization
Real relationship offers between brands & people
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Customer Feedback
Transformation of the entire value chain
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Customer Loyalty
A valuable element with offline impact
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Technologies
Customer engagement depends on technology
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What is Customer engagement
Customer engagement refers to the interactions and emotional connection between a brand and its customers across various touchpoints. It involves building relationships, fostering loyalty, and encouraging active participation through personalized experiences, communication, and value-driven interactions. Effective customer engagement leads to stronger brand affinity, higher retention, and increased customer satisfaction.
The goal is to create meaningful and lasting relationships that go beyond just transactions.
valantic and the digital transformation
Customer engagement in five words: One voice to the customer
Essentially, a transformation of your entire business is imminent – because “one voice to the customer” means becoming a one-touch front-office organization. All this really means is that all processes that are customer-facing in any way, shape or form (sales, customer service, marketing) will be even closer to customers and even more customer-centric in the future.
Let’s be real: The digital transformation seems to make everything more complex somehow. But complex does not necessarily mean complicated. With us, it certainly won’t be! Customer engagement – as an element of the “digital now” – is indispensable for CRM-based customer loyalty strategies at valantic.
We promise: It will be hard work but also a lot of fun. Customer engagement isn’t a castle in the sky any longer – but it will be cloud-based.
We offer a clear project lifecycle with a comprehensive support at each stage:
-
1
Business Discovery (WHAT)
We help customers identify pain points and define potential solutions at both operational and strategic levels through Discovery Workshops for Data-Driven Marketing & CRM.
-
2
Formulating Requirements (HOW)
We assist in sketching target solutions and scoping out technical and technological requirements that lead to sustainable and scalable outcomes.
-
3
Evaluating Technologies (WHICH)
We work closely with customers to explore various IT systems and tools, pre-select sellers, and organize tailored tool demonstrations to aid in decision-making.
-
4
Implementation (HOW/WHEN)
We facilitate the technological and organizational implementation of chosen tools, with a focus on evaluating time-to-value and optimizing internal resources for the best possible output.
-
5
Go-Live, Hypercare & Optimization (AND)
Finally, we offer consulting for MarTech evolution and organizational mindset changes, while monitoring essential KPIs at various levels to ensure long-term optimization and success.
Our success stories
-
Read it now!1/2
Mesago: Central Access for all – without Media Discontinuity
Learn how valantic supported Mesago to achieve an all-around view of their customers, thanks to the reinstallation of SAP CRM, SAP ERP, and SAP BW. Read it now!
-
Read it now!2/2
Krombacher establishes direct customer relationship
In a transformative collaboration, valantic and the renowned brewery, Krombacher, have successfully disrupted a crucial part of the distribution chain Read it now!
Our project approach is designed to ensure a smooth transition and maximize the potential of new systems
- Holistic strategy: integration into the customer experience strategy and “Digital Now”.
- 360° customer view: use of offline data in an online context.
- Goals: Customer loyalty and customer acquisition.
- Valuable interactions: Meaningful interactions in a saturated market are crucial.
- Creating a 360° customer profile by integrating multiple layers of data, technology, and customer experience touchpoints:
- Holistic strategy: integration into the customer experience strategy and “Digital Now”.
- 360° customer view: use of offline data in an online context.
- Goals: Customer loyalty and customer acquisition.
- Valuable interactions: Meaningful interactions in a saturated market are crucial.
- Creating a 360° customer profile by integrating multiple layers of data, technology, and customer experience touchpoints:
-
1
Touchpoints
Various customer interaction points are considered, including websites/online shops, apps, stores, newsletters, customer service, loyalty programs, and global brand strategies.
-
2
Capabilities
A broad range of engagement methods is used, such as personalization, email marketing, app push notifications, print, phone communication, event planning, and ticketing.
-
3
Data Collection
This involves gathering data from devices, geo-data, on-site behavior, engagement, transaction data, benefit catalogs, and personal data to enrich the customer profile.
-
4
Technology
This supports customer data management with platforms like a 360° customer profile, ID stitching, segmentation, omnichannel campaigns, and customer relationship management (CRM). Additionally, a customer loyalty platform offers general program mechanics, rewards, benefits, triggers, and audience-specific touchpoints.
Everything will change The customer engagement revolution
Magic word: marketing. Digitalization brings with it a lot of novelty. Where the annual campaign used to take up a fixed period of time in the marketing schedule, parallel campaigns are now possible on demand. Because of a variety of channels and assets, messages and moments, the allocation of the target group in the funnel will have to be driven by real data in the future. Which aspect of the annual campaign gets shown will be determined between pull and push.
Individual customer journeys instead of campaigns based on the watering-can principle are the essence of customer engagement.
For and from customers – with love
B2C, B2B, B2E or B2X: The customer is always a human being.
And people have never fit well into standardized models.
With the help of a variety of digital touchpoints, channels and devices, as well as a solid data strategy, this new complexity holds a unique potential: the possibility to know our standing with customers in real time.
Every interaction is a favor on the part of your customers. And for us, it is always a signal. Even though the increased complexity through more comparability and easier access to different buying platforms gives customers more freedom and opportunities to decide against your brand: You can recognize that a purchase decision is imminent. And then you can maximize your chances.
The individual sub-disciplines will remain, but they will require a common operating model as part of a holistic strategy.
A digital renaissance
Data is at the core of digital transformation.
One data silo rarely comes alone. That’s why 100 % (in words: one hundred per cent!) commitment is required when converting, building or expanding a robust but at the same time flexible data structure.
No stone will be left unturned. In our case, however, it is processes instead of bricks. And these changes will affect the entire company.
- Marketing and sales processes must be thought of in an increasingly integrated way.
- Aftersales and customer service processes are becoming essential elements of the customer experience.
Every one of our employees you will meet in the course of your project will be able to explain to you with contagious passion why customer engagement is the future.
Relevant content
From idea to strategy: the conception of a loyalty program
Designing a loyalty program in fashion retail is an art that requires strategic thinking and creative planning. In the second part of our comprehensive blog series, we explore the question…
Read it now
Read it now
The MarTech Jungle: Customer Data Platforms (CDP)
Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the…
Read it now
Read it now
Digital Now #09 – Technology killed the Marketing Star!…stimmt das, Nils Weber?
Nils Weber and Fabian Bologna discuss the evolving challenges in marketing, emphasizing the growing importance of data analysis alongside creativity. They explore how marketers can balance these aspects, rebuild consumer…
To our podcast!
To our podcast!
Ready for the next level of customer engagements?
Just give us a call! Or tell us what you have in mind.
Hallo from Langenfeld
Nils Weber
Partner & Managing Director
valantic Division Customer Experience
AI-Powered Customer Engagement
What is Customer engagement?
Customer engagement refers to the interactions and emotional connection between a brand and its customers across various touchpoints—now supercharged by AI-powered personalization, predictive insights, and real-time conversational intelligence.
It involves building relationships, fostering loyalty, and encouraging active participation through AI-driven personalized experiences, generative AI communication, and value-driven interactions tailored at scale. Effective customer engagement leads to stronger brand affinity, higher retention, and increased customer satisfaction.
The goal is to create meaningful and lasting relationships that go beyond just transactions.
valantic and AI-Driven digital transformation
Customer engagement in five words: One voice to the customer
Essentially, an AI-driven transformation of your entire business is imminent – because “one voice to the customer” means becoming a one-touch, AI-orchestrated front-office organization. All this really means is that all processes that are customer-facing in any way, shape or form (sales, customer service, marketing) will be even closer to customers, powered by predictive insights, real-time personalization, and AI automation in the future.
Let’s be real: The digital transformation seems to make everything more complex somehow. But complex does not necessarily mean complicated. With us, AI simplifies it – turning data chaos into intelligent, customer-centric orchestration. Customer engagement – as an AI-driven element of the “digital now” – is indispensable for CRM-based customer loyalty strategies at Valantic.
We promise: It will be hard work but also a lot of fun. Customer engagement isn’t a castle in the sky any longer – but it will be cloud-based and AI-powered, delivering hyper-personalized journeys at scale.
Our 5-Step Process: Delivering AI-First CX Strategy and Implementation
Delivering AI-First CX Strategy and Implementation
We offer a clear project lifecycle with a comprehensive support at each stage:
-
1
Business Discovery
We help customers identify pain points and define potential solutions at both operational and strategic levels through Discovery Workshops for Data-Driven Marketing & CRM.
-
2
Formulating Requirements
We assist in sketching target solutions and scoping out technical and technological requirements that lead to sustainable and scalable outcomes.
-
3
Evaluating Technologies
We work closely with customers to explore various IT systems and tools, pre-select sellers, and organize tailored tool demonstrations to aid in decision-making.
-
4
Implementation
We facilitate the technological and organizational implementation of chosen tools, with a focus on evaluating time-to-value and optimizing internal resources for the best possible output.
-
5
Go-Live, Hypercare & Optimization
Finally, we offer consulting for MarTech evolution and organizational mindset changes, while monitoring essential KPIs at various levels to ensure long-term optimization and success.
Our project approach: Smooth transition & maximum system potential
- Holistic strategy: integration into the customer experience strategy and “Digital Now”.
- 360° customer view: use of offline data in an online context.
- Goals: Customer loyalty and customer acquisition.
- Valuable interactions: Meaningful interactions in a saturated market are crucial.
- Creating a 360° customer profile by integrating multiple layers of data, technology, and customer experience touchpoints:
-
1
Touchpoints
Various customer interaction points are considered, including websites/online shops, apps, stores, newsletters, customer service, loyalty programs, and global brand strategies.
-
2
Capabilities
A broad range of engagement methods is used, such as personalization, email marketing, app push notifications, print, phone communication, event planning, and ticketing.
-
3
Data Collection
This involves gathering data from devices, geo-data, on-site behavior, engagement, transaction data, benefit catalogs, and personal data to enrich the customer profile.
-
4
Technology
This supports customer data management with platforms like a 360° customer profile, ID stitching, segmentation, omnichannel campaigns, and customer relationship management (CRM). Additionally, a customer loyalty platform offers general program mechanics, rewards, benefits, triggers, and audience-specific touchpoints.
Our success stories
-
Read it now!
1/2
Mesago: Central Access for all – without Media Discontinuity
Learn how valantic supported Mesago to achieve an all-around view of their customers, thanks to the reinstallation of SAP CRM, SAP ERP, and SAP BW. Read it now!
-
Read it now!
2/2
Krombacher establishes direct customer relationship
In a transformative collaboration, valantic and the renowned brewery, Krombacher, have successfully disrupted a crucial part of the distribution chain Read it now!
Everything will change: The AI customer engagement revolution
Magic word: marketing. Digitalization brings with it a lot of novelty. Where the annual campaign used to take up a fixed period of time in the marketing schedule, parallel, AI-driven campaigns are now possible on demand. Because of a variety of channels and assets, messages and moments, the allocation of the target group in the funnel will have to be driven by real-time, AI-optimized data in the future. Which aspect of the annual campaign gets shown will be determined between pull and push — orchestrated by predictive AI and behavioral triggers.
Individual, AI-driven customer journeys — instead of campaigns based on the watering-can principle — are the essence of customer engagement.
For and from customers – with love
B2C, B2B, B2E or B2X: The customer is always a human being.
And people have never fit well into standardized models.
With the help of a variety of digital touchpoints, channels and devices, as well as a solid data strategy, this new complexity holds a unique potential: the possibility to know our standing with customers in real time.
Every interaction is a favor on the part of your customers. And for us, it is always a signal. Even though the increased complexity through more comparability and easier access to different buying platforms gives customers more freedom and opportunities to decide against your brand: You can recognize that a purchase decision is imminent. And then you can maximize your chances.
The individual sub-disciplines will remain, but they will require a common operating model as part of a holistic strategy.
A digital renaissance
Data is at the core of digital transformation.
One data silo rarely comes alone. That’s why 100 % (in words: one hundred per cent!) commitment is required when converting, building or expanding a robust but at the same time flexible data structure.
No stone will be left unturned. In our case, however, it is processes instead of bricks. And these changes will affect the entire company.
- Marketing and sales processes must be thought of in an increasingly integrated way.
- Aftersales and customer service processes are becoming essential elements of the customer experience.
Every one of our employees you will meet in the course of your project will be able to explain to you with contagious passion why customer engagement is the future.
Discover more our Insights
Blog · May 14, 2024
From idea to strategy: the conception of a loyalty program
Loyalty programs for success in fashion retail: Find out about strategic approaches to creating a progressive loyalty program in fashion retail in the second part of the blog series.
From idea to strategy: the conception of a loyalty program
Blog · September 9, 2025
Customer feedback in transition: From complaint cards to AI-powered dialogue
From complaint letters to AI-driven sentiment tracking: customer feedback today is more than just a response – it is a strategic asset in transformation. But how can companies extract real insights from the flood of data and translate them into meaningful action?
Customer feedback in transition: From complaint cards to AI-powered dialogue
Blog · July 22, 2025
Introducing: AI Sales Agent for AI-powered lead scoring
How can you process leads faster and increase success in B2B sales? With the AI Sales Agent, valantic presents an AI-powered solution for data-driven and automated lead scoring. In this blog series, we explore the idea and potential of the AI system from tech, user, and business perspectives.
Introducing: AI Sales Agent for AI-powered lead scoring
From idea to strategy: the conception of a loyalty program
Designing a loyalty program in fashion retail is an art that requires strategic thinking and creative planning. In the second part of our comprehensive blog series, we explore the question…
Read it now
Read it now
The MarTech Jungle: Customer Data Platforms (CDP)
Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the…
Read it now
Read it now
Digital Now #09 – Technology killed the Marketing Star!…stimmt das, Nils Weber?
Nils Weber and Fabian Bologna discuss the evolving challenges in marketing, emphasizing the growing importance of data analysis alongside creativity. They explore how marketers can balance these aspects, rebuild consumer…
To our podcast!
To our podcast!
Share your vision
Ready for the next level of AI-powered customer engagement?
Hallo from Langenfeld
Nils Weber
Partner & Managing Director
valantic Division Customer Experience