High-tech company for contactless technology

Gantner Electronic GmbH

The website of Gantner Electronic GmbH received a relaunch focused on content and an ideal presentation of the products.

Foto von einer jungen Frau, die am Thermostat einer Saune die Einstellung ändert.

Challenges

Relaunch combines maximum efficiency with usability

Contactless electronic access control, smart locker systems, and cashless payment solutions: As a leading high-tech company and part of the “Salto Wecosystem,” Gantner has made a name for itself internationally.

It was time for this global player to modernize theirwebsite and partner portal – an endeavor for which the company teamed up with experts from valantic at the beginning of 2023.

The goal was to further develop the content and professionally present the complex product portfolio. To meet high standards of usability and efficiency, a new technical concept based on the open-source framework Pimcore was utilized.

Gantner Electronic GmbH

Gantner Electronic GmbH

Screenshot der neuen Gantner-Website

Screenshot der neuen Gantner Electronic GmbH Website

Screenshots von der neuen Gantner-Website: dargestellt auf 3 Smartphones

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Website highlights at a glance

valantic implemented the following for Gantner:

  • New content concept & technical redesign
  • New product database including an import interface from the ERP
  • Content & navigation strategy
  • UX design concept based around the rebranding
  • Technical implementation of the website & partner portal using Pimcore
  • Tracking & SEO

About Gantner Electronic GmbH

High-tech down to the smallest detail: Gantner Electronic GmbH is a pioneer in contactless electronic access control and time tracking. For over 40 years, the company has been providing worldwide support with its diverse solutions, ensuring increased convenience and security. As part of the “Salto Wecosystem” and the global player “Salto Systems,” their high-quality products are distributed through an extensive partner network.

Screenshot der neuen Gantner-Website

Efficient project management: the basis

After an extensive workshop and concept phase, the contract was awarded. The relaunch project for the website and the partner portal took approximately twelve months to complete. During this time, the project teams from Gantner and valantic Austria collaborated closely to finalize all the commissioned features. Content and product data entry has been ongoing since the beginning of 2024.

Content plus

An ambitious goal

The initial situation: a website primarily centered on content that couldn’t adequately showcase the complex product portfolio. The different focal topics – sectors, solutions, products, technologies – were not properly represented online.

Gantner sells its broad product range mainly through an extensive partner network, warranting the new development of the partner portal. This new portal serves as a central source of information for both B2C and B2B customers and partners. Detailed, up-to-date product information, as well as additional document downloads, had to be integrated.

Screenshot der neuen Website von Gantner

Optimized efficiency, maximum usability & new UX

The redesign focused on a perfect balance between optimal efficiency and maximum usability. This foundation now supports the central marketing and sales tool, which centers on partner and product information management. On the new website, all aspects interlock seamlessly to provide a holistic overview. valantic immediately understood Gantner’s vision and effectively brought it to life with the new website.

Focus on customer needs

The relaunch centered on fulfiling customer needs. To meet their requirements, numerous options for contacting the company and arranging appointments were digitalized. Certain content is gated and requires contact details for access, enabling specific lead-generation efforts.

Screenshot von der neuen Gantner-Website

Complexity made easy

Content presentation

Special attention was given to an appealing, yet simple presentation of the complex product portfolio. The approach taken: grouping content into areas of application, solutions, and products. The product database manages products, technical specifications, marketing content, and downloadable materials. While the complete product presentation is available in the partner portal, the website offers a streamlined version of this information.

The success story continues ...

Since early 2023, Gantner has been relying on the expertise of valantic Austria. They have been collaborating closely on the relaunch project and are now optimizing the website’s performance through ongoing support and search engine optimization (SEO). New paid campaigns aim to make the website more visible. Additional steps in digital professionalization are on the roadmap, including further portal developments and expanded PIM integration.

Do you like the project?

Contact our experts for a personal consultation!

  • Zwei valantic Austria Mitarbeiterinnen, die im Bereich Digital Marketing tätig sind.
  • Drei Personen sitzen in einem hellen Raum an einem Tisch und unterhalten sich. Eine Person schreibt in ein Notizbuch, eine andere lächelt und die dritte ist teilweise zu sehen. Auf dem Tisch stehen Kaffeetassen und ein Laptop.
  • Ein Mann sitzt mit einem Laptop an einem Schreibtisch, während eine Frau neben einem Whiteboard mit Haftnotizen steht und schreibt. Die Szene scheint in einem modernen Büro zu spielen.
  • Mitarbeiter von valantic Austria erklärt Kollegin ein Projekt in Consulting & Strategy.
  • Foto von einem jungen valantic Austria Mitarbeiter, der bei einem SEO-Workshop Notizen an eine Glaswand anbringt.
  • 4 valantic Austria Mitarbeiter, die um einen Laptop versammelt sind und CMS vergleichen.
  • Drei Kollegen feiern Erfolge in einem modernen Büroumfeld. Zwei Personen geben sich ein High-Five, während eine andere Person in der Nähe klatscht.
  • Zwei elements-Mitarbeiter*innen checken eine Auswahl an Influencer*innen und Content Creators.
  • Draufsicht auf einen modernen Meetingraum mit orangen Stühlen.
  • valantic Austria Mitarbeiter, der an einem Stehtisch eine CRO-Audit für einen Kunden erarbeitet.