Pappas Holding GmbH

The new platform builds on ten years of experience in successful platform operations. Working closely with Pappas, valantic completely rethought the design, navigation, and architecture from the ground up. The result is an integrated digital platform based on Pimcore that connects all business units. Vehicle models, used cars, locations, and services are seamlessly linked, while the used car marketplace, featuring around 1,000 vehicles, updates prices and availability within minutes.

A custom-built search engine uses structured data to deliver precise results. The multi-tenant architecture provides the foundation for international scalability, with a shared codebase and strict separation between individual tenants.

The new platform combines intuitive user guidance with a scalable architecture designed to support long-term growth.

Pappas is one of the leading automotive retail and service companies in Austria and Hungary. The family-owned business combines international premium brands with comprehensive expertise across the mobility sector.

Its portfolio ranges from passenger cars by Mercedes-Benz, Mercedes-AMG, Maybach, smart, Jeep, Kia, and BYD to commercial vehicles, trucks, municipal and special-purpose vehicles. In addition, Pappas also offers workshop services, classic car expertise through Pappas Classic, and professional vehicle conversions.

Pappas and valantic have been working together since 2007. From the initial design phase through to go-live, both teams collaborated closely in an agile project setup. Regular coordination and short feedback cycles enabled quick decisions and tailored solutions for the different business units.

The Austrian platform went live in November 2025, establishing the foundation for expansion into further markets. Hungary followed in July 2026.

For decades, Pappas has stood for quality, expertise and customer focus. The digital experience needed to reflect these same standards. The goal was to create a platform that brings together all business areas, from passenger cars and commercial vehicles to after-sales and customer service, in one consistent user experience.

At the same time, the multi-tenant architecture was designed to provide the technological foundation for continued international expansion beyond Austria.

With the relaunch, Pappas now has a digital platform that reflects the company’s commitment to quality while providing a strong technological foundation for future growth. The new setup improves performance, simplifies ongoing development, and supports international expansion.

After the successful go-live in Austria, Hungary followed as the second market. Pappas and valantic continue to develop the platform together, ensuring it evolves in line with changing business and customer needs. valantic also supports Pappas with content management, SEO, copywriting, and performance marketing.