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Picture of a glass facade, valantic Case Study Mesago

Mesago: Central Access for all – without Media Discontinuity

A modern communication system

Our customer Mesago is a subsidiary of Messe Frankfurt and counts approximately 2.700 exhibitors and 100,000 visitors each year. The company wanted a system that fulfills the requirements of modern customer data management and offers channel-independent, personalized communication.

The successful result: An all-around view of the customer, thanks to the complete reinstallation and use of SAP CRM, SAP ERP, and SAP BW, and the additional connection of third-party applications. With the centralized CRM platform, Mesago’s crucial congress solution could be implemented and integrated into existing customer processes.

SAP Campaign Management


Technologies: SAP CRM 7.0 (Sales, Marketing, Call Center), SAP ERP / ECC 6.0, SAP BW 7.3, SAP PI, SAP Portal 7.01, Cognos, in-house congress solution, archiving tool Open-Text (formerly “IXOS”), GCE hall planning Ungerboeck event management

Your Contact

Picture of Kai Kronauer, Director SAP Engagement at valantic

Kai Kronauer

Director Sales